Marketing with Wharton's Hip Hop Prof
Christine Moorman is the Sr. Professor of Business Administration at the Fuqua School of Business, Duke University, and the Founder and Director at the CMO Survey. The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
In this episode, Christine shares that the usual trend of companies cutting their marketing budgets in an economic downfall, has not been the case throughout the Coronavirus pandemic and that companies have actually seen a 72% increase in the role of marketing. This is a phenomenal turn-around and we hope that the future importance of marketing continues to grow and be brought to the forefront.
Diversity, equity, and inclusion (DEI) have also been significant in the marketing sector this past year given the various political, racial, and socioeconomic events that occurred. Christine shares that an average increase of about 9% in DEI spending percent change has been seen.
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