Marketing with Wharton's Hip Hop Prof


Marketing Matters: Gap X YEEZY, Swim Soups by Panera

Adweek's Robert Klara joins the Marketing Matters show to discuss Hit or Miss: Two very interesting collaborations with Gap X Yeezy and Swim Soups by Panera.

In an attempt to revive itself, The Gap Brand has teamed up with Kanye West and Yeezy, his fashion company for a new clothing line called Yeezy Gap which launched in the first half of 2021. The overall mission was to create 'modern, elevated basics for men, women and kids at accessible price points." The line which is featured both at Gap Stores and online launched first with a bomber jacket that sold out in mere minutes and retailed for $200.

The next collab might have you saying, 'what?!" In July Panera launched the Swim Soup Collection that featured four swimwear styles - two one-piece bathing suits and two pairs of swim trunks that pay homage to your favorite menu (soup) items. The collection was available for a limited time online only and retailed at $25 and sold out in less than a week.

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