Marketing with Wharton's Hip Hop Prof


Marketing Matters: Segmentation in Marketing and AI predicting Human Behavior from Voice

On today's podcast, we dive into Marketing and AI predicting human behavior from voice. As marketers when we are looking at segmenting the market in a traditional sense are we really reaching our target market correctly? Joseph Turow of the Annenberg School for Communications at the University of Pennsylvania joins us this week and discusses his idea of 'segment making media' and 'society making media' and the importance for us to have a healthy balance of both within society making media.

The capabilities of AI are mind-blowing and today companies are trying to understand more about artificial intelligence and how to enable this technology to help identify human behavior but as exciting as these advancements in technology where do we drive the line with privacy? Some companies might be playing with that line of what is allowed to be used and how much of that is known to consumers.

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