The InPublishing Podcast
James Evelegh talks to Will Page, author and former chief economist at Spotify, about:
• what publishers can learn from his book 'Tarzan Economics: Eight Principles in Pivoting Through Disruption'
• how the music industry was the first to suffer and the first to recover
• how consumption is not the problem, monetisation is
• how industries, when they face disruption, shouldn't fight change, but build something that's better than before ... "change is happening regardless"
• how tech kills friction ("publishing still has a lot of friction")
• how the future of publishing might be catering to the extremes: bargain & luxury
• what lessons publishers can take from the rebirth of vinyl
• how publishers need to aim much higher as their current subs numbers are "missing zeros"
• how publishers can rethink the challenges they face
• how the redesign of King's Cross station was publishing's "Napster moment"
• why we should actually listen to customers: "customers have pulses, dashboards don't"
• and much more…
(This interview was recorded on 4th October.)
We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.