The InPublishing Podcast

Share

Dave Musgrove

Season 5, Ep. 4

James Evelegh talks to Dave Musgrove, content director, history, at Immediate Media, about: 

  • their HistoryExtra podcast hitting the twin milestones of 15 years & 150m downloads
  • how they're marking the milestones with a new series: '15 minutes of fame'
  • introducing a UGC element to their podcasts
  • dos & don'ts of creating a successful podcast
  • how the podcast started as a marketing channel but is now a monetisable product
  • how the HistoryExtra podcast team manages to deliver such prolific output
  • why the Bayeux Tapestry still resonates today
  • why they've put a paywall on the HistoryExtra website
  • their key paywall learnings to date
  • his thinking on incorporating a more "clubbable element" to the HistoryExtra offering
  • his hopes for a possible new lease of life for the newsstand post-pandemic
  • and much more...

(This interview was recorded on 23rd June.)

We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

More Episodes

9/7/2022

Claire Hodgson

Season 5, Ep. 5
James Evelegh talks to Claire Hodgson, editor-in-chief of Cosmopolitan UK, about: why putting the finishing touches to their 50th birthday issue was a “pinch-me moment”how they went about growing their digital audiencewhy print remains a key pillar for the brand: “it’s a shop window and has a huge halo effect on the rest of what we do”embracing the new and being excited about changewanting Cosmo to be its audience’s “best friend”the importance of data, but why it can never replace the work of skilled editorial teamswhy she insists on their entertainment coverage being fair, considered and fact-checkedthe importance of sincerity: “our audience does not have time for performative behaviour and can smell it a mile off”why magazine brands have to be clear about what they stand for and believe in itwhy, in today’s gender-fluid, non-binary world, there is no such thing as a “typical” Cosmo readerwhy they have a responsibility to talk about the “tough stuff”, but also the latest must-have mascara for a Saturday night outhow digital and social success comes from investing in great people; there are no short cutswhy each of a publishing brand’s platforms should behave like pureplayshow the secret of e-commerce success is great content and authenticitywhy she’s excited about ‘Summerverse’, Cosmo’s first venture onto the metaverse: “a lot of fun, so much opportunity”and much more...(This interview was recorded on 25th August.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.