The InPublishing Podcast


Alex White

Season 5, Ep. 3

James Evelegh talks to Alex White, MD (Food and Parenting) at Immediate Media, about: 

  • what it takes to create a great publishing brand
  • how data is the engine room at Immediate Media
  • the brilliance of the BBC Good Food editorial team at identifying and anticipating audience mood
  • testing the water with paid-for content through their new app
  • the multiple opportunities that have arisen from their busy Facebook community
  • the editorial challenge of moving from one global crisis to another
  • making loyalty & engagement their strategic priorities
  • the keys to success in the competitive parenting market 
  • their diversity initiatives ("we're on a journey but our content is much the better for it")
  • her experience as founder director of the AOP
  • what excites her most about the future of consumer media
  • and much more...

(This interview was recorded on 28th April.)

We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

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