The InPublishing Podcast

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Emily Ferguson

Season 5, Ep. 2

James Evelegh talks to Emily Ferguson, Ecommerce Director at Marie Claire, about: 

  • the recent launch of Marie Claire Edit USA
  • the key pillars of ecommerce success
  • why the tech you use will either "make or break" your ecommerce operation
  • why adopting an agile approach, based on test and learning, is so important
  • how successful ecommerce relies on lots of different things (SEO, on-site optimisation etc) working in harmony
  • why she makes sure she is looped into all customer services
  • her advice for publishers starting on the ecommerce journey ("start small, start slow")
  • and more...

(This interview was recorded on 24th March.)

We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

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