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The InPublishing Podcast

Jim Bilton

Season 5, Ep. 8

James Evelegh talks to Jim Bilton about the results of this year's Media Shapers poll, which asked two questions: 'Which individual do you think is currently having the biggest impact on the shape of the media business - for good or ill' and 'Which companies are leading the industry at the moment?'.

They talked about:

  • 'terminator wars in media world': publishing in the era of AI
  • the evolving media perceptions of tech leaders Elon Musk, Sam Altman and Mark Zuckerberg
  • the growing influence of TikTok and its impact on news media
  • how content consumption patterns are changing
  • the paucity of influential publishing leaders, although Meridith Levien and Joshi Herrmann make the list
  • the continuing influence of nonagenarian Rupert Murdoch
  • the destructive impact on the media of Vladimir Putin
  • the significance of influencers like Taylor Swift and Gary Lineker
  • which companies are leading the way in each publishing sector: B2B, consumer and news media
  • how the Media Shapers survey dovetails with Jim's Media Futures project
  • and lots more...

(This interview was recorded on 13th September.)

We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

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