The InPublishing Podcast

Share

cover art for Sharon Cooper

6/23/2021

Sharon Cooper

Season 3, Ep. 13

James Evelegh talks to Sharon Cooper, chief digital officer at The Economist Intelligence Unit, about:

• the nature of organisational change: people want change until they actually have to make the change

• why she sees her role as not automating people out of a job, but automating them into a better job

• how EIU's new Viewpoint product focuses on the user experience, allowing for both 'deep dive' and 'horizon scan' usage

• how expectations of website design have changed: users now expect everything to be as simple as the best B2C experience

• why business information providers should avoid getting "too fancy"

• how, with clients increasingly being able to access the data themselves, business information providers need to remain laser focused on where they add value

• the rise of real-time data and how to avoid data overload

• how to embed yourself into a client's workflow without getting in the way

• why there's nothing necessarily wrong with legacy tech, just legacy tech that's not looked after

• why clients and users are both the biggest threat and the biggest opportunity to business information providers

• and much more...

(This interview was recorded on 27th May.)

We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

More Episodes

VIEW ALL

Alex White

Season 5, Ep. 3

James Evelegh talks to Alex White, MD (Food and Parenting) at Immediate Media, about:what it takes to create a great publishing brandhow data is the engine room at Immediate Mediathe brilliance of the BBC Good Food editorial team at identifying and anticipating audience moodtesting the water with paid-for content through their new appthe multiple opportunities that have arisen from their busy Facebook communitythe editorial challenge of moving from one global crisis to anothermaking loyalty & engagement their strategic prioritiesthe keys to success in the competitive parenting markettheir diversity initiatives ("we're on a journey but our content is much the better for it")her experience as founder director of the AOPwhat excites her most about the future of consumer mediaand much more...(This interview was recorded on 28th April.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

Emily Ferguson

Season 5, Ep. 2

James Evelegh talks to Emily Ferguson, Ecommerce Director at Marie Claire, about:the recent launch of Marie Claire Edit USAthe key pillars of ecommerce successwhy the tech you use will either "make or break" your ecommerce operationwhy adopting an agile approach, based on test and learning, is so importanthow successful ecommerce relies on lots of different things (SEO, on-site optimisation etc) working in harmonywhy she makes sure she is looped into all customer servicesher advice for publishers starting on the ecommerce journey ("start small, start slow")and more...(This interview was recorded on 24th March.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

Gavin Thompson

Season 5, Ep. 1

James Evelegh talks to Gavin Thompson, Newsquest's regional editor for Wales, about:their decision to launch The National last year (in part due to London-based news media not fully understanding Welsh needs)about its mission to promote a sense of Welsh identity and pride in the countryits three core content pillars (Welsh culture, the devolution settlement & social justice)how print was an important part of their launch, and might be an important part of their future, but for now, is a distractionhow the new title fits in with Newsquest's existing Welsh titlesits dual focus on growing digital subs and audience reachhow newsletters will play an important role in subscriber retentionwhy they (indeed all journalists) need to get better at "talking about ourselves"how regional media has reached a tipping point and is becoming a growth business againwhy audience performance is such a key driver of business successthe importance of "feet on the ground" as opposed to reporting from a bedroom 200 miles awayand much more...(This interview was recorded on 6th January.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.