The InPublishing Podcast

James Evelegh talks to Emma Callaghan, sales & invention director at Reach Solutions, about• how the "digital ecosystem has changed everything for publishers" although brand loyalty to newspaper brands still exists• Reach's strategy of increasing engagement with, and understanding of, their audience through their successful registration programme• why the close working relationship between editorial and commercial teams is a central part of their pitch to advertising partners• how the Team Nation initiative showed what can be achieved when rival newspapers work together• how their new Mantis brand safety tool is unlocking previously blocked content on their sites• how they've simplified their extensive and complicated portfolio of 9 national newspapers, 110 regional newspapers and 70 online brands into easy-to-understand packages for advertisers• why the industry must commit itself to real change when it comes to diversity and inclusion and not fall back on tick box exercises• how Reach's customer value strategy has provided an energising focus across the entire business• why print is still important, whilst acknowledging that, for younger readers, the route into Reach's brands will be via digital• why she's so keen to get back into the office• and much more...(This interview was recorded on 4th March.)We would like to thank our podcast sponsor,AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

James Evelegh talks to Loma-Ann Marks, editor-in-chief at interiors magazine Reclaim, about why the recycling and repurposing that is at the heart of her magazine is now in vogue, how Instagram has been central to her community building efforts and why she makes a point of responding to every comment, why “finding your voice” is the secret to successful magazine publishing, why she always likes to put a window on her front covers, how the tone of coverlines has evolved since lockdown started, why BLM has prompted her to take a more proactive approach to diversity and the positive impact this has had on the magazine, why micro-managing talent is counter-productive,and why, certainly for aesthetically-led subjects like interiors and fashion, print is here to stay (even though she’s got loads of digital plans), and much more…(This interview was recorded on 25th February.)We would like to thank our podcast sponsor,AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

James Evelegh talks to Ivor Eisenstadt, managing director of healthcare publisher MGP, about why 2020, despite being a “horrific” year in so many ways, was a year of great progress for many publishers, how a successful brother tempted him to switch from a career in pharmaceuticals to one in publishing, the benefits of having a business partner (in his case, his wife Rosie) with complementary skill sets, how MGP managed to convert a free event into a paid-for one, his top tips for putting on virtual events and why they are here to stay, the plusses and minuses for his business of having everyone working from home, why he puts great store on a “no-blame” company culture, why there’s such a huge opportunity for B2B in publishing trustworthy and insightful content, the imperative of employing bright, committedand adaptable people, the identify of his favourite all-time Spurs player, and much more…(This interview was recorded on 18th February.)We would like to thank our podcast sponsor,AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.