The InPublishing Podcast

James Evelegh talks to Rory Brown, co-founder & CEO of AgriBriefing, about:• how good media is user-centric, not platform-centric• their journey from traditional B2B publisher to data business• how selling high value corporate subscriptions requires a different mindset• how success in the commodity pricing market is based on trust• why "volatility is our friend"• why he sees AgriBriefing being an integral part of the agri industry, not just a media company reporting on it• how his career has come full circle and how what was not fashionable in the early 90s is now• why B2B is all about helping the audience do their job better• his ambition to be one step ahead of his customers, offering them things they don't yet know they need• their ambitions to be a dominant player in the commodity pricing market• why good strategy is as much about what you don't do, as what you do do• why being a magpie and a collector of good ideas will always serve business leaders well• and much more(This interview was recorded on 4th November.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

James Evelegh talks to Uwern Jong, founder & editor-in-chief of OutThere, about:• why his preferred title is 'experientialist-in-chief'• why publishing should be as much about delivering inspiration, as information• why he's still in love with print ("there's nothing as tactile or experiential")• his approach to the pandemic ("I'm a glass half full type of person and not one to wallow in doom & gloom") and helping his audience to #keepyourmindtravelling• how the pandemic gave them a chance to take stock and work out what's really important for OutThere• how the publishing world is taking steps to become more inclusive, but "there's still a long way to go".• why every company should have a diversity strategy• how travel helps expand your horizons and make you a better person• his most memorable travel experience and which two destinations are top of his bucket list• why he believes that publishers should focus on creating outstanding content and ditch the clickbait• and much more(This interview was recorded on 21st October.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

James Evelegh talks to Will Page, author and former chief economist at Spotify, about:• what publishers can learn from his book 'Tarzan Economics: Eight Principles in Pivoting Through Disruption'• how the music industry was the first to suffer and the first to recover• how consumption is not the problem, monetisation is• how industries, when they face disruption, shouldn't fight change, but build something that's better than before ... "change is happening regardless"• how tech kills friction ("publishing still has a lot of friction")• how the future of publishing might be catering to the extremes: bargain & luxury• what lessons publishers can take from the rebirth of vinyl• how publishers need to aim much higher as their current subs numbers are "missing zeros"• how publishers can rethink the challenges they face• how the redesign of King's Cross station was publishing's "Napster moment"• why we should actually listen to customers: "customers have pulses, dashboards don't"• and much more…(This interview was recorded on 4th October.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.