Season 4, Ep. 6
James Evelegh talks to Rory Brown, co-founder & CEO of AgriBriefing, about:• how good media is user-centric, not platform-centric• their journey from traditional B2B publisher to data business• how selling high value corporate subscriptions requires a different mindset• how success in the commodity pricing market is based on trust• why "volatility is our friend"• why he sees AgriBriefing being an integral part of the agri industry, not just a media company reporting on it• how his career has come full circle and how what was not fashionable in the early 90s is now• why B2B is all about helping the audience do their job better• his ambition to be one step ahead of his customers, offering them things they don't yet know they need• their ambitions to be a dominant player in the commodity pricing market• why good strategy is as much about what you don't do, as what you do do• why being a magpie and a collector of good ideas will always serve business leaders well• and much more(This interview was recorded on 4th November.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.