The InPublishing Podcast

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Mark Sennett

Season 3, Ep. 3

Ciar Byrne talks to Mark Sennett, CEO of Western Business Media, about the rollercoaster ride of completing an MBO a few months before Covid struck, their “phenomenal” first year (not one argument with his new business partners), how they’ve survived Covid (strict cost control, cutting “frivolous activities” and innovating), the importance of getting staff buy-in and achieving a shared sense of ownership, why B2B matters (“what we write about makes a difference”), why the ad-funded controlled circulation model still has legs (as long as you’re ABC audited), and his growth plans for the future (more CPD, jobs boards, digital conferences, and, acquisitions) and more…

(This interview was recorded on 10th December.)

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