The InPublishing Podcast

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Loma-Ann Marks

Season 3, Ep. 6

James Evelegh talks to Loma-Ann Marks, editor-in-chief at interiors magazine Reclaim, about why the recycling and repurposing that is at the heart of her magazine is now in vogue, how Instagram has been central to her community building efforts and why she makes a point of responding to every comment, why “finding your voice” is the secret to successful magazine publishing, why she always likes to put a window on her front covers, how the tone of coverlines has evolved since lockdown started, why BLM has prompted her to take a more proactive approach to diversity and the positive impact this has had on the magazine, why micro-managing talent is counter-productive, and why, certainly for aesthetically-led subjects like interiors and fashion, print is here to stay (even though she’s got loads of digital plans), and much more…

(This interview was recorded on 25th February.)

We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

More Episodes

9/1/2021

Alex Kersten

Season 4, Ep. 1
James Evelegh talks to Alex Kersten, editor-in-chief of Car Throttle, about:• passing the 3m subscriber mark on YouTube and becoming desensitised to the numbers• how they specialise in “relatable content”, videos their millennial audience can “watch on a Friday and replicate on a Saturday”• why the secret of successful branded content is “knowing your audience and not alienating them with branded content they’re not going to be interested in, no matter what the monetary reward”• what other journalists thinking of stepping in front of the camera need to do: “know your audience and speak to them on their level, and… research the hell out of the subject” (and “be you, but on a really good day”)• why you need to be ruthless when editing and cut the waffle. If you think something’s funny, listen back to it three times to make sure.• his new responsibilities as editor-in-chief, that include better aligning the three pillars of the brand: YouTube / web / social• Car Throttle’s plans for the future: “there’s no limit to how big it can get”• the secrets of success on social media, including posting consistently to ensure you remain top of people’s feeds, showing a personality that people can relate to, and collaboration – “caring is sharing, especially online”• and much more…(This interview was recorded on 5th August.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.