Season 4, Ep. 4
James Evelegh talks to Will Page, author and former chief economist at Spotify, about:• what publishers can learn from his book 'Tarzan Economics: Eight Principles in Pivoting Through Disruption'• how the music industry was the first to suffer and the first to recover• how consumption is not the problem, monetisation is• how industries, when they face disruption, shouldn't fight change, but build something that's better than before ... "change is happening regardless"• how tech kills friction ("publishing still has a lot of friction")• how the future of publishing might be catering to the extremes: bargain & luxury• what lessons publishers can take from the rebirth of vinyl• how publishers need to aim much higher as their current subs numbers are "missing zeros"• how publishers can rethink the challenges they face• how the redesign of King's Cross station was publishing's "Napster moment"• why we should actually listen to customers: "customers have pulses, dashboards don't"• and much more…(This interview was recorded on 4th October.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.