The InPublishing Podcast

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Jo Adams

Season 2, Ep. 1

Ciar Byrne talks to Jo Adams, Marketing Director at New Scientist, about why she chose a career in subs over one in the newstrade, the key drivers of a modern subs strategy and how 'marketing' acts as the voice of the customer in everything New Scientist does, and much more…

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

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