The InPublishing Podcast

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Hero Brown

Season 2, Ep. 13

Ciar Byrne talks to Hero Brown, founder and editor-in-chief of Muddy Stilettos, the “lifestyle platform for affluent, fun-loving women outside London”, about what prompted her to launch the site, why it tries to be “humorous and a little bit naughty” but also a “happy, positive and feel good space”.

They also talk about how Muddy Stilettos, which focuses on things to do and places to see, has coped with Covid and why Hero thinks that the pandemic “might just be the making of us”. And for anyone thinking of launching their own digital business… she says that it is “utterly relentless” but that she “absolutely loves it”.

We would like to thank our podcasts sponsor – Acorn Web Offset, the Yorkshire-based specialist A5 and A4 magazine printer. With high speed web offset and sheet-fed printing together with in-house saddle stitching, perfect binding and mailing services, Acorn can cope with the most demanding of production turnarounds. Acorn prides itself on its efficiency and low cost print production.

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