The InPublishing Podcast

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Georgina Rushworth

Season 3, Ep. 10

James Evelegh talks to Georgina Rushworth, head of marketing at Pharmaceutical Press, about: 

• the challenges of setting up a new team

• how the world of subs marketing has changed since she first started ("nothing but everything")

• how marketing technology underpins everything they do and her hopes for their new soon-to-go-live marketing automation software

• how you should never rest on your laurels and never stop looking for better ways of doing things

• her approach to management ("articulate a vision and empower the team")

• the differences in marketing an academic brand as opposed to a mainstream B2B one

• how job satisfaction is found in the numbers, the joy of seeing the impact your idea has had

• and more...

(This interview was recorded on 29th April.)

We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

More Episodes

9/1/2021

Alex Kersten

Season 4, Ep. 1
James Evelegh talks to Alex Kersten, editor-in-chief of Car Throttle, about:• passing the 3m subscriber mark on YouTube and becoming desensitised to the numbers• how they specialise in “relatable content”, videos their millennial audience can “watch on a Friday and replicate on a Saturday”• why the secret of successful branded content is “knowing your audience and not alienating them with branded content they’re not going to be interested in, no matter what the monetary reward”• what other journalists thinking of stepping in front of the camera need to do: “know your audience and speak to them on their level, and… research the hell out of the subject” (and “be you, but on a really good day”)• why you need to be ruthless when editing and cut the waffle. If you think something’s funny, listen back to it three times to make sure.• his new responsibilities as editor-in-chief, that include better aligning the three pillars of the brand: YouTube / web / social• Car Throttle’s plans for the future: “there’s no limit to how big it can get”• the secrets of success on social media, including posting consistently to ensure you remain top of people’s feeds, showing a personality that people can relate to, and collaboration – “caring is sharing, especially online”• and much more…(This interview was recorded on 5th August.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.