The InPublishing Podcast

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Georgina Rushworth

Season 3, Ep. 10

James Evelegh talks to Georgina Rushworth, head of marketing at Pharmaceutical Press, about: 

• the challenges of setting up a new team

• how the world of subs marketing has changed since she first started ("nothing but everything")

• how marketing technology underpins everything they do and her hopes for their new soon-to-go-live marketing automation software

• how you should never rest on your laurels and never stop looking for better ways of doing things

• her approach to management ("articulate a vision and empower the team")

• the differences in marketing an academic brand as opposed to a mainstream B2B one

• how job satisfaction is found in the numbers, the joy of seeing the impact your idea has had

• and more...

(This interview was recorded on 29th April.)

We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

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