The InPublishing Podcast

James Evelegh talks to Alex Kersten, editor-in-chief of Car Throttle, about:• passing the 3m subscriber mark on YouTube and becoming desensitised to the numbers• how they specialise in “relatable content”, videos their millennial audience can “watch on a Friday and replicate on a Saturday”• why the secret of successful branded content is “knowing your audience and not alienating them with branded content they’re not going to be interested in, no matter what the monetary reward”• what other journalists thinking of stepping in front of the camera need to do: “know your audience and speak to them on their level, and… research the hell out of the subject” (and “be you, but on a really good day”)• why you need to be ruthless when editing and cut the waffle. If you think something’s funny, listen back to it three times to make sure.• his new responsibilities as editor-in-chief, that include better aligning the three pillars of the brand: YouTube / web / social• Car Throttle’s plans for the future: “there’s no limit to how big it can get”• the secrets of success on social media, including posting consistently to ensure you remain top of people’s feeds, showing a personality that people can relate to, and collaboration – “caring is sharing, especially online”• and much more…(This interview was recorded on 5th August.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.

James Evelegh talks to Marie Davies, managing director at Immediate Media Co, about:• why subs and recurring revenues are the key to success and the bedrock of their business• why affiliates offer an exciting new revenue stream with the challenge being to create a seamless user experience• how their craft titles have helped alleviate mental health issues during lockdown• how the subs file on their craft titles has grown 45% in the last twelve months, partly on the back of new millennial crafters• the strategic thinking behind the merging (digitally speaking) of all their craft brands into their new site, gathered.how• their new weekly newsletter strategy• how, for a specialist title, readers have a sense of ownership. The titles "belong to them".• the importance of setting clear objectives and KPIs for social media activity• why video will play an increasingly important role in the future of their craft titles• why she's excited about the future: "I think the entire business is a really exciting place to be; there's always something new to learn".• and much more...(This interview was recorded on 1st July.)We would like to thank our podcast sponsor,AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

James Evelegh talks to Jim Bilton, creator of the recent mediaONmedia survey, about:• how rewatching Citizen Kane during lockdown got him looking into what other media films were out there• how what started out as a bit of "lockdown fun" has thrown up fascinating insights into the present state of the media sector• why a film from the 1970s encapsulates what journalism is all about• which recent news media events might make good material for a future film• why the newsroom provides such fertile ground for TV gold• why former Sunday Times editor Harold Evans dominates the book lists• the enduring appeal of Evelyn Waugh's Scoop• why he added a supplementary question about the "most influential people in the media" and the interesting people it threw up• how someone described by one survey respondent as "clueless and conscious-free" dominates world media today• the prospect of Trump, the media mogul• and much more...(This interview was recorded on 10th June.)We would like to thank our podcast sponsor,AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.