The InPublishing Podcast

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Daniel Pearce

Season 3, Ep. 9

James Evelegh talks to Daniel Pearce, CEO of TTG Media, an independent publisher specialising in the travel sector, about: 

• how what started as a “big news story on the other side of the world” turned their business upside down, but also led to positive change

• their #savetravel and #onetravelindustry campaigning on behalf of the badly hit travel industry

• embracing Stoicism and quoting Winston Churchill

• switching print frequency from weekly to monthly but why he remains a passionate advocate of print

• the thinking behind TTG’s new membership offering and where to position the paywall

• how the new subs model has changed everyone’s mindset across the business

• the power and freedom of being an independent publisher and able to take risks

• why the best businesses are the most diverse businesses

• the power of ‘why’ and the importance of having a clear purpose

• and much more...

(This interview was recorded on 1st April.)

We would like to thank our podcast sponsor, AdvantageCS, a leading global provider of subscription and membership management software. Capabilities include marketing, sales, payments and customer relationship software for publishers, membership associations and information providers.

More Episodes

9/1/2021

Alex Kersten

Season 4, Ep. 1
James Evelegh talks to Alex Kersten, editor-in-chief of Car Throttle, about:• passing the 3m subscriber mark on YouTube and becoming desensitised to the numbers• how they specialise in “relatable content”, videos their millennial audience can “watch on a Friday and replicate on a Saturday”• why the secret of successful branded content is “knowing your audience and not alienating them with branded content they’re not going to be interested in, no matter what the monetary reward”• what other journalists thinking of stepping in front of the camera need to do: “know your audience and speak to them on their level, and… research the hell out of the subject” (and “be you, but on a really good day”)• why you need to be ruthless when editing and cut the waffle. If you think something’s funny, listen back to it three times to make sure.• his new responsibilities as editor-in-chief, that include better aligning the three pillars of the brand: YouTube / web / social• Car Throttle’s plans for the future: “there’s no limit to how big it can get”• the secrets of success on social media, including posting consistently to ensure you remain top of people’s feeds, showing a personality that people can relate to, and collaboration – “caring is sharing, especially online”• and much more…(This interview was recorded on 5th August.)We would like to thank our podcast sponsor, Air Business, a market-leader in distribution and subscription management services for the publishing industry. Its end-to-end service includes subscriber acquisition and marketing strategy, worldwide distribution, digital, mail and e-commerce fulfilment, and warehouse and freight logistics.