Marketing with Wharton's Hip Hop Prof


Taking a Stand: Corporate Political Activism

Americus and Daniel Korschun speak about corporate political activism and his advice for companies participating in political activism.

hun is an associate professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow. His areas of expertise include brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing and country reputation. 

Korschun’s work appears in the Journal of Marketing, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of the book Leveraging

Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press).

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