2/12/2021Michelob Ultra, The Fastest Growing Beer Brand in the US Today
Ricardo Marques, VP of Marketing at Michelob Ultra joins Barbara and Americus to discuss the brand's message that health, wellness, and balance should be at the core of all that we do. Enjoy the small moments, and don't take anything for granted. And this year's Superbowl campaign really drives that message home. There is a common misconception that amazing and elite athletes like Serena Williams, Peyton Manning, and Anthony Davis, are always working on their sport by constantly working out, dieting, and being very disciplined. However, through a number of interviews, the Michelob Ultra team found that even these superior athletes perform their best when they are happy and balanced. Not only is it okay, but it's also necessary to take breaks and relax every now and then. Otherwise, you just set yourself up for major burn out. Check out the "HAPPY" commercial here.Ricardo wraps by sharing that the brand has plans to continue to grow and that their Superbowl spot served as a great catalyst to continue spreading the message of joy, balance, and not to take life so seriously.