Marketing with Wharton's Hip Hop Prof
Aesthetic Intelligence: How to Use It
Americus and Barbara welcome to the program Pauline Brown to discuss her book Aesthetic Intelligence, which focuses on teaching executives and business owners how to use their personalities, preferences and tastes to create a sustainable advantage over their competitors.Pauline graduated with an MBA from the Wharton School in 1995 and has worked for some of the world's most influential brands, including LVMH, Avon and Estee Lauder. She now uses her knowledge to help other types of businesses achieve the same type of success as those brands.
Brand Purpose: Responsibility, Connection and Growth
Deloitte has published their Inaugural 2020 Global Marketing Trends Report. The US Head of Deloitte Digital, Anthony Stephan, discusses the rule of 3 and how it affects his thoughts regarding trends in brand purpose with Americus and Barbara.Anthony Stephan has worked with Deloitte since 2005 and uses his passion for the human experience to assist companies with transformations, making them more valuable to employees and consumers. Anthony graduated from Albright College in 1996 with a B.S. in Marketing and Business Administration. Since then, he has continued to assist businesses with strategic initiatives that create value and stronger connections with people and markets, ultimately increasing their earnings.
Brand Valuation - Does it all add up?
Americus talks with Daniel Binns, CEO of Interbrand in New York City, about their methodology and their 2019 Best Global Brands Report.Daniel has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career and traveled to over 50.During his career, he has worked with Coca-Cola, Nissan, Unilever, Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies.He formally spent 18 years with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account Director on the Coca-Cola and Unilever business, as well as CEO of their advertising agencies in Indonesia, Malaysia and was Regional President for Africa.He now lives in Brooklyn, NY with his wife and their two boys. Daniel has been to the Burning Man festival three times and loves to costume up for parties!
T-Mobile for Business - Who knew?!
Americus discusses the challenges in marketing T-Mobile for Business with Catherine Captain, Vice President of Marketing.Catherine Captain is the Vice President of Marketing at T-Mobile for Business since March 2018. She joined T-Mobile as Vice President of Communications in April 2015, responsible for the Office of the CEO, Executive Platforms and Internal Communications.She started her career with a decade in marketing roles at USA TODAY in Washington, D.C. She then moved from print to digital and from east coast to west coast as Vice President of Marketing & Communications for NBC News Digital based on the Microsoft campus near Seattle. She later split her time between Seattle and New York City as the first General Manager for NBC News’ TODAYshow.com.Prior to T-Mobile, Catherine leveraged her deep branding and storytelling expertise to trigger growth for tiny startups and Fortune 500 companies alike.Catherine went to the University of Iowa and double majored in English and Journalism. She earned her master’s degree in Integrated Marketing Communications from Northwestern University, where she served as the Editor in Chief of the Journal of Integrated Marketing Communications. She earned an additional master’s degree in Strategy and Leadership in 2012 as a recipient of the Sloan Fellowship at London Business School.
Beyond Advertising: Author Catharine Hays Talks About Her Book and Podcast
Americus talks with Catharine Hays about her philosophy on advertising, her book and her podcast The CMO Spotlight while she is enjoying Advertising Week's 16th year in New York.Catharine Hays is co-author and principle writer ofBeyond Advertising: Creating Value Through All Customer Touchpoints(Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated and convened an international collaboration network of over 500 executives, innovators and academics committed to making the future of advertising and marketing markedly better for brands, people and society.Catharine has been published, featured or quoted in the Wall Street Journal, New York Times, Forbes, Modern Advertising, The Drum, AdWeek, Business Week, The Business Times – Singapore and India, eMarketer, Journal of Advertising Research/WARC, Knowledge@Wharton and the AListDaily. Her webinar/webcast credits include Salesforce Leading Edge, Six Pixels of Separation, MSI, Pfizer Global Marketing and MarketingSherpa. She has keynoted, presented and moderated at the Cannes Lions, Advertising Week, Ad:Tech NYC, 4A’s CreateTech, Forbes CMO Excursion, Deloitte’s Next CMO Academy,and Brand ManageCamp and has led research projects with Google, Facebook, Deloitte, Hearts & Science, P&G and others.You can follow her on twitter @catharinehays.
Do What You Love: The Importance of Being Authentic in Your Brand
Americus and Cooper Lawrence talk about her brand and how important authenticity is when portraying your brand.Cooper Lawrence is an accomplished radio veteran grabbing headlines and boosting ratings in radio for almost twenty years. Cooper is a prolific author with a Ph.D in Psychology. Her sixth book is The Yoga Club, (Simon & Shuster's Gallery Books). Previous books include, the best-seller The Cult of Celebrity: What our Fascination with the Stars Reveals About Us, The Cult of Perfection: Making Peace with Your Inner Overachiever; The Fixer Upper Man: Turn Mr. Maybe Into Mr. Right; Been There, Done That, Kept the Jewelry; and CosmoGIRL's All About Guys.Cooper is also a multiple Gracie Award winning radio personality who can be heard nightly at 710 WOR in New York. As a psychologist she spent two years as the relationship expert on The Tyra Show and has written six books. Her best-seller The Cult of Celebrity landed her on the VH1 show Confessions of a Teen Idol as the "fame expert."
Protect Your Health: Brand Impacts of Medical Device Safety
Mike Kijewski , CEO of MedCrypt will be discussing the brand impacts of security issues in healthcare products with Americus.Mike Kijewski (MMP'10/WG'12) is the CEO and co-founder of MedCrypt, a technology startup focused on helping medical device manufacturers secure their devices against malicious hacking. Mike was previously the founder of Gamma Basics, a software company focused on building web-based technologies for use in radiation oncology. Gamma Basics was acquired by Varian Medical Systems in 2013. Mike holds a bachelors in physics from the West Chester University of Pennsylvania, a Master of Medical Physics from the University of Pennsylvania, and an MBA from the Wharton School.
Stream Me: Ads on Streaming Media
Americus and Frost Prioleau, Co-Founder and CEO of Simpli.fi, discuss Connected TV (CTV), "Over the Top" (OTT) and effective marketing on those platforms.Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.Prior to Simpli.fi, Prioleau was the CEO and Founder of Personifi, a contextual and behavioral targeting company. The firm was acquired by Collective Media in 2008. While at Collective, Prioleau served as General Manager of the Technology Solutions Group.Considered to be a thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows. In addition, he shares his opinions and insights about retargeting in his monthly column published on Search Engine Land. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems.
Loyalty Matters: Research on the Paradigm That Loyalty is Essential
Americus and Mansur Khamitov talk about his research on how loyalty matters.Mansur Khamitov is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).Mansur's research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at the Journal of Marketing. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. Mansur has been recognized as a 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications, Principles of Marketing, and Advertising and Marketing in Emerging Economies at the Nanyang Technological University, University of Western Ontario, and KIMEP University.Mansur’s research and opinion pieces have been quoted or featured by CNA, The Business Times, The Straits Times, TODAY newspaper, The New Paper, Kyodo News, Japan Times, ABS-CBN, Sputnik News, The World News, The Government of Singapore, MONEY FM 89.3, Singapore Informer, Mumbrella, Marketing in Asia, National Affairs, Asia One, NewsRx, Science Daily, Phys.org, EurekAlert, and Atlas of Science among others. Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.