Marketing with Wharton's Hip Hop Prof
The Menopause Market: Unpacking Menopause Stigma's and the Revolutionary Kindra Line of Products
Pam Geist is the Senior Brand Manager at Procter & Gamble, where she has worked across established brands such as Charmin and Bounty, as well as launched new product brands, such as, This is L. Pam pursued a coterminous bachelor's and master's degree program in English at Stanford, and graduated Phi Beta Kappa in Spring of 2009. She then went on to pursue an MBA from Wharton University in 2015, graduating as Palmer Scholar. In her current role as Brand Manager, Pam is charged with leading the growth, business/innovation planning, and brand building across several product brands.In this episode she discusses the stigma's attached to menopause and how it's too often ignored and not prioritized. Kindra, is a thoughtful line of products that aims to bring awareness to the multitude of physical and emotional symptoms that can occur. All of the products are available directly to the consumer without the need for a prescription. The brand has also built a tremendous collaborative and resource community as women nowadays spend nearly a third of their life in menopause.
When the Brand is an Activist: Social Impact and Brand Issues of the Day
Americus and Barbara welcome Professor Daniel Korschun to discuss the brandless case study and other brand purpose issues of the day.What Brandless' downfall says about brand building in the digital eraInside the fall of SoftBank-backed startup BrandlessWhy Amazon Wins Where Brandless FailedThe Impostor Syndrome from Luxury ConsumptionBuying expensive stuff doesn’t make us happy. Harvard researchers explain whyAmazon is helping brands build custom text-to-speech voices for their Alexa skillsBuild a unique Brand Voice with Amazon Polly
Chocolate was your weakness, now it's your strength! FLAVA Reboot
What began in October 2014 with reading an article about a Columbia University study that linked chocolate consumption with enhanced memory led to a three-year quest to develop delicious, naturally sourced, high-flavanol chocolate that promotes wellness, performance, and achievement.The result is two breakthrough chocolate products, FlavaBars and FlavaMix, which deliver 5X to 9X the plant based cocoa flavanol anti-oxidants of a typical dark chocolate bar.Alan Frost Founder of the company flavanaturals and Beth Lorge VP of Marketing discuss the intricacies of marketing (Segmentation Targeting Positioning and Messaging) healthy chocolate in two product forms: Powder and Bars. There's lots of science behind the clinically testing of cocoa flavanols and the question becomes who is the target?  High performance athletes seeking performance benefits or  Chocolate Loving consumers who want to not feel guilty? What to focus on? How to do it? And how to do it as a start-up.Listen to this fascinating conversation with Professor Americus Reed!
Aesthetic Intelligence: How to Use It
Americus and Barbara welcome to the program Pauline Brown to discuss her book Aesthetic Intelligence, which focuses on teaching executives and business owners how to use their personalities, preferences and tastes to create a sustainable advantage over their competitors.Pauline graduated with an MBA from the Wharton School in 1995 and has worked for some of the world's most influential brands, including LVMH, Avon and Estee Lauder. She now uses her knowledge to help other types of businesses achieve the same type of success as those brands.
Brand Purpose: Responsibility, Connection and Growth
Deloitte has published their Inaugural 2020 Global Marketing Trends Report. The US Head of Deloitte Digital, Anthony Stephan, discusses the rule of 3 and how it affects his thoughts regarding trends in brand purpose with Americus and Barbara.Anthony Stephan has worked with Deloitte since 2005 and uses his passion for the human experience to assist companies with transformations, making them more valuable to employees and consumers. Anthony graduated from Albright College in 1996 with a B.S. in Marketing and Business Administration. Since then, he has continued to assist businesses with strategic initiatives that create value and stronger connections with people and markets, ultimately increasing their earnings.
Brand Valuation - Does it all add up?
Americus talks with Daniel Binns, CEO of Interbrand in New York City, about their methodology and their 2019 Best Global Brands Report.Daniel has 30 years of experience in the branding and communications industry and has worked in seven different countries across four continents during his career and traveled to over 50.During his career, he has worked with Coca-Cola, Nissan, Unilever, Kimberly-Clark, Wrigley and Astra Zeneca to define and activate new strategic visions for their companies.He formally spent 18 years with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account Director on the Coca-Cola and Unilever business, as well as CEO of their advertising agencies in Indonesia, Malaysia and was Regional President for Africa.He now lives in Brooklyn, NY with his wife and their two boys. Daniel has been to the Burning Man festival three times and loves to costume up for parties!
T-Mobile for Business - Who knew?!
Americus discusses the challenges in marketing T-Mobile for Business with Catherine Captain, Vice President of Marketing.Catherine Captain is the Vice President of Marketing at T-Mobile for Business since March 2018. She joined T-Mobile as Vice President of Communications in April 2015, responsible for the Office of the CEO, Executive Platforms and Internal Communications.She started her career with a decade in marketing roles at USA TODAY in Washington, D.C. She then moved from print to digital and from east coast to west coast as Vice President of Marketing & Communications for NBC News Digital based on the Microsoft campus near Seattle. She later split her time between Seattle and New York City as the first General Manager for NBC News’ TODAYshow.com.Prior to T-Mobile, Catherine leveraged her deep branding and storytelling expertise to trigger growth for tiny startups and Fortune 500 companies alike.Catherine went to the University of Iowa and double majored in English and Journalism. She earned her master’s degree in Integrated Marketing Communications from Northwestern University, where she served as the Editor in Chief of the Journal of Integrated Marketing Communications. She earned an additional master’s degree in Strategy and Leadership in 2012 as a recipient of the Sloan Fellowship at London Business School.
Beyond Advertising: Author Catharine Hays Talks About Her Book and Podcast
Americus talks with Catharine Hays about her philosophy on advertising, her book and her podcast The CMO Spotlight while she is enjoying Advertising Week's 16th year in New York.Catharine Hays is co-author and principle writer ofBeyond Advertising: Creating Value Through All Customer Touchpoints(Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated and convened an international collaboration network of over 500 executives, innovators and academics committed to making the future of advertising and marketing markedly better for brands, people and society.Catharine has been published, featured or quoted in the Wall Street Journal, New York Times, Forbes, Modern Advertising, The Drum, AdWeek, Business Week, The Business Times – Singapore and India, eMarketer, Journal of Advertising Research/WARC, Knowledge@Wharton and the AListDaily. Her webinar/webcast credits include Salesforce Leading Edge, Six Pixels of Separation, MSI, Pfizer Global Marketing and MarketingSherpa. She has keynoted, presented and moderated at the Cannes Lions, Advertising Week, Ad:Tech NYC, 4A’s CreateTech, Forbes CMO Excursion, Deloitte’s Next CMO Academy,and Brand ManageCamp and has led research projects with Google, Facebook, Deloitte, Hearts & Science, P&G and others.You can follow her on twitter @catharinehays.
Do What You Love: The Importance of Being Authentic in Your Brand
Americus and Cooper Lawrence talk about her brand and how important authenticity is when portraying your brand.Cooper Lawrence is an accomplished radio veteran grabbing headlines and boosting ratings in radio for almost twenty years. Cooper is a prolific author with a Ph.D in Psychology. Her sixth book is The Yoga Club, (Simon & Shuster's Gallery Books). Previous books include, the best-seller The Cult of Celebrity: What our Fascination with the Stars Reveals About Us, The Cult of Perfection: Making Peace with Your Inner Overachiever; The Fixer Upper Man: Turn Mr. Maybe Into Mr. Right; Been There, Done That, Kept the Jewelry; and CosmoGIRL's All About Guys.Cooper is also a multiple Gracie Award winning radio personality who can be heard nightly at 710 WOR in New York. As a psychologist she spent two years as the relationship expert on The Tyra Show and has written six books. Her best-seller The Cult of Celebrity landed her on the VH1 show Confessions of a Teen Idol as the "fame expert."