Marketing with Wharton's Hip Hop Prof


Branding with a Purpose

Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.In this episode Simon sits down with Barbara and Americus to discuss how in the year 2020 amongst the Coronavirus pandemic, issues with climate change, and the Black Lives Matter movement, that not only are brands having to make the decision of whether or not they want to lead with their purpose message outright, but also in what order. Younger generations such as Millenials and Gen Z's are acutely aware of the issues we face today and how these challenges could impact our future. As a result folks in these demographics want to buy from companies that align with their values and are building a better future.One example Simon uses of a company staying true to their own unique and authentic purpose is Airbnb and how their main message is to create a world where anyone can belong. This has led to them giving free accommodations to Syrian refugees and bush fire victims in Australia. And once COVID came along the company was in a position where along with their hosts, they could offer accommodations all over the world to people who had been displaced, and healthcare practitioners who were temporarily re-located to help aid on the front lines.

Technology Developments in Healthcare and the Medical Industry

Stacy Wood, Senior Director and Marketing Strategy at The Ohio State University, talks with Americus about technology developments in healthcare and the medical industry. Stacy discusses the opposing outlook between Baby Boomers and Millennials when it comes to many of the advancements that we see within healthcare today. With privacy being a huge issue, Baby Boomers tend to have a big brother mentality that tends to turn them off from programs and devices that can track and customize things for them. However, Millennials are so used to the rapid technical advancements having grown up in the digital era, that having certain aspects of their healthcare be automated and/or made easier is widely accepted.Stacy also talks about the big and recent "do it yourself' trend and how with the advancement of 3D printing, people are able to print dentures, casts, and even personalized/individualized prosthetics.In closing, Stacy touches on how in this new world of medicine, and with the application of technology, that we are loosing the personalized doctor to patient relationship. Often times when you visit a provider he/she is looking at a screen and as a result may miss some visual cues that indicate certain health issues. The lack of eye contact can also make for a very impersonal experience where a patient doesn't feel valued, heard, and of importance. How can we combat this, by utilizing these technologies in the best way possible but still providing a personalized experience?

Strava: An Internet Service for Tracking Human Exercise Which Incorporates Social Network Features

Mark Gainey is the Chairman and co-founder of Strava which came into conception 13 years ago when he and his business partner Michael Horvath were on a collage rowing team. However, when they graduated, the team aspect, the speed of core, the camaraderie, and the competition were poof! gone. As early as 1995 Mark and Michael had a business plan to create that team atmosphere and experience, but on a global scale.Strava is a passionate and committed team unified by their mission to build the most engaged community of athletes around the world. Their balanced approach of consistently searching for new ways to inspire athletes and make fitness fun, as well as the inclusivity of a team environment that elevates each and every member has allowed them to revolutionize the industry. And they're only getting started. As the Coronavirus continues to change the landscape of the fitness industry more and more people are working out from home or in the great outdoors.What sets Strava apart from the other fitness apps in the industry, is that instead of downloading a piece of technology, you are joining a community and a network of like-minded folks that help hold you accountable and build long term goals. In addition, Strava is able to integrate just about every other app and device that a person might utilize as a part of their fitness journey. The impactful level of interaction is limitless and as more folks share their experience with friends and family the community continues to cultivate and grow.