Marketing with Wharton's Hip Hop Prof


Beyond Advertising: Author Catharine Hays Talks About Her Book and Podcast

Americus talks with Catharine Hays about her philosophy on advertising, her book and her podcast The CMO Spotlight while she is enjoying Advertising Week's 16th year in New York.Catharine Hays is co-author and principle writer ofBeyond Advertising: Creating Value Through All Customer Touchpoints(Wiley, 2016). She co-hosts the monthly CMO Spotlight show on Wharton Business Radio, SiriusXM 132. She serves on the advisory boards of Effie Worldwide, the IPA (UK), Ad:Tech and Turner AdLabs.Catharine co-founded and served as Executive Director (2008-2018) of the Wharton Future of Advertising Program from 2008 to 2018. There she cultivated and convened an international collaboration network of over 500 executives, innovators and academics committed to making the future of advertising and marketing markedly better for brands, people and society.Catharine has been published, featured or quoted in the Wall Street Journal, New York Times, Forbes, Modern Advertising, The Drum, AdWeek, Business Week, The Business Times – Singapore and India, eMarketer, Journal of Advertising Research/WARC, Knowledge@Wharton and the AListDaily. Her webinar/webcast credits include Salesforce Leading Edge, Six Pixels of Separation, MSI, Pfizer Global Marketing and MarketingSherpa. She has keynoted, presented and moderated at the Cannes Lions, Advertising Week, Ad:Tech NYC, 4A’s CreateTech, Forbes CMO Excursion, Deloitte’s Next CMO Academy,and Brand ManageCamp and has led research projects with Google, Facebook, Deloitte, Hearts & Science, P&G and others.You can follow her on twitter @catharinehays.

Loyalty Matters: Research on the Paradigm That Loyalty is Essential

Americus and Mansur Khamitov talk about his research on how loyalty matters.Mansur Khamitov is an Assistant Professor of Marketing at the Nanyang Business School, Nanyang Technological University (NTU Singapore). He obtained his Ph.D. from the Ivey Business School, University of Western Ontario (Canada).His research stream focuses on consumer information processing particularly in relation to branding (brand transgressions, brand relationships, brand loyalty) and financial decision-making (money, saving, gambling).Mansur's research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, Cognition, and Handbook of Strong Brands, Strong Relationships, as well as invited for revision at the Journal of Marketing. His work has successfully obtained funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and Ministry of Advanced Education and Skills Development of Ontario. Mansur has been recognized as a 2017-18 Rising Star by the American Marketing Association’s Consumer Behavior Special Interest Group as well as a 2017 Highly Commended Doctoral Research Award recipient by Emerald/EFMD.Prior to starting his Ph.D., he spent several years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching and guest lecturing Integrated Marketing Communications, Principles of Marketing, and Advertising and Marketing in Emerging Economies at the Nanyang Technological University, University of Western Ontario, and KIMEP University.​​Mansur’s research and opinion pieces have been quoted or featured by CNA, The Business Times, The Straits Times, TODAY newspaper, The New Paper, Kyodo News, Japan Times, ABS-CBN, Sputnik News, The World News, The Government of Singapore, MONEY FM 89.3, Singapore Informer, Mumbrella, Marketing in Asia, National Affairs, Asia One, NewsRx, Science Daily,, EurekAlert, and Atlas of Science among others. ​Aside from his career, he is an avid sports fan, traveler, poet, book lover, and a musical enthusiast.