PR 360

Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers- How to pair products and influencers- How to market non-alcoholic wineEpisode Timeline:1:45 The joy of working in food, wine, and hospitality2:40 How to position a wine brand in a crowded marketplace4:00 Why Ste. Michelle was great at marketing wine5:30 The psychographics of wine consumers7:15 The importance of storytelling in wine PR8:00 How to pair wine and influencers10:10 The Colavita/Jess King collaboration13:00 Choosing a spokesperson for solar power15:00 The importance of authenticity16:30 Marketing non-alcoholic wines19:10 Understanding the non-alcoholic wine consumer10:30 The advantages of hiring a specialty agencyThis episode’s guest:• Amanda Arrigotti-White on LinkedIn• Curate & Co.’s website• Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.  Key Takeaways:- How quirky, irreverent messaging helped Calm "grow big"- Peter's approach to guerilla marketing- The important role of language in creative marketing and PREpisode Timeline:1:30 Peter's history of working on irreverent and quirky projects3:45 Peter's love of language and creating unusual names for things5:30 Calm's Sleep Stories6:30 How Calm's irreverent approach set it apart from other meditation apps10:10 Calm's "Baa Baa Land," an 8-hour film about sheep13:20 Calm's bedtime stories17:40 Peter's approach to guerilla marketing20:20 How Peter's background in journalism gave him a unique perspective on PRThis episode’s guest:• Peter Freedman on LInkedIn• Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail. Key Takeaways:- How to break into PR- The benefits that young people can bring to the PR world- The future of AI in retailEpisode Timeline:1:30 Dominique's favorite NYC restaurant3:00 How did Dominique break into PR after college?6:00 Tod shares his internship story9:00 The benefits that young people can bring to a PR company10:20 Morning Brew's Marketer's Guide to AI event13:00 How AI is transforming retail16:30 Dominique's "Read Receipts" podcast18:45 Tod's diet planThis episode’s guest:• Dominique Turner on Instagram • Dominique Turner on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics- Nicole's transition from broadcast journalism to PREpisode Timeline:2:46 Nicole's background in journalism4:00 Why did Nicole move from broadcast journalism to PR?7:00 Nicole's work as her father's Communications Director on his Congressional campaign8:15 Lessons Nicole learned in politics10:15 How Pence Media Group disrupted the comms world12:30 Clients come to PMG for the female touch14:20 PMG's work for Pluie16:30 PMG was perfectly positioned for COVID18:00 How PMG's collective shared experiences are its strength20:30 PMG's work for SweetgreenThis episode’s guest:• Nicole Pence Becker on Instagram• Pence Media Group on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways:- Answers to common questions about PR- The "3 I" formula- Why do we need to keep making the case for PR?Episode Timeline:1:30 What inspired Amanda to write "PR Confidential"?3:15 Are tech people open to learning about PR?4:15 The difference between PR and advertising?5:15 PR is more than writing press releases6:15 The "3 I" formula for newsworthiness7:30 What is good thought leadership?10:00 Why do we have to keep selling the idea of PR?13:45 Why "PR Confidential" is written like an advice column15:00 The "confidential" parts of Amanda's book16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel"This episode’s guest:• Amanda Proscia on LinkedIn• Download "PR Confidential" for free at Lightspeed PR and MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.Key Takeaways:- How to market to diverse audiences- How to create successful social media posts- The benefits of having diverse team membersEpisode Timeline:1:30 What's it like being the middle child of 7?3:30 The importance of listening to clients6:15 What do marketers get wrong when speaking to diverse audiences?8:30 Speaking to diverse audiences authentically10:00 Connecting to audiences through baseball12:30 How diverse team members can help you deliver an authentic message15:00 The 15-year-old test17:30 What makes a great social media post20:00 What has Juan learned as a podcast host and producerThis episode’s guest:·        Juan Alanis·        Big Oak Tree Media·       "In the Business" podcast·       "Latina Leadership" podcastSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.Key Takeaways:- COVID-19 increased public awareness of drug development - Effective messaging for clinical trials- The LGBTQ+ community faces challenges in healthcare accessEpisode Timeline:1:50     The Impact of COVID-19 on biotech communication3:30     Is the public more informed about the world of biotech post-COVID?6:30     Effective messaging for clinical trials7:15     How to appeal to clinical trial participants11:20  The challenges of accessing Capital in a bear market14:15  Healthcare challenges in the LGBTQ+ community16:40  The controversy surrounding gender-diverse care20:10  The impact of AI on biotech communication21:45  AI and ethicsThis episode’s guest:Megan Prock McGrath on LinkedInMacDougall AdvisorsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00    How to come up with podcast ideas3:20    Why is Taylor Swift a great marketer?5:00    How Spin Sucks grew from a blog to a movement7:00    Why ethics is the backbone of Spin Sucks9:15    How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode’s guest:·        Gini Dietrich·        Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.  Key Takeaways:·        How ministries are embracing social media·       The importance of inclusivity in tech·        Marketing challenges that ministries face in 2024  Episode Timeline:2:10   What’s the most significant barrier to Black people entering senior levels in the tech world?3:00   The importance of learning soft skills to rise in the tech world5:00   Which strategies are effective at making tech more inclusive?7:00   The benefits of inclusivity in the workplace8:30  The most inspiring story to come out of ITSMF11:00 What if we had more organizations like ITSMF in the past?13:30 What types of challenges do ministries face in 2024?15:30 Bringing churches into the modern world through technology17:30 How churches are using social media to spread The Word19:10 The Marketing Your Truth for Businesses system  This Episode’s Guest: ·        Dawn Jordan Jones ·        Information Technology Senior Management Forum ·        Black Tech Execs  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!