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'PR Confidential' with Amanda Proscia of Lightspeed PR

Ep. 220

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.


 Key Takeaways:

- Answers to common questions about PR

- The "3 I" formula

- Why do we need to keep making the case for PR?


Episode Timeline:

1:30 What inspired Amanda to write "PR Confidential"?

3:15 Are tech people open to learning about PR?

4:15 The difference between PR and advertising?

5:15 PR is more than writing press releases

6:15 The "3 I" formula for newsworthiness

7:30 What is good thought leadership?

10:00 Why do we have to keep selling the idea of PR?

13:45 Why "PR Confidential" is written like an advice column

15:00 The "confidential" parts of Amanda's book

16:24 The PR elevator pitch

18:00 "PR Confidential Part 2: The sequel"


This episode’s guest:

• Amanda Proscia on LinkedIn

• Download "PR Confidential" for free at Lightspeed PR and Marketing




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