PR 360

1/19/2022

Getting Personal With PR 360 Host Brett Deister

Ep. 104
In This Episode…We have a fun twist in this episode! Global Results Communications' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to!Show Notes·[01:13] Are you a coffee or tea drinker?·[01:39] What’s the best coffee drinker you’ve tasted?·[02:15] How did you get into podcasting?·[03:15] How has the podcasting industry changed over the years?·[05:05] Did you have formal training in audio?·[06:16] Is it easier to find guests for your podcast?·[07:24] When do you tend to listen to podcasts?·[08:15] What is one thing you did not expect hosting PR 360?·[09:47] What are your favorite PR 360 episodes?·[11:51] What have you from your guest about the “year(s) of the pivot?”·[14:54] What have you noticed hosting PR 360 about PR and any tips?·[19:21] What are your tips for people getting into podcasting?·[21:21] What are you looking forward to in the next 100 episodes?People and Companies, We Mentioned in the Show·Brett Deister was our guest today. Learn more about Digital Coffee.Episode Length: 23:24Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/12/2022

Shining a Light on Employee Excellence with Bloomberg’s Head of Innovation Communication Chaim Haas

Ep. 103
In This Episode…We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential.Show Notes·[00:50] Are you a coffee or tea drinker?·[01:27] Can you give a brief overview about your expertise?·[03:11] How have you enhanced the tech and investment side of Bloomberg?·[05:23] How do you leverage open source for Bloomberg?·[07:50] How do you do influencer marketing within Bloomberg?·[13:04] What advice do you for PR pros doing influencer marketing within their own company?·[16:24] Should PR pros be creating guidelines for influencers?·[19:19] Employee influencers gives another avenue for content?·[22:15] What have you learned from doing Innovation Communication at Bloomberg?·[27:52] Fun question: What is one of the most interesting stories from Bloomberg?·[30:44] Final thoughtsPeople and Companies, We Mentioned in the Show·Chaim Haas was our guest today. Learn more about Bloomberg and its engineers.Episode Length: 33:41Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/5/2022

Discussing the Complexity of SaaS and Content with Ally.io’s Director of Content Lucy Hitz

Ep. 102
In This Episode…We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss how to create great content for your SaaS company, how to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:34] Can you summarize your expertise?·[04:00] How can small marketing teams use content to market to their audience?·[06:23] Are there any types of tools you use?·[09:33] Is there a way for PR pros to develop guidelines for the content?·[13:41] What is the most effective content for SaaS?·[16:18] Has content gotten more complex?·[19:09] Focus on what your business is good at and what content works?·[19:32] How should marketing teams help their startups?·[25:16] What does the future look like?·[28:27] Fun question: What is one thing you would like to change in the SaaS industry?·[29:25] Final thoughtsPeople and Companies, We Mentioned in the Show·Lucy Hitz was our guest today. Learn more about Ally.io.Episode Length: 31:25Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/22/2021

Discussing the Changes to Influencer Market with Fit Body App’s Chief Marketing Officer Lia Haberman

Ep. 101
In This Episode…We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.Show Notes·[00:52] Are you a coffee or tea drinker?·[01:38] Can you give a brief overview of your expertise?·[02:35] Are we going to see influencer marketing become more niched?·[04:11] So, influencers will use their own website more than social media?·[04:45] Is it going to be harder for PR pros to find influencers?·[05:59] Are we seeing a greater diversification of influencers?·[07:27] What shifts are we seeing in the social media industry?·[11:13] Photographers seem to be given the bad break when it comes to Instagram?·[14:12] Do you see drop-in/ drop-out audio and video being the dominant content?·[16:10] It is more that we are seeing a symbiotic relationship between audio and video?·[17:05] Are we going to see Clubhouse strategies similar to what Twitch steamers are doing?·[23:15] Are there any best practices for getting influencers?·[28:28] What is the future of influencer marketing?·[18:42] Are we seeing PR pros finding their niche within influencers?·[33:34] Fun question: If you could start over a be an influencer, what industry would you want to be in?·[34:23] Final thoughtsPeople and Companies, We Mentioned in the Show·Lia Haberman was our guest today. Learn more about Fit Body App.Episode Length: 32:17Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/15/2021

Asking the Right Questions on Your Polls with Everest Communications' Peter Shafer

Ep. 100
In This Episode…We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry.Show Notes• [00:56] Are you a coffee or tea drinker?• [01:28] Can you summarize your expertise?• [02:42] How PR pros use data effectively?• [05:13] How do you get the most out of polling when people have a tendency to lie?• [07:59] Could you use Twitter Polls?• [09:39] By using Twitter polls, could PR pros figure out what polls to use?• [11:51] Should polling get more niche?• [14:00] Do you think having anonymity helps get better answers?• [16:40] How can PR pros use polls to create content?• [18:36] When your company has a mistrust issue with the public, how do you get the best results?• [23:13] What is the future of data collection?• [27:59] Fun question: What poll question of poll fundamentals would you like to change?• [30:49] Final thoughtsPeople and Companies, We Mentioned in the Show• Peter Shafer was our guest today. Learn more about Everest Communications.Episode Length: 32:17Thanks so much for tuning in. Join us again next week for another episode!Download Options• Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!• If you enjoyed this episode, leave us a review!Contact Us!● If you want to get involved, leave us a comment!● Visit us and give us a ‘like’ on our Facebook page!● Follow us on Twitter.Thanks for listening!
12/8/2021

Dive Deeper into Link Building and SEO with Fibre Marketing’s Head of PR Alice Wilks

Ep. 99
In This Episode…We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.Show Notes·[00:42] Are you a coffee or tea drinker?·[01:17] Can you give a brief overview about your expertise?·[02:24] How Digital PR changed since the pandemic?·[03:26] How important is SEO link building?·[04:22] What should you not do with link building?·[05:02] What do you do with no link back or do not track links?·[05:42] What’s the impact of content on SEO?·[06:00] Has PR pros shifted more to content because it’s easier to understand?·[06:40] Has consumer behavior changed since the pandemic?·[09:09] How can Digital PR pros become successful in their link building and content?·[10:07] How can traditional PR pros make the transition to Digital PR?·[11:16] Has audio content become more important to SEO?·[12:33] What is the future of Digital PR?·[14:09] Do you think influencer marketing will become more platform specific?·[14:31] Do you use any tools for SEO?·[14:58] Fun question: If you could create a new feature for Digital PR what would it be?·[15:59] Final thoughtsPeople and Companies, We Mentioned in the Show·Alice Wilks was our guest today. Learn more about Fibre Marketing.Episode Length: 16:43Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/1/2021

Understand What it Takes to be a Content Creator with Sprout Connectors' Deevo

Ep. 98
In This Episode…We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.Show Notes·[01:46] Are you a coffee or tea drinker?·[03:15] Can you give a brief overview about your expertise?·[04:36] What does the photography industry look like right now?·[06:40] Should photographers switch back to Flickr?·[08:14] What’s your take on the DSLR market?·[09:51] How has PR and social media evolved?·[18:48] Should brands start their own podcasts?·[21:05] What’s your opinion clubhouse?·[23:44] Should we mirror tactics from Twitch to Clubhouse?·[27:34] How should PR pros figure out a “formula” for video?·[30:16] PR pros need to find that difference in their videos?·[34:10] What is your obsession in your business?·[35:23] How should PR pros figure out this multi-channel strategy for content?·[39:20] Fun question: How would you approach the future or photography?·[44:01] Final thoughtsPeople and Companies, We Mentioned in the Show·Deevo was our guest today. Learn more about Sprout Connectors.Episode Length: 45:12Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/24/2021

How to Listen and Deliver those Cultural Moments with Taco Bell’s Senior Manager of PR and Brand Experience Matt Prince

Ep. 97
In This Episode…We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.Show Notes·[01:01] Are you a coffee or tea drinker?·[02:45] Can you summarize your expertise?·[04:59] How did your team create these cultural moments?·[08:32] Did you use tools to listen to those touch points?·[10:50] Do you listen to some social networks more than others?·[12:30] How do you enact those cultural phenomena?·[14:52] Is there a way of figuring out course corrections?·[16:37] How do you continue to keep Taco Bell on trend?·[18:15] How has the pandemic changed the way Taco Bell does earned media?·[21:23] How should young PR pros be successful in today’s industry?·[26:29] Should young PR pros be a part of PRSA and PRSSA?·[27:57] Fun question: If you could create a new food item for Taco Bell, what would it be?·[28:53] Final thoughtsPeople and Companies, We Mentioned in the Show·Matt Prince was our guest today. Learn more about Taco Bell.Episode Length: 29:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/17/2021

Keeping up with the Social Media with Tressa Robbins

Ep. 96
In This Episode…We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!Show Notes·[00:56] Are you a coffee or tea drinker?·[01:42] Can you summarize your expertise?·[03:35] What do brands need to know to be in good standing in social media?·[07:22] What are some of the new trends coming to social media?·[09:54] Should companies get into drop-in, drop-out audio?·[13:58] How and when should PR pros strategize how to use apps like Clubhouse?·[16:33] Is it a “wait and see” approach for brands on Clubhouse?·[17:35] What happens to pictures once Instagram fully moves away from that medium?·[19:29] How can a PR pro get the right information about new updates to social media?·[22:15] How do PR pros keep the content vertical in order?·[25:43] How should PR pros care about their personal brand?·[30:59] How do PR pros do great work while working from home?·[35:42] Fun question: If you could recreate your personal brand, how would you do it?·[37:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Tressa Robbins was our guest today.Episode Length: 38:37Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!