PR 360

9/22/2021

Getting the Most Out of Your Investor Relations with G8 Strategies Ira Gostin

Ep. 88
In This Episode…We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.Show Notes·[00:42] Are you a coffee or tea drinker?·[02:11] Can you give an overview about your expertise?·[03:52] What are some pitfalls PR pros should avoid when doing investor relations? ·[05:31] How do you communicate with all different investors? ·[07:39] Should crisis plan pertaining to investor relations be part of that plan?·[10:23] How do you keep executives on message with your crisis plan?·[11:29] Has the pandemic changed the tactics and strategies for investor relations?·[12:57] with content, can PR pros create videos or any other content collateral?·[14:35] What does the future look like for investor relations?·[16:02] How important is it for PR pros to stay on top of important issues?·[16:58] How can PR pros message supply shortages to their investors and customers?·[20:15] How can PR pros message to their customers about inflation? ·[21:57] Fun question: If you could hire your dream team for investor relations, who would you hire?·[23:14] Final thoughtsPeople and Companies, We Mentioned in the Show·Ira Gostin was our guest today. Learn more about G8 Strategies.Episode Length: 24:17Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/15/2021

Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen

Ep. 87
In This Episode…We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!Show Notes·[00:50] Are you a coffee or tea drinker?·[01:55] Can you give a brief overview of your expertise?·[02:49] What do brands not understand about podcasting?·[04:21] Brand do not understand that they can do internal podcasts only?·[05:49] How should brands approach podcasters and how should podcasters approach brands?·[07:17] How should podcasters and brands approach ads, should it be long term or short term?·[08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?·[12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?·[13:08] How should PR pros go about pitching their influencers to podcasters?·[14:52] Should PR pros increase their ad spend on podcasts?·[17:17] What tools should PR pros use to repurpose podcast content?·[18:47] Do you use any tools for transcriptions?·[19:38] What are some tips for PR pros who are wanting to start a podcast?·[24:31] Fun question: If you were to start a brand new podcast, what would it be?·[25:50] Final thoughtsPeople and Companies, We Mentioned in the Show·Brandy Whalen was our guest today. Learn more about Kitcaster.Episode Length: 27:00Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/8/2021

Creating From Your Passion with MSS Francois

Ep. 86
In This Episode…We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!Show Notes·[00:45] Are you a coffee or tea drinker?·[01:44] Can you give a brief overview of your expertise?·[03:40] How do you keep your show new and interesting for people to keep watching or listening?·[04:54] Should independent creators create their own shows or networks?·[05:54] What have your learned from creating your own show?·[07:33] What has worked promoting your own show?·[09:38] Where do you think the future of audio content is going?·[10:35] Do you see Podcast and Clubhouse being split off into two different audio content offerings?·[12:37] Do you think that content creators are going to be the next journalist?·[13:30] How do your brand trendy or up-to-date?·[15:04] Fun question: If you could create your own channel what would it be?·[16:40] Final thoughtsPeople and Companies, We Mentioned in the Show·MSS Francois was our guest today. Learn more about The MSS Francois Show.Episode Length: 18:18Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/1/2021

Being Authentic in Your Social Media Content with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz

Ep. 85
In This Episode…We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.Show Notes·[00:45] Are you a coffee or tea drinker?·[01:28] Can you give a brief overview of your expertise?·[02:33] How can PR pros and marketers keep up with all the top trends? ·[04:08] Should PR pros be hesitant with joining Clubhouse? ·[04:56] What is the future of Social Media Marketing?·[06:16] Should PR pros and Marketers start to focus on audio content?·[07:12] Should thought leaders or brands be guests first on podcasts before starting their own?·[08:49] Should authors be using video?·[10:23] Has marketing books for authors changed since the pandemic?·[11:34] Have you seen virtual events work promoting books?·[12:45] What did you use for live streaming?·[13:44] Do you recommend any tools for those getting into live streaming?·[15:35] What are some key tips for authors to know about social media and content?·[17:38] Should people use hashtags on LinkedIn?·[18:05] What do you think is the future of social media?·[18:27] Should PR pros look into understanding how to video edit? ·[19:32] Fun question: If you could create any new form of content, what would you create?·[20:19] Final thoughtsPeople and Companies, We Mentioned in the Show·Morissa Schwartz was our guest today. Learn more about Dr. Rissy’s Writing and Marketing.Episode Length: 21:02Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/18/2021

Why Digital Marketing Transformation is Important for the Future of Businesses with EPAM Systems Global Marketing Head Julie Hansberry

Ep. 83
In This Episode…We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!Show Notes·[01:00] Are you a coffee or tea drinker?·[01:16] Can you give a brief overview of your expertise?·[02:43] Have you seen a big shift in digital marketing transformation? ·[03:57] What have companies been lacking in digital marketing transformation? ·[05:08] Have retailers finally figured out omnichannel marketing?·[06:16] What have been some of your more successful campaigns?·[07:07] Have you seen brands start to focus on podcasting?·[08:41] Are we going to see a bigger push into the audio space?·[10:41] What has changed for marketers when we are talking about product launches?·[11:58] Do PR pros and marketers need to think digitally when it comes to product launches?·15:07] What are keeping businesses from truly transitioning to a digital marketing focus?·[15:45] What do PR pros need to do to sharpen their skills?·[17:11] Fun question: If you could do a digital marketing transformation on yourself how would you do it?·[19:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Julie Hansberry was our guest today. Learn more about EPAM Systems.Episode Length: 19:50Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/11/2021

The Importance of PR pros in E-Payments with Golden Rule Charity’s President Paula Robison

Ep. 82
In This Episode…We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.Show Notes·[00:42] Are you a coffee or tea drinker?·[01:15] Can you give a brief explanation about your expertise? ·[02:22] What is going to be the most important aspect for PR pros to message about e-payments? ·[03:55] How are PR pros going to message how their e-payment system will solve pain points for customers? ·[05:10] Will education content be vital in converting new customers?·[05:29] How are PR pros going to effectively message about their e-payment system taking cryptocurrency?·[06:40] PR pros should find experts or create an influencer marketing plan for cryptocurrency?·[07:14] How will content play a role in awareness?·[07:50] Are we finally seeing a paperless transaction world?·[09:15] How will this impact the nonprofit space?·[11:19] How are hybrid events going to work out moving forward?·[12:26] Should nonprofits think more digital-first?·[13:14] How has fundraising changed in 2020 and 2021?·[14:11] Are nonprofits looking to do something similar to what Patreon does?·[15:12] Are we going to be seeing more subscriptions plans and traditional donations?·[15:43] How will PR pros play a role in messaging two different ways to support nonprofits? ·[16:48] Fun question: If you could create the best e-payment system, what would it be?·[17:35] Final thoughtsPeople and Companies, We Mentioned in the Show·Paula Robison was our guest today. Learn more about Golden Rule Charity.Episode Length: 18:32Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/4/2021

Keeping up with the Changing Media Landscape with Tracy Lamourie

Ep. 81
In This Episode…We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you! Show Notes·[00:44] Are you a coffee or tea drinker?·[02:40] Can you give a brief overview of your expertise?·[03:47] What are things that PR pros need to make in these changing times?·[06:28] Should PR pros use something like an RSS reader to easily find information? ·[08:18] What changes are coming in the media landscape?·[12:23] How can PR pro utilize the segmentation of audio content?·[13:45] Can media professionals use Clubhouse for interesting behind the scenes look at things?·[15:30] Is this a pivot for media professionals to look at?·[18:38] Should PR pros also focus on the live streaming?·[23:54} Should we be rethinking media relations?·[24:41] Are PR pros slowly becoming the journalist?·[26:57] Maybe the media landscape is changing to be more platform-specific when pitching ideas to the media? ·[31:41] Fun question: If you could create any new streaming service what would it be?·[33:20] Final thoughtsPeople and Companies, We Mentioned in the Show·Tracy Lamourie was our guest today. Episode Length: 34:29Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/28/2021

Using Wikipedia Within Your PR Strategy with Lumino’s Rhiannon Ruff

Ep. 80
In This Episode…We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!Show Notes·[00:52] Are you a coffee or tea drinker?·[02:09] Can you give a brief overview of your expertise? ·[03:34] How can brands use Wikipedia?·[05:50] Wikipedia is a long-term strategy, but, how do brands use this to their advantage? ·[07:56] What are the other added benefits for brands?·[09:17] How does Wikipedia work with the content strategy?·[10:42] There is a negative perception of Wikipedia, so, how do you convince brands to use it?·[12:51] How do you convince people that Wikipedia is a great tool and not that biased?·[15:48] Should brand be thinking of Wikipedia as part of their brand reputation?·[17:27] How do PR pro remember not to forget about Wikipedia?·[19:19] What do you think the future of Wikipedia is going? ·[20:22] Fun question: If you could create a new Wikipedia, how would you create it?·[21:25] Final thoughtsPeople and Companies, We Mentioned in the Show·Rhiannon Ruff was our guest today. Learn more about Lumino.Episode Length: 22:46Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!