PR 360

Chris Caggiano is the senior editor at Fareportal, a travel E-commerce brand, and Intelligent Relations, an AI-enabled PR software-as-service company. His writing has appeared in Inc., where he worked as a reporter, writer, and editor for 13 years, as well as in CMO, D&O Reporter, The American Lawyer, The Advocate, Business.com, among others. Here, he discusses how Preston, Intelligent Relations’ AI tool, aims to democratize PR for startups and explores the conflict between journalism and PR.Key Takeaways:- Developing a PR AI tool for startups- Finding the balance between clients and journalists- What makes good travel writing?Episode Timeline:1:15    Chris's work as a theater critic2:17     Chris sang at Carnegie Hall once4:40    What separates great travel writing from mediocre travel writing?7:30    Intelligent Relations was created with AI in mind9:15    The Preston AI11:00 A Preston use case13:30 How to insert your PR clients into journalism14:30 Clients get frustrated by their coverage16:30 The conflict between journalists and PR people18:30 How PR AI falls short 19:15 Advertising clients who don't know how to talk about their products22:00 PR is not advertising22:45 Thought leadership versus promotion26:10 It's about serving the reader26:40 Who is this for?This episode’s guest:• Intelligent Relations on LinkedIn• Intelligent Relations' website

Gilad Bechar is the Founder and CEO of Moburst, a digital full-service, mobile-first marketing agency that helps companies scale and become category leaders. In this conversation, Gilad discusses what sets Moburst apart from other agencies, the importance of client selection, the role of AI in enhancing marketing strategies, and how to understand Google's content ranking algorithm.Key Takeaways:- Making sure clients are a good fit- Concerns over AI's accuracy and IP rights- How AI-generated content can drag your SEO rankingsEpisode Timeline:1:00    Introduction to Moburst and Gilad Bashar3:30    What sets Moburst apart?6:30    The importance of client selection 9:40    Navigating Facebook's algorithm Challenges12:08 The role of AI in marketing15:45 AI's impact on content creation18:40 AI tools and their applications21:20 Common client concerns about AI24:15 Understanding Google's content rankingThis episode’s guest:• Gilad Bechar on LinkedIn • Moburst's website

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.Key Takeaways:- The lasting power of local media- Keeping the audience top of mind- How to be prepared for a crisisEpisode Timeline:2:00 Has local media lost any power recently3:45 The importance of local journalists6:30 Connecting clients with local media outlets 8:45 Making clients newsworthy and timely11:30 Crafting powerful pitches12:30 Three components of a good story13:30 The importance of emotion16:45 How to prepare for a crisis20:30 Interacting with the media in a crisis22:00 Michelle's thought leadership philosophyThis episode’s guest:• Michelle Rupp on LinkedIn• Memorable Results Media on Instagram• Memorable Results MediaSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kourtney Jason is the president and co-founder of Pacific and Court, a Brooklyn-based book publicity and digital marketing agency, and the author of five nonfiction books, including "Lights, Camera, Booze: Drinking Games for Your Favorite Movies." Here, she discusses the current state of reading and publishing, the rise of audiobooks, and the importance of innovative PR strategies in reaching audiences. She also shares insights on crafting effective media pitches and the significance of timing in PR efforts. Key Takeaways:- Why traditional PR tactics are no longer sufficient in publishing- Why pitches fail- Book PR in the digital ageEpisode Timeline:2:45 What is the most popular drinking game from Kourtney's book?6:00 What is the current state of publishing in America?7:15     Audio books are becoming more popular8:00    Audio book recommendations9:00    Why traditional PR tactics aren't cutting it in 2025 10:45 What are some good Amazon alternatives?12:30 Why do most pitches fail?15:45 The benefit of pitching publishers individually17:00 Celebrities who tell the same stories repeatedly18:00 The importance of timeliness with pitches20:00 The increasing popularity of psychedelic books22:00 How to think like the mediaThis episode’s guest:• Kourtney Jason on LInkedIn• Pacific and Court's website• Pacific Court on Instagram

Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways:- Why affiliate marketing is a growing sector for publishers- How Pace PR integrates PR with affiliate marketing effectively- The importance that thought leadership plays at Pace PREpisode Timeline:2:00    How Lindsay's background in magazines helps with affiliate strategies3:30    Strategies that are currently working in affiliate right now5:45    How to get niche sites on your radar7:45    Understanding your client's goals9:15    Not all affiliate publishers are created equal12:30 How does Pace choose influencers?14:30 The benefit of using micro-influencers16:00 Why is Pace so good at affiliate marketing?19:30 Lindsay's thought leadership philosophyThis episode’s guest:• Pace Public Relations• Pace PR on Instagram• Lindsay Ferraro Bennett on LinkedIn

Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.  Key Takeaways:- How AI is revolutionizing supply chain, agriculture, and life sciences- Why data infrastructure is crucial for the success of AI models- The current state of women in tech Episode Timeline:1:30  Amanda's dogs3:15  How does Amanda keep up with all the changes in AI?4:30  Recent developments in AI that have impressed Amanda5:30  What's the hardest thing for marketers to explain to the public about AI?7:15  Is there enough data infrastructure to support AI growth?10:15 DDN's commitment to its customers12:14 AI's impact on various industries13:15 Autonomous cars17:00 Online safety issues caused by AI18:24 Challenges for women in technology This episode’s guest:• Amanda Lee on LinkedIn • DDN's website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways:- How PR helps lawyers build their reputation and attract clients- The importance of media training- Susan's transition from a litigator to a PR expertEpisode Timeline:1:00     Susan's transition from litigator to PR Expert4:00    The benefits of PR for Lawyers5:30    How lawyers can raise their profiles through PR7:15    The dos and don'ts of media appearances10:40  The impact of AI on law and PR14:30  Why Google doesn't like AI writing16:40  The pain of radio disclaimers17:45  How are lawyers using social media to raise their profiles?20:20  Tod's favorite legal radio ad21:20  Susan's Role in Law Firm Media Professionals23:40  Susan's thought leadership philosophyThis episode’s guest:• Susan Peters on LinkedIn• Greybridgepr's website• Email: Susan@Greybridgepr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30    An overview of Healthee2:00     Navigating healthcare with AI Solutions5:40    Personalization in health benefits9:24    The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00  Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode’s guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.Key Takeaways:- How Spacely simplifies the process of buying print ads- Why print advertising is still a significant player in marketing- How to break into voice over actingEpisode Timeline:1:30 Automation is great for relationships2:45 How Spacely makes automation easy3:45 What's the Spacely process like?9:00 What are the best parts of a magazine to have your ad appear?10:30 Why should brands choose print media over other types of advertising?11:45 Magazines feel like a luxury item in 202513:00 Reading physical media is better for recall14:00 The resurgence of out-of-home advertising16:00 Spacely success stories19:00 How did Beth break into voice acting?22:10 How do people find voice actors?This episode’s guest:• Beth Mach on LinkedIn• Beth Mach's website• Spacely.Media