PR 360

2/24/2021

Speeding up the Future in 5G with Howard Waterman

Ep. 58
In This Episode…We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like?Show Notes·[01:28] Are you a coffee or tea drinker?·[01:32] What are your favorite teas?·[02:04] What kinds of benefits should we expect from 5G?·[03:40] What is the best education tool for understanding 5G? ·[04:23] How different will the working environment be since everyone is working from home?·[05:42] Are we going to see a pivot for wireless and internet service providers, providing better speeds for home internet users?·[07:09] What has changed hiring a PR pro during the pandemic·[08:14] Should PR pro looking to expand their skillset into audio and video production?·[09:20] What is a “drive-by,” and how can people do that in the working from the home environment?·[10:31] Can people do something to facilitate a new kind of “drive-by?”·[11:20] What are the three keywords for coaching executives for media interviews?·[13:31] Are we going to see PR pros control the message?·[14:38] Will VR play a role in media and interviews or are we going to go back to what was normal?·[16:56] Will 5G help with video conferencing making them better with more speed and bandwidth?·[17:53] What are the key trends in wireless we should know in 2021?·[18:57] If you could create 6G what speed would it be and what features would it have? ·[19:53] Final thoughts People and Companies, We Mentioned in the Show·Howard Waterman was our guest today.Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
2/17/2021

The Future of Awards Shows with Best in Biz Awards Show Founder Julia Zamorska

Ep. 57
In This Episode…We talk with Best in Biz Awards Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them.Show Notes·[02:02] Are you a coffee or tea drinker? ·[02:28] What have you learned from 2020 that you use in 2021 about award shows?·[03:53] How has pivoted to more announcing your awards been for your award show? ·[05:54] What has been the best ROI when it comes to content? ·[07:13] Have you looked into using VR for your award show?·[08:27] Have you considered using podcasts to give extra content for your award show?·[09:30] Did you ever consider using MS Teams or doing virtual award shows?·[11:40] Do you think the pricing for virtual and in-person events should be different?·]13:05] How do you think awards will look in 2021 and beyond?·[14:12] How have awards shows changed and have they changed for the better?·[16:12] What do you think the content will look like for awards shows?·[17:58] If you won an award, what would be your acceptance speech? ·[20:16] Final thoughtsPeople and Companies, We Mentioned in the Show·Julia Zamorska was our guest today. Learn more about Best in Biz Awards.Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
2/3/2021

Robocalls and Celebrating Our First Anniversary with iconectiv’s Sharon Oddy

Ep. 55
In This Episode…We celebrate our first anniversary. We also bring back our first guest, Sharon Oddy to discuss an update on what’s been going on and how the fight to stop illegal robocalls is going.Show Notes·[00:57] Are you a coffee or tea drinker?·[01:13] Can you give a brief description of what your company is all about? ·[01:51] Can you help our listeners understand the difference between good and bad robocalls? ·[03:11] Have the illegal robocalls gotten worse in 2020? ·[04:46] Did we see a rise in COVID-19 robocalls?·[07:16] How can companies in the medical field help combat those illegal robocalls?·[09:10] How have the mobile carriers tried to combat bad robocalls?·[11:20] Will there be any impact when 5G is largely rollout out?·[12:09] What are we going to be seeing from iconnectiv when it comes to combating illegal robocalls?·[14:27] RCS is more for Android?·[15:12] What are some tips to make the right or legal robocalls?·[16:40] Do you think businesses should try and get employee's work phones?·[18:49] What does the future of combating and creating robocalls look like?·[20:22] Fun question: If you could create any legal robocall what would it be? ·[00:00] Final thoughtsPeople and Companies, We Mentioned in the Show·Sharon Oddy was our guest today. Learn more about iconectiv.Episode Length: 22:54Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/26/2021

Understanding Good CyberSercuirty with SecureAnchor’s Dr. Eric Cole

Ep. 54
In This Episode…We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies.Show Notes·[00:41] Are you a coffee or tea drinker?·[01:04] Can you give a brief description of who you are? ·[02:00] Do you use the bug bounty system? ·[03:37] How can businesses adopt cybersecurity with working online? ·[07:52] What are the PR pro's role when it comes to cybersecurity?·[12:07] What do PR pros miss or do not understand when it comes to cybersecurity?·[18:13] What should the crisis plan have when it comes to hacking?·[22:06] How should PR pro handle the B2B crisis aspect?·[24:13] Are we going to see bigger or more high profile hacking in the next 5 years?·[26:10] What is the next frontier for cybersecurity?·[29:16] How can PR pros help their employees understand good cybersecurity when working from home?·[32:44] If you could create a perfect cybersecurity software what features would it have?·[34:54] Final thoughtsPeople and Companies, We Mentioned in the Show·Dr. Eric Cole was our guest today. Learn more about secure anchor.Episode Length: 35:44Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/20/2021

Make Stellar Virtual Events with GoodGirlPR’s Nickie E. Robinson

Ep. 53
In This Episode…We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events.Show Notes·[01:12] Are you a coffee or tea drinker? ·[01:18] Do you have a favorite type of coffee?·[01:39] What do you think is going to be the signficant changes in the event planning industry?·[02:42] How can people create successful virtual events? ·[03:49] For virtual events, do you think companies should use MS teams and LinkedIn to help make a successful event?·[05:57] Infotainment should be part of the event planners virtual event?·[06:12] How can PR pros plan a virtual event?·[09:40] What do you think of adding live streaming to you event?·[10:42] What do you think about virtual reality added to events?·[11:43] Networking is part of events, how can you make an effective networking segment in your virtual events?·[13:27] How can PR pros and event planners come up with competitive pricing that people want to pay for your events?·[15:24] Can you use podcast as additional content for events?·[16:43] Are there any tools you’ve used in monitoring your events?·[18:32] If you could create any virtual event for yourself what would it be?·[19:42] Final thoughtsPeople and Companies, We Mentioned in the Show·Nickie E. Robinson was our guest today. Learn more about GoodGirlPR.Episode Length: 20:29Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/13/2021

Crafting the Right Message on Social Media with Global Results Communication’s Justin Petruccelli

Ep. 52
In This Episode…This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:10] What’s your favorite creamer?·[01:22] What does make compelling content in 2020?·[06:08] How should brands figure out when to say something and when not to say something? ·[10:02] How can brands write to their audience without upsetting most of them?·[12:28] Should PR pros learn how to audio and video edit?·[18:54] Technology made it easier for podcast to become popular·[20:21] Where do you think content is going to evlove for brands in the next 5 years?·[27:03] Do you think the written word will become popular again on social media?·[28:58] Do you think we are hitting that content overload?·[34:08] How will increased scrunity on social networks effect brand?·[41:43] If you had a budget that was limitless how would you spend it on content? ·[42:28] Final Thoughts People and Companies, We Mentioned in the Show·Justin Petruccelli was our guest today. Learn more about Global Results Communication.Episode Length: 43:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
1/6/2021

Getting the Most Out of LinkedIn with John C. Morley

Ep. 51
In This Episode…We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!Show Notes·[00:45] Are you a coffee or tea drinker?·[03:16] Do you think a lot of these social media companies are losing their uniqueness? ·[04:34] Do you think people are using LinkedIn to its full advantage? ·[06:23] Pet peeves on LinkedIn ·[07:33] LinkedIn emoji tip·[10:38] Podcast Promoters annoy Brett·[12:03] How do brands create their own stories on LinkedIn·[19:52] How Brett figures out who is going to hard sell him on LinkedIn·[22:14] How can businesses thrive on LinkedIn·[26:04] LinkedIn is about bringing value·[30:08] Do you think LinkedIn has a better opportunity of creating more professional virtual events?·[31:49] If you could create one killer feature for LinkedIn what would it be? ·[33:37] Final ThoughtsPeople and Companies, We Mentioned in the Show·John C Morley was our guest today.Episode Length: 35:08Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
12/29/2020

Creating a Memorable Virtual Event with Carla Fitzgerald

Ep. 50
In This Episode…We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.Show Notes·[00:57 ] Are you a coffee or tea drinker? ·[01:35] What are some of the biggest hurdles in the B2B tech sector for PR pros?·[05:03] Do you think VR should become part of the virtual events? ·[06:57] How can PR pros and event planners make virtual events better in 2021? ·[10:19] What are some ways PR pros could use the content for events?·[12:24] Could PR pros use a “choose your own adventure” with events using MS Teams, Discord, and Slack?·[14:31] What do you think needs to change for PR pros when messaging products?·[19:02} Are B2B tech companies facing material shortages and how can they message their customers about these shortages?·[22:22] How would you help the business when shortages happen?·[24:50] What trends are you seeing in the B2B tech sector?·[26:35] What advice do you have for those PR pros that want to be C-level executives?·[30:00] If you could create a virtual event how would you create it?·[32:08] Final ThoughtsPeople and Companies, We Mentioned in the Show·Carla Fitzgerald was our guest today. Learn more about Carla Fitzgerald.Episode Length: 33:00Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!