PR 360

7/6/2022

Becoming a More Engaging Writer with Sean Lawless

Ep. 128
In This Episode…In this week’s PR 360, we talk with Sean Lawless, Content Specialist at Global Results Communications. A little about Sean:Sean Lawless is a creative content specialist at Global Results Communications (GRC), responsible for conveying succinct client messaging across all channels, with a focus on writing impactful press releases, engaging blog posts, concise web copy and contributed bylines. A self-motivated leader with an extremely high capacity for retaining information, he is disciplined and always eager to tackle new challenges for clients. Before GRC, Sean was a technical writer at Conectrix, where he established the company’s online presence while developing case studies and managing campaigns. He then served as a creative writer (aka, the wearer of many hats) at TaxRise, where he took on a wide range of projects—from email campaigns and direct mail to restructuring its website and crafting advertising copy. Sean graduated from Kansas State University with a bachelor’s degree in English and creative writingShow Notes·[01:05] Are you a coffee or tea drinker?·[01:57] Similar to ginger tea?·[02:22] Can you summarize your expertise?·[04:04] Why writing?·[05:30] Is it because you practice writing?·[06:04] How do you create good content?·[09:02] Is short-form content popular because of short attention spans?·[10:36] How can content specialists create interesting content and keep their clients engaged?·[13:26] Pallet cleanse your writing?·[14:47] How often do you experience writer’s block?·[16:22] How can PR pros improve their writing?·[19:38] Similarities between editing your writing and podcast·[20:26] What is content going to look like in 2023?·[22:08] The press release effect on content?·[23:26] Fun question: What was your favorite children’s book as a kid?·[26:05] Final thoughtsPeople and Companies, We Mentioned in the Show·Sean Lawless was our guest today.Episode Length: 27:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!·If you want to get involved, leave us a comment!·Follow us on Facebook, Twitter, Instagram, and LinkedIn!
6/29/2022

Thriving in the Real Estate Industry While Relocating with Nicole M. Christopherson

Ep. 127
In This Episode…In this week’s PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estate, COVID, relocation, high-interest rates, content, and more! A little about Nicole:Nicole M. Christopherson is a highly respected and sought-after real estate expert who has been helping couples, families and individuals buy and sell distinctive homes since 2003. While a Southern California native, Nicole recently relocated to Austin, TX, from Newport Beach, CA, expanding her business and services across state lines. From foremost coastal and foothill properties in Orange County to the beautiful Texas Hill Country, she is renowned for her in-depth real estate knowledge, including demographics, market trends and timing, property sales, management and leasing.Show Notes·[01:28] Are you a coffee or tea drinker?·[01:52] Can you summarize your expertise?·[03:02] How has COVID changed the real estate industry?·[03:51] Have real estate agents used 3D touring more?·[04:50] How have high inflation and interest rates affected the real estate industry?·[07:11] What are some highlights and challenges you face relocating?·[08:57] How did you navigate the pandemic while expanding your business?·[11:10] Is it different getting clients in Austin than in SoCal?·[13:15] Is there any major difference between Austin and SoCal?·[14:27] How are you utilizing social media?·[16:01] Being more authentic?·[16:49] Is there a social media platform that is better for real estate agents?·[17:45] What content works best for real estate agents?·[18:35] Are you breaking it down between short and long-form videos?·[19:40] Short attention spans.·[19:53] Fun question: What was your favorite room in your house?·[20:48] Final thoughtsPeople and Companies, We Mentioned in the Show·Nicole Christopherson was our guest today.Episode Length: 22:09Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!
6/22/2022

How to Create Avid Enthusiasm on Social Media for Your Brand with Dan Quitério

Ep. 126
In This Episode…In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more! A little about Dan:Dan Quitério’s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he’s represented include NBCUniversal (USA Network, Bravo, E!), PBS, and Lionsgate. He’s currently the Senior Director, Social Strategy for Paramount+ in international markets. Dan holds a Master of Arts degree in Advertising from The University of Texas at Austin and currently lives in Brooklyn, NY.Show Notes·[01:06] Are you a coffee or tea drinker?·[01:28] Do you like drip coffee or espresso?·[02:05] Can you summarize your expertise?·[03:47] What is the current state of social media?·[03:31] What are some ways for PR pros to create stories?·[05:20] What have you learned from creating avid fans from Psych and Burn Notice?·[08:03] How would someone new go into catch up with everything?·[09:27] How can PR pros create that enthusiasm for their brand?·[12:10] Should PR pros create a social voice within their brand guidelines?·[13:46] Any other tips to create engagement?·[16:01] What should PR pros focus on when creating content in 2022?·[18:22] Look at videos from fans to get ideas?·[19:01] How do you fit social audio into the content strategy?·[22:20] What is next for social media?·[24:22] Fun question: What social network do you love to use personally?·[25:47] Final thoughtsPeople and Companies, We Mentioned in the Show·Dan Quitério was our guest today.Episode Length: 27:44Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!
6/15/2022

The Art of Creating Stories and Turning Fans into Advocates with Martha Garcia

Ep. 125
In This Episode…In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more! A little about Martha:Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA.Show Notes·[01:16] Are you a coffee or tea drinker?·[01:28] Any favorite coffee brands?·[01:48] Can you summarize your expertise?·[02:36] What makes a good story for PR/Marketing?·[03:31] What are some ways for PR pros to create stories?·[04:40] Take you out of the story?·[05:06] What is some advice for creating stories?·[06:33] Should PR pros learn how to tell stories in different mediums?·[07:53] Is it better to network with different departments to try to push yourself?·[08:59] How should PR pros attach analytics to their storytelling?·[10:19] What is the “map?”·[11:25] We need real-time analytics for PR pros?·[11:42] How do you turn a customer from a fan into an advocate?·[14:18] PR pros are creating characters out of their brand?·[14:34] Is this generational?·[15:47] Fun question: What is your favorite dog breed?·[16:27] Final thoughtsPeople and Companies, We Mentioned in the Show·Martha Garcia was our guest today.Episode Length: 17:42Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!
6/8/2022

How to Gamify Your PR Strategy with Nicole Lazzaro

Ep. 124
In This Episode…In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more! A little about Nicole:Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to measure player reactions. She puts her expertise to work designing award-winning XR interfaces for enterprises as well as games at her company XEODesign Inc. Her emotion model The 4 Keys to Fun is baked into the AI for The Sims, inspired IBM emotion analytics, and laid the foundation for gamification. Her clients include Meta, Ubisoft, EA on platforms and games including Myst, Horizon Worlds, Star Wars, and The Matrix.Show Notes·[01:01] Are you a coffee or tea drinker?·[01:14] Any favorite tea brands?·[01:32] Can you summarize your expertise?·[02:29] Can PR pros use the four keys of fun to create better strategies?·[03:54] Making it fun to get people’s attention?·[05:32] How has gamification changed since you help create it?·[07:34] What should devs and PR pros understand about the mobile space?·[11:14] How do we get better ad targeting?·[13:31] How can PR pros get more attention to their mobile games?·[17:52] How can PR pros avoid deceptive ads?·[24:11] Is the mobile space maturing because of AAA publishers getting into the space?·[29:27] Fun question: What mobile game would you like to make right now?·[31:18] Final thoughtsPeople and Companies, We Mentioned in the Show·Nicole Lazzaro was our guest today.Episode Length: 34:33Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!
6/1/2022

Creating Compelling Video Content and Finding the Right Influencers with Fama Ndiaye

Ep. 123
In This Episode…In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more! A little about Fama:Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated to the rising Korean wave), she is widely known for co-founding KbeautyFest Live. Fama is setting a new standard for Korean beauty brands on how to communicate with consumers in this digital era.Show Notes·[01:11] Are you a coffee or tea drinker?·[01:46] Can you summarize your expertise?·[02:26] What are some things PR pros need to know about video marketing?·[04:00] Are there ways for PR pros to generate user content?·[05:01] Is it more important for brands to create video content?·[06:27] How should PR pros create strategies around short-form and long-form video content?·[07:31] How do you create interesting content people want to watch?·[09:34] Are we going to be seeing more employee influencers??·[10:48] Are there any tips to pitch influencers?·[12:22] Will web3 impact influencer marketing?·[13:40] Will there be physical and virtual influencers in the future?·[14:21] Will virtual influencers be region-specific?·[15:21] Should PR pros focus on the community aspect?·[16:31] Will there be new analytics for virtual influencers?·[17:16] How should the brand go about implementing NFTs?·[18:30] Fun question: What did you want to be when you grow up?·[19:14] Final thoughtsPeople and Companies, We Mentioned in the Show·Fama Ndiaye was our guest today.Episode Length: 21:12Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!
5/25/2022

Discussing the Important Topics in Advertising with Rosemarie Sanchez

Ep. 122
In This Episode…In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined. Here's a little about Rosemarie:Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti, showcasing the effectiveness of marketing efforts. Her work is inclusive of General Market, Multicultural, and Global initiatives. Rosemarie is also a part-time lecturer at CSU Dominguez Hills, where she teaches Advertising Media Analysis and Advertising Strategy & Writing.Show Notes·[01:15] Are you a coffee or tea drinker?·[01:30] Any favorite coffee brands?·[01:47] Can you summarize your expertise?·[03:38] What has changed in advertising?·[06:31] What should PR pros know about advertising?·[09:39] Should PR pros start spending some ad money on Web3?·[12:38] Is it about diversifying your ad spend?·[17:04] Should advertising and PR be combined?·[19:01] Are there any standards PR pros should be aware of?·[21:40] What is the future of ads?·[24:09] Fun question: If you could create an ad for your life, what would the message be?·[25:35] Final thoughtsPeople and Companies, We Mentioned in the Show·Rosemarie Sanchez was our guest today.Episode Length: 26:49Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!
5/18/2022

Finding the Right Solutions for Small Businesses with Joe Martin

Ep. 121
In This Episode…On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face? A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.Show Notes·[01:09] Are you a coffee or tea drinker?·[01:26] What abnormal teas do you like?·[01:45] Can you summarize your expertise?·[02:56] What has been the biggest surprise for PR and small businesses?·[04:10] Are we seeing Press Releases going more digital?·[05:07] What are some skills PR pros need to succeed?·[06:26] Fewer brand awareness campaigns?·[07:36] awareness plus some type of trackable data?·[07:46] What are some pain points you are seeing from small businesses?·[10:12] How do you meet small business needs?·[12:06] How do PR pros find the right solutions?·[14:35] Collaboration is key?·[15:12] How do PR pros build the right stacks?·[15:18] What is the future of influencer marketing?·[16:39] Any advice for PR pros for networking?·[17:19] What is the future of small businesses?·[19:00] Any advice for people to get reviews?·[21:40] What new tech are you excited to see for small businesses?·[22:53] Fun question: What is one thing people do not know about you?·[23:43] Final thoughtsPeople and Companies, We Mentioned in the Show·Joe Martin was our guest today.Episode Length: 24:43Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks so much for tuning in. Join us again next week for another episode!
5/11/2022

Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez

Ep. 120
In This Episode…On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing.We talk about influencer marketing, organic reach, paid reach, social audio, and more!Show Notes·[01:09] Are you a coffee or tea drinker?·[01:20] Any favorite coffee or tea brands?·[01:43] Can you summarize your expertise?·[02:16] What should PR pros know about organic reach in 2022?·[02:58] Are there any tips or advice for using organic reach with paid reach?·[03:46] When talking about collaboration is that with influencers or your team?·[04:58] How do you not keep yourself from being siloed?·[06:28] Can working with influencers help your organic and paid reach?·[07:11] Could you use employee influencers for organic reach?·[08:31] What has changed in influencer marketing?·[11:20] How do you find the right influencer?·[12:43] How do you start the collaboration process?·[14:12] How do you define a good influencer campaign?·[15:18] What is the future of influencer marketing?·[16:18] Is social audio going to be apart of organic reach?·[18:07] Would this be based on your industry, too?·[19:43] Fun question: If you were not a PR pro, what profession would you be in instead?·[20:04] Favorite thing to bake?·[20:46] Final thoughtsPeople and Companies, We Mentioned in the Show·Kaitlin Rodriguez was our guest today.Episode Length: 21:58Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!