PR 360

Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.Key Takeaways:- How to tell your business's story on social media.- The importance curiosity has played in Shawn's success.- How to be fearless and "lean into your crazy."- How Shawn is putting So Cal BBQ on the map.Episode Timeline:1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.2:30 What differentiates Cali BBQ from other regional BBQ?4:20 What does Cali BBQ taste like?6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?8:20 “Be the show, not the commercial.”9:10 How to lean into your crazy.10:45 The power of specifics in marketing your brand.11:55 The importance that curiosity plays in Shawn's life.16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.20:00 Shawn's philosophy for creating happy employees.23:00 How does Shawn choose the stories he tells about his business?This episode’s guest:•             Shawn P. Walchef•             Follow him on all socials @shawnpwalchefSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.Key Takeaways:- Aggressive government action has reduced the number of robo calls.- How iconectiv is working to stop fraud- Scammers are switching from phone calls to texts.- How you can avoid being the victim of fraudEpisode Timeline2:00 What does the future look like for robo calls?3:20 Spam calls have dropped recently.4:00 Spammers are switching from robo calls to texts.5:45 Use your instincts to detect potential fraud.6:30 Tod admits he was scammed.9:50 It's human nature to be the victim of scams.10:00 Is customer service improving after the pandemic?11:30 Even Gen Z likes to talk with customer service on the phone.14:30 The cost of customer service to business15:30 How is iconectiv stopping fraud?19:00 The "maybe" option on caller ID20:20 The most compelling stories being told in the comms industry23:00 Tod's go-to copy writing adviceThis episode’s guest:•             Sharon Oddy•             Follow Sharon on Twitter @SharonOddySubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Annie Scranton is an expert in thought leadership and the owner of Pace PR, which represents a diverse roster of clients, including Hint Water, Fast Company, Albert, and ConsenSys. Before forming Pace PR, Annie worked for nearly a decade as a television producer, booking for major networks such as CNN, Fox News, CNBC, and MSNBC. Here, she shares how people in any industry can become thought leaders and gives some valuable tips on how to help make it happen.Key Takeaways:- Thought leadership 101.- People in all fields can become thought leaders.- How to get started practicing thought leadership.- Getting discovered as a thought leader.Episode Timeline1:30 What is thought leadership?2:30 How can businesses benefit from thought leadership?4:30 How can business owners "widen the net" and become thought leaders in tangentially related fields?7:00 Why thought leadership can be a big win in almost any field.7:30 Essential tips for growing in thought leadership.8:00 Why LinkedIn is a great place to practice thought leadership.10:30 Turning LinkedIn posts into opportunities to get third-party endorsements.11:35 When do attempts at thought leadership fail?14:00 Should brands align themselves with politics?16:00 Does "fake it 'til you make it" work in thought leadership?17:30 How do producers find thought leaders?19:15 How can thought leaders get discovered?21:00 How has her experience as a journalist become a "superpower" as a PR person?23:00 What's Pace PR looking forward to in 2023? This episode’s guest:•     Annie Scranton•     Find Pace PR online at PacePublicRelations.com. Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! •     Join the conversation by leaving a comment!•     Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Camille Elizabeth Bergin is an aerospace engineer and science communicator known as @TheGalacticGal on social media, where she has earned over half a million followers. Here, we discuss how Bergin is working to make STEM education more inclusive by breaking down barriers to entry and encouraging young people to pursue their passions. Key Takeaways:- You don’t have to be a rocket scientist to have a career in STEM.- How to talk to kids about STEM.- Why space is vital to life on Earth.- How to increase STEM participation.Episode Timeline2:30 What are the biggest barriers preventing young people from getting into stem?4:30 You don’t have to be a genius to work in STEM.6:40 What inspired Camille to get into STEM?9:30 How are creativity and STEM interconnected?11:30 Camille's biggest "a-ha!" moments.14:00 How can we increase STEM participation?15:40 How do diverse voices make projects better?17:30 Camille's dos and don'ts for social media.20:30 How important is communication in STEM fields?22:15 Why space is important for life on Earth.25:10 What are gas stations in space?This episode’s guest:•            Camille Elizabeth Bergin•            Follow her on all socials @TheGalacticGalSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort. Key Takeaways:- How to focus on the fundamentals in the rapidly changing Web 3.0 world.- The practical benefits of blockchain technology.- The positive developments in the blockchain world.- How Press Jockey streamlines the press request process.Episode Timeline1:34 Cutting through the hype of Web 3.0.3:40 How PR can bridge the gap between the mainstream and Web 3.0.6:17 What are some good things happening in blockchain tech that will appeal to the mainstream?8:34 What doesn't the public know about blockchain technology?13:00 Did inexperienced investors damage the crypto market?14:30 What is Press Jockey?21:30 How is Press Jockey working with journalists to make more connections?24:00 How to get started with Press Jockey for free.This episode’s guest:•            Cahill Camden is the CEO of Digital Vision Media Group•            Sign up at PressJockey.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!

Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.Key Takeaways:- How to build a monster brand by discovering what you're against. - How to overcome the struggles of building a personal brand.- How to stand out by becoming a monster.- Why there’s nothing wrong with having a niche. Episode Timeline1:48 What is a Monster brand?4:45 If everyone is zigging, zag.6:30 How to create an authentic brand. 9:00 What type of monsters is Sana creating?11:00 How to create a category.14:00 Sana monsterizes Tod's hypothetical cooking podcast.18:20 The anti-niche movement.21:00 What are the struggles people have building a personal brand?24:00 What is Sana looking forward to in 2023?This episode’s guest:•            Sana A. Ahmed•            Learn more at SanaAAhmed.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter. Key Takeaways:- Why is Orange County overlooked in the conversation about the Greater LA area?- Should media organizations use the term Latinx when addressing the Latino community?- How can media companies improve how they speak to Latinos?- Why a story is still the most important thing a media outlet can have.Episode Timeline1:34 Why is Orange County overlooked in the conversation about the Greater Los Angeles area?3:30 How would Gustavo create a PR campaign for Orange County?5:48 Are the Los Angeles Angels moving out of Orange County?7:33 Should people in comms use the term Latinx? 13:15 Why humans have a hard time with nuance.13:45 What do marketers get wrong when addressing the Latino community?16:30 Why is Latino representation in media still so low?19:45 As a media personality, what are Gustavo's dos and don'ts on Twitter?24:20 How have industry-wide cutbacks hurt the journalism industry?27:00 Gustavo’s stories that follow him everywhere.This episode’s guest:•            Gustavo Arellano ·        Sign up for Gustavo’s newsletter at www.GustavoArellano.orgSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group. Key Takeaways:- The importance of networking.- How Rob’s love of professional wrestling has informed his career in branding.- The dos and don’ts of building a personal brand.- Rob reveals his latest endeavor, the Nexus Group.Episode Timeline1:40 Rob talks about the creation of ARCG on its tenth anniversary.3:25 Why professional wrestling is a giant promotion.3:55 How Hulk Hogan became successful.4:46 Wrestler Gene Snitsky changed Rob’s career trajectory.6:10 Getting people verified on Twitter.8:30 Wrestling is a tight-knit community. 10:20 What has Rob learned about personal branding from professional wrestlers?13:40 Why branding is more important than ever. 14:30 What are the first things one should know about building a personal brand?15:40 How Rob helped rapper Cooli Booli build a brand based on positivity.22:00 What inspired the Nexus Group?28:00 The importance of networking across different industries. 33:20 Tod shares his Andre the Giant story. This episode’s guest:•            Rob AureliusSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses. Key Takeaways:- How to change the public’s perception of cannabis in the face of historic misinformation.- How are states finding their footing as it pertains to cannabis regulations?- How to target potential cannabis consumers when the product has so many different uses.- How cannabis marketers can tell a better story about the product.Episode Timeline0:42 Lisa Buffo introduction.1:50 How is the CMA working to change the perceptions of cannabis?4:31 Does the CMA educate the public so that individual startups don’t have to?6:00 How do regulations limit the messaging surrounding cannabis?7:55 Which states are the strictest and which are the most lenient on cannabis marketers?10:45 How is marketing cannabis different from alcohol?13:50 Different use cases for cannabis.15:30 The push to make medical claims about cannabis.18:25 How are some businesses missing the point when it comes to marketing cannabis products?22:00 What will 2023 look like for cannabis marketers?24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?This episode’s guest:•            Lisa Buffo founder and CEO of the Cannabis Marketing AssociationSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!