PR 360

7/8/2020

What does the post pandemic strategy look like from Stantec Danny Craig APR

Ep. 25
In This Episode…This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!Show Notes●[00:50] Are you a coffee or tea drinker? ●[01:33] What has been some of your greatest accomplishments as a PR pro? ●[05:33] What are some of the problems/roadblocks you see in the PR industry?●[10:54] What are the current trends you in the PR industry? ●[17:11] Do you think having employee influceners help?●[18:23] Do you think PR pros should starting learning about video production?●[23:28] How much more and PR pros relying on content creation?●[26:35] Do you think PR strategies will only focus on digital content in the future?●[28:12] How should PR pros approach crisis comm?●[33:42] What are some good resources to help PR pros write a crisis plan?●[37:22} What do you think the communication strategy should look like for the post pandemic?●[41:32] What does the future look like for the PR industry?●[44:20] Final thoughts? People and Companies, We Mentioned in the Show●Danny Craig APR was our guest today. Learn more about StantecEpisode Length: 46:50Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/1/2020

Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke

Ep. 24
In This Episode…This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy! Show Notes●[00:58] Are you a coffee or tea drinker? ●[01:28] What was one of your most memorable news stories? ●[03:05] What led you to switch from being a reporter to a PR pro?●[03:52] How has being a reporter given you an advantage of being a PR pro? ●[04:52] Were there any disadvantages to being a reporter?●[05:31] How did you overcome those disadvantages?●[06:21] What was more difficult, investigating stories or answering questions from reporters?●[09:54] What do you think PR pros do wrong when talking to reporters?●[12:28] Do you think the future of media relations will be talking directly to your constituents through live streaming?●[13:33] PR pros are becoming more of the gatekeepers?●[14:21] Should future PR pros become video editors and audio editors?●[15:45] The news agencies need their PR firm?●[17:00] How do you think PR will change due to recent events?●[18:41] Is being authentic and having the right content the future of PR?●[20:09] Is it more difficult to get the right message out?●[22:21] Do you think there is a cadence for not overwhelming people?●[23:36] Has there been a bigger push to look at or update the crisis plan?●[26:43] You did a crisis plan on the fly?●[28:14] Do you think this pandemic will push the city and agencies for better collaboration?●[29:20] Do you think there will be the death of physical collateral?●[32:07] If you could the PR rep for anyone in history, who would it be? ●[32:58] Final Thoughts?People and Companies, We Mentioned in the Show●Jon Volzke was our guest today. Learn more about the City of Lake Forest.Episode Length: 34:14Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
6/23/2020

Discussing How the PR Field is Changing with Ron Culp

Ep. 23
In This Episode…This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives.We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more! Show Notes●[01:05] Are you a coffee or tea drinker? ●[02:56] How hard was it to make a transition from reporter to a PR pro?●[04:40] What was the secret behind your most successful campaign?●[07:07] Having a limited budget did that help train yourself to work with what you have? ●[08:24] How have universities kept up with the PR industry?●[09:40] Are there some weaknesses that universities and professors have when it comes to teaching the next generation of PR pros?●[10:40] Could using online learning be a tool to help students use live streaming professionally?●[14:37] What are some mistakes leaders make when creating the messaging strategy?●[18:28] What are some of the most important metrics that senior management should care about?●[19:41] Has podcasting and live streaming changed the way that PR pros communicate to their customers?●[20:36] Has recent events changed the way PR pros message to their customers?●[23:21] Could there be a bigger push for employee influencers?●[25:21] Has there been a negative aspect of doing online meetings and has it damaged relationships for PR pros?●[27:41] Is there a bigger need for crisis comm because of the recent events?●[29:03] What changes do you want to see in the PR industry?●[30:33] What advice do you have for students wanting to get into the PR field?●[31:31] Final thoughts? People, Games, and Companies, We Mentioned in the Show●Ron Culp was our guest today.Episode Length: 32:41Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
6/17/2020

Pivot and Planning for the Future of PR with Ragan Communications and PR Daily’s Editor Ted Kitterman

Ep. 22
In This Episode…This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you!Show Notes●[01:03] Are you a coffee or tea drinker? ●[01:25] What’s the bird’s eye view of the PR industry?●[03:12] Do you think we will see more live streaming and podcast from companies moving forward?●[03:44] Do you see PR pros becoming more digital content creators? ●[04:43] Do you think PR pros have had to brush up on their crisis comm plans?●[05:59] Do you have any tips for PR pros to maintain their relationships with the lockdown?●[07:28] Should PR pro pivot to message about the community?●[09:27] How should PR pro update their crisis plans, any tips?●[10:31] Do you think 2020 will make collateral all digital?●[11:39] How should PR pro message about post-COVID or reopening?●[13:58] Employee relations would be beneficial for PR pros?●[14:38] Do you think companies should have both internal and external podcasts and live streaming content?●[15:35] What do you think the future of PR looks like?●[17:28] Recent events have shown how important PR is for businesses?●[18:09] Final thoughts People, Games, and Companies, We Mentioned in the Show●Ted Kitterman was our guest today. Learn more about Ragan Communications and PR Daily.Episode Length: 19:02Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
6/10/2020

Discussing the Important Topics of Social Media with Susie Erjavec Parker

Ep. 21
In This Episode…We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more!Show Notes●[00:36] Are you a coffee or tea drinker?●[00:47] Do you have any favorite coffee brands?●[01:08] What is your favorite social network?●[02:14] Do you have any favorite social media tools you like to use?●[03:46] What do you think the state of social media is right now?●[04:51] Should we be following photographers and designers over Instagram models?●[05:38] Do you think social networks are going to be targeting more niches?●[07:04] What excites you about the future of social media?●[09:05] What you’re saying is focus on the content and people will come?●[11:19] What metrics should the marketing person focus on?●[11:58] What tools should PR use to build a community?●[13:43] Do you think for influencer marketing we are entering a new golden era?●[15:12] Do you think companies should invest more in employee influencers?●[16:35] How do you think influencer marketing should change?●[18:04] Influencers need to work on having a sales deck?●[18:25] What do you think brands miss when it comes to social media?●[19:50] What do you think the post-pandemic social media strategy should look like?●[20:53] What do you think the content is going to look like in 2020?●[22:31] What apps do you recommend for creating content quickly?●[23:05] How has consumer behavior changed in the last five years?●[24:55] Are there some tools for PR pros to follow trends easily?●[26:30] What is the future of PR?●[27:43] If you could build a social media tool, what would it be?●[28:39] Final thoughtsPeople, Games, and Companies, We Mentioned in the Show●Susie Erjavic Parker was our guest today.Episode Length: 29:41Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a like on our Facebook page!●Follow us on Twitter.Thanks for listening!
6/3/2020

Creating Compelling Presentations with Nils Swedlund

Ep. 20
In This Episode…Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you!Time Stamps●[01:01] Are you a coffee or tea drinker?●[01:32] What is your favorite presentation software?●[02:17] Do you have a go-to video editing software, too?●[02:55] Do you have any favorite social media tools?●[03:26] Is Twitter being used more in the B2B sector?●[04:41] How have presentations changed over the past 10 years?●[08:27] Would you recommend or use alternative presentation software?●[09:44] What is your philosophy in creating a compelling presentation?●[11:45] Seem like in everything in PR and marketing you’ve got to have a plan first?●[12:35] Do you have any presentation pet peeves?●[14:23] Seem like a lot of college presentation mistakes still happen?●[15:14] Do you think presentations will be reliant on motion graphics and videos in the future?●[16:44] What do you think the future of presentation will look like?●[18:52] Do you think the charisma of the speaker will be more important than the presentation itself?●[20:12] Do you think event presentation is important for the booth?●[21:43] Do you think live streaming will make its way into presentations?●[23:15] Do you think the convergence of digital media make presentations better, or a bigger headache?●[24:44] What other social networks will be used in presentations?●[26:05] Do you think LinkedIn will play a bigger with their added live streaming feature?●[27:20] Do you think AR and VR will be used in presentations?●[28:37] We’ll see VR presentation soon?●[28:45] What do you think marketers can learn from presentations in their overall messaging?●[30:40] Where do you think social media is headed in regards to events and presentations?●[31:58] What advice can you give people want to be stellar presenters?●[33:29] Final thoughts?People and Companies, We Mentioned in the Show●Nils Swedlund was our guest today.Episode Length: 34:51Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
5/27/2020

Deciphering the Benefits of Artificial Intelligence with Martin Waxman

Ep. 19
In This Episode…This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!Time Stamps●[01:10] Are you a coffee or tea drinker? ●[01:58] Can you give us a brief description of the different types of AI?●[06:51] Was machine learning before AI?●[10:09] What do you think is more beneficial for PR pros?●[14:42] What are some ways AI can help PR pros?●[16:33] Were chatbots the beginning of PR pros understanding how to implement them?●[18:54] How do you see AI being implemented in PR and marketing?●[20:36] How can AI help with influencer marketing? ●[22:32] What is data bias?●[24:58] Do you think the next generation of PR pros will need to be data scientists, too?●[27:00] Should universities add AI to their curriculums?●[29:18] If you could create a personality for an AI what would it be?●[30:25] Final thoughts? People and Companies, We Mentioned in the Show●Learn more about Martin Waxman Communications ●Martin Waxman was our guest today.Episode Length: 31:44Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
5/20/2020

Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman

Ep. 18
In This Episode…Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.Time Stamps●[01:06] Are you a Coffee or tea drinker?●[01:57] Tell our listeners a little about CommCore?●[02:35] Did you help manage the Tylenol crisis?●[04:32] What are the biggest pain points for PR pros in 2020?●[06:24] Have you seen the message pivoting from selling a product to community building?●[08:35] Do you think PR pros are getting reacquainted with their crisis plan?●[12:16] How does someone start to write a crisis plan?●[14:19] Is there some type of quick way to create a crisis plan in a crisis?●[16:12] Do you think have templates for the major social media platforms good for a crisis plan?●[17:47] Should you have multiple templates for the same crisis?●[18:30] Is live streaming and podcasting going to be part of the crisis plan?●[20:44] Live streaming becoming a bigger part of the PR messaging plan.●[21:30] How has 2020 brought crisis comm to the forefront?●[23:54] Do you think media training will now include live streaming?●[25:36] What are some common mistakes people make when talking to the media?●[29:09] Do you think this is the right time for non-profits, governments, pharma cos, and tech companies to step up their PR presence?●[30:59] Fun Question: Are there any odd ways you stop yourself from saying verbal crutches?●[33:21] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about CommCore●Andy Gilman was our guest today.Episode Length: 34:52Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
5/13/2020

Understanding Messaging and Telematics with Geotab’s Kelly Hall

Ep. 17
In This Episode…This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!Time Stamps●[01:03] Are you a coffee or tea drinker?●[01:35] What excites you about PR and Marketing?●[03:08] Can you tell us a little bit about the current company you work for?●[05:12] How do you message telematics to your customers?●[07:02] How to you use a buzzword like smart cities for cities to utilize telematics?●[08:41] What are your key KPIs?●[10:38] Is analytics getting smarter or more difficult to analyze?●[11:48] Do you think you’ll add a podcast to the content mix in 2020?●[12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020?●[13:56] What is one thing you wish you knew before starting your PR career?●[14:30] Do you think PR and marketing will become one?●[15:09] If you could create a marketing tool, what would you create?●[16:30] Final thoughts?People and Companies, We Mentioned in the Show●Learn more about Geotab●Kelly Hall was our guest today.Episode Length: 17:31Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!