PR 360

9/16/2020

How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek

Ep. 35
In This Episode…We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for. Show Notes●[01:00] Are you a coffee or tea drinker?●[01:10] Any favorite ones (coffee)?●[01:25] What are your most interesting stories in the cybersecurity industry?●[02:54] You mentioned “black hats,” are there different kinds of “hats?”●[03:51] Where do you PR pros fall short when it comes to crafting messaging around cybersecurity?●[05:46] Are there ways PR pros can build that trust?●[07:06] Has crafting better messaging around cybersecurity is the cause of high profile data breaches?●[08:20] How can PR pros make a compelling story without being boring?●[09:40] How can PR pros make compelling stories with influencers in the cybersecurity industry?●[10:27] Is it different working with hackers as influencers than any other industry?●[11:17] Do you have tips for PR pros to write a better crisis plan for cybersecurity?●[14:10] How can brands educate their customers better about how they are protecting their data?●[15:29] How can small e-commerce sites message to their customers on how they are protecting customer’s data?●[16:58] How do PR pros educate their employees about cybersecurity?●[18:26] For PR teams what are some best practices to better protect social media accounts?●[19:41] Who is your favorite tech inventor/hacker? ●[20:19] Final thoughts? People and Companies, We Mentioned in the Show●Lauren Koszarek was our guest today. Learn more about Zadara.Episode Length: 22:19Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/9/2020

Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

Ep. 34
In This Episode…We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well. Show Notes●[00:39] Are you a coffee or tea drinker?●[01:13] How has big data changed PR and marketing?●[03:58] Has there been better data for PR and marketing pros to using?●[05:47] Big data has become more complex since 2019?●[07:18] Has the pandemic made PR pros better at understanding big data?●[10:56] Has machine learning or AI helped with deciphering big data?●[13:25] Should new and veteran PR pros learn skills to better understand big data?●[14:42] PR pros should have a vision and niche themselves to understand big data?●[15:26] Making a compelling story about the data will help get the message across to bosses?●[16:09] How can PR pros craft a story or message to get customers going to the physical location?●[18:24] Is it also using Google My Business as well?●[20:03] Could new shopping trends as curbside pickup integrate with big data?●[20:56] Where is big data going to lead PR and marketing in the future?●[22:39] Will big data play a bigger role in helping PR pros craft better messages? ●[23:48] If you could create any tools for PR pros to understand big data better, how would you build it? People and Companies, We Mentioned in the Show●Casey Bush was our guest today. Learn more about Global Results Communications.Episode Length: 25:06Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/2/2020

Freelancing is the Future with Toptal’s Simon Sproule

Ep. 33
In This Episode…We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more! Show Notes●[00:40] Are you a coffee or tea drinker? ●[01:09] Can you explain Toptal to our audience?●[02:09] How do change people’s mindset about freelancing sites? ●[03:17] Is your key difference is getting the top talent and trials? ●[04:03] What is the best communication initiative that has worked for Toptal?●[06:02] Have you seen a big uptick in businesses searching for freelance remote workers?●[06:49] What outreach initiative has worked for Toptal?●[07:54] Do you think the freelancing industry has grown stronger since the pandemic?●[08:58] How have you seen the top freelance message themselves?●[09:58] Is it a good time for people to go into freelancing?●[11:04] What communications strategies do you use to communicate to shareholders?●[13:07] What do you think are some hurdles for freelancers?●[14:40] If you could freelance for anyone in history, who would it be? ●[15:13] Final thoughts People and Companies, We Mentioned in the Show●Simon was our guest today. Learn more about Toptal.Episode Length: 16:30Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/26/2020

The Changing Media Newsroom with Global Results Communications’ Anne Milo Shanahan

Ep. 32
In This Episode…We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists. Show Notes●[00:43] Are you a coffee or tea drinker? ●[02:08] What does the journalism industry look like in 2020?●[03:23] Could the shrinking newsroom be attributed to the public distrust towards journalists?●[06:36] Has independent journalists also helped with the shrinking of the newsroom? ●[08:00] What are some of the best practices for media outreach?●[11:06] What’s the best way of emailing journalists?●[12:20] Is it good practice to read journalist stories?●[13:13] Should you use email templates?●[14:22] What are some good tips for pitching to the media?●[15:24] Do you recommend tools on monitoring the media hits?●[16:14] How do you maximize the media exposure once you get the media hit?●[17:19] What are some extra steps to make the media hits count?●[19:17] How do you further cultivate that media relationship?●[21:26] Has media outreach expand to YouTubers, Podcasters, and Bloggers?●[22:33] How has it affect PR pros finding the small or more niche media outlets?●[24:12] Should PR pros become journalists?●[26:08] Do you think PR pros will be creating their newsrooms?●[27:42] What would be your dream client? ●[28:54] Final thoughts People and Companies, We Mentioned in the Show●Anne Milo Shanahan was our guest today. Learn more about Global Results Communications.Episode Length: 31:19Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/19/2020

The Changing of Lifestyle with Purple Orange Brand Communication’s Chris Dickey

Ep. 31
In This Episode…We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.Show Notes●[00:39] Are you a coffee or tea drinker?●[01:22] How did the lifestyle brands pivot their message this year?●[03:42] Did you pivot to the message more about staying healthy during the pandemic?●[06:42] Was the messaging more around the community?●[11:20] What were some of the biggest hurdles for you in 2020?●[14:15] Did you utilize various live streaming services?●[17:09] What are some of your goals for your clients reopening?●[18:23] How has the PR lifestyle agencies changed in 2020?●[19:02] Empathic marketing is going to be a new trend in 2020?●[20:33] Do you think more brands will use live streaming more?●[21:25] Do you think lifestyle brands will have a stronger message after recent events?●[22:37] Do you think 2020 will be a case study on how to be flexible as a PR pro?●[23:07] What is your hope for the PR industry in 2021?●[24:06] Final thoughtsPeople Companies, We Mentioned in the Show●Chris Dickey was our guest today. Learn more about Purple Orange Brand Communications.Episode Length: 25:20Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/12/2020

How Everything has Changed with Topgolf’s Kara Barry

Ep. 30
In This Episode…We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!Show Notes●[00:46] Are you a coffee or tea drinker?●[01:10] How has worked in pizza delivery and fast food brands helped you in your position today?●[02:09] Has external and internal communications been blurred over the years?●[02:02] Should PR pro write internal comms like external comms?●[03:02] How has company reputation changed in 2020?●[03:38] Are some practical ways PR pros can build or maintain that trust?●[05:15] Should companies start caring about shifts in society?●[06:45] How have recent events changed the golfing industry?●[08:19] During the pandemic how did you keep your brand in the customer’s mind?●[10:57] Did you see benefits to changing your messaging to be more educational?●[13:03] Were you surprised by the sudden uptick in downloads of your game?●[14:32] Did most of your communication strategy revolve around the game Topgolf created?●[17:18] Did you utilize other live streaming sites?●[19:57] How has the future of communications strategy changed in 2020?●[21:14] Fun question: If you could golf anywhere in the world, where would it be?●[21:56] Final thoughtsPeople and Companies, We Mentioned in the Show●Kara Barry was our guest today. Learn more about TopGolf.Episode Length: 23:17Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
8/5/2020

Keeping Positive While Talking to the Media with Throughline Group’s Brad Phillips

Ep. 29
In This Episode…We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview. Show Notes●[00:48] Are you a coffee or tea drinker? ●[01:38] What are some of the written and unwritten rules working with the media?●[04:27] How do you get clients prepared for the difficult mediums of media?●[07:15] Do you think in 2020 that preparing clients to go live on their stream? ●[08:38] Are there any ways of accurately avoiding tricks form reporters?●[11:44] How do you turn a negative question into a positive answer?●[14:08] How do you train someone to understand their verbal cues and make sure they convey a positive message?●[16:42] Most media training is about training the mind to be positive?●[18:32] How do you identify your target audience?●[21:01] How do you deliver a message that is impactful to your audience?●[22:38] How can you site data that is compelling when talking to the press?●[24:38] If you could media train anybody in history, who would you train? ●[26:34] Final thoughts People and Companies, We Mentioned in the Show●Brad Phillips was our guest today. Learn more about ThroughLine Group.Episode Length: 28:24Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/29/2020

Deciphering Cryptocurrency with lolli’s Aubrey Strobel

Ep. 28
In This Episode…We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic.Show Notes●[00:45] Are you a coffee or tea drinker? ●[03:01] Tell our listeners a little bit about lolli?●[03:57] Can you give a brief introduction to cryptocurrency?●[05:53] Would the technology be blockchain? ●[07:39] How has your messaging changed from 2019 to 2020?●[09:23] It seems like 2020 has helped bring awareness to your company?●[10:59] What were your most successful promos?●[12:27]Have you seen a better strategy in promoting lolli’s Facebook group?●[13:35] So Twitter’s way of sharing info quickly is why you have a high follower count?●[14:22] Do you have any tips for PR pros on how to do giveaways well?●[15:36] Did you see a big uptick in searches for lolli?●[17:15] What did you do to capitalize on the uptick on searches for lolli?●[19:00] What is your education strategy for lolli?●[21:02] You’re trying to hit the mainstream appeal that cryptocurrency has not achieved yet?●[22:57] Do you think cryptocurrency still has a messaging problem?●[24:19] How can the cryptocurrency community have a better messaging strategy?●[27:40] What have been the most successful ways of educating people?●[29:59] Twitter is the new elevator pitch or boiler point?●[32:31] If you could create a cryptocurrency, what would it be?●[33:20] Final thoughts People and Companies, We Mentioned in the Show●Aubrey Strobel was our guest today. Learn more about lolli.Episode Length: 34:17Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
7/22/2020

Progressing Your Brands Mission and Purpose with Dynamic Signal’s Robyn Hannah

Ep. 27
In This Episode…This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!Show Notes●[00:41] Are you a coffee or tea drinker?●[01:57] Why did you decide to be a PR pro?●[03:57] What is IABC?●[05:38] It’s similar to PRSA?●[06:07] Would you recommend our listeners dive deep in these organizations or get their feet wet first?●[08:20] Make sure your network is great?●[10:27] What has PR taught you about PR, messaging, and branding?●[17:46] How do you avoid being canceled by cancel culture?●[24:59] 2020 seems to have taught that a crisis plan was important and maybe a diversity plan, too?●[30:30] How is the content and messaging changing since recent events?●[37:05] How can companies and personalities avoid going overboard with diversity and inclusion?●[42:14] What are some tips for small businesses to get started with diversity and inclusion initiatives?●[48:48] Livestreaming seems to get more employees involved with initiatives set forth by companies?●[51:14] Is the Oxford comma the right way to use commas?●[53:24] Final thoughts?People and Companies, We Mentioned in the Show●Robyn Hannah was our guest today. Learn more about Dynamic Signal.Episode Length: 00:00Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!