PR 360

4/8/2020

Pivoting Your Strategy in an Uncertain Time with BizHack’s Dan Grech

Ep. 12
In This Episode…PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!Time Stamps●[00:49] Are you a coffee or tea drinker?●[01:16] Tell us a little about BizHack?●[03:57] Can you tell our listeners what you’ve learned about digital marketing and PR?●[04:56] What advice can you give businesses about digital marketing?●[06:07] What was your appeal to start two startups?●[07:21] Do you think PR pros should rewrite their crisis plan?●[10:51] How should PR pros use internal communication for those employees that want to work from home?●[12:31] How should companies like Slack tweak their messaging?●[18:04] How do you think storytelling will evolve for PR pros in 2020?●[19:29] Do you think podcasting will help elevate digital content in 2020?●[20:45] What are some blind spots that businesses do or don’t see in 2020?●[21:45] What should PR pros focus on when it comes to their strategy in 2020?●[24:30] How should universities adapt their curriculum to better serve PR pros?●[26:04] Do you think schools should still teach the traditional aspects of PR?●[26:58] What would be your ideal marketing dream team?●[27:33] Final ThoughtsPeople and Companies, We Mentioned in the Show●Learn more about BizHack●Dan Grech was our guest today.Episode Length: 27:25Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
4/1/2020

Personalizing Your Message with David Span

Ep. 11
In This Episode…This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!Time Stamps●[01:05] Q1: Coffee or Tea Drinker?●[01:43] Q2: What made you work as a PR Practitioner in the tech industry?●[04:00] Q3: Can you give us some insights working in the tech industry as a PR Practitioner?●[05:44] Q4: You’re always selling the idea to a person?●[05:56] Q5: What excites about PR/digital marketing in 2020?●[06:50] Q6: Where do you think SEM and ecommerce is going in 2020?●[08:00] Q7: More personalized messaging?●[08:15] Q8: Can you explain what alefedge is all about?●[10:55] Q9: Any new marketing/PR strategies you are trying to reach people?●[12:46] Q10: What content have you seen that works best for the audiences you are trying to reach?●[13:45] Q11: Does social media fit within your marketing/PR strategy?●[15:07] Q12: Are you utilizing videos and live streaming on LinkedIn●[15:53] Q13: Are you using or testing any new content?●[17:20] Q14: How does your technology protect user data?●[19:52] Q15: What advice do you have for people that want to work in the PR tech industry?●[20:50] Q16: Final ThoughtsPeople and Companies, We Mentioned in the Show●Learn more about alefedge.●David Span was our guest today.Episode Length: 22:57Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
3/25/2020

Putting the Social in Social Media with Neal Schaffer

Ep. 10
In This Episode…Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy!Time Stamps●[00:52] Are you a coffee or tea drinker?●[01:31] What’s your favorite social media right now?●[03:58] What do you think the state of social media is in right now?●[08:38] LinkedIn has a great organic reach, what do you think of LinkedIn’s organic reach?●[10:17] With COVID-19, do you think PR pro will have to find a way to pivot to only digital initiatives?●[12:26] What does influencer marketing look like in 2020?●[16:11] Talking about working in the gaming industry and influencers●[17:34] Talking about a new way of doing influencer marketing●[19:40] What are the best social media management tools out there?●[22:03] For those PR pros wanting to make graphics, do you think Canva is the best software for them?●[24:12] What do you expect to see from social media companies in 2020?●[27:23] Do you think social networks are going more niche?●[28:56] Do you think the legacy social media companies have hurt the industry from their previous missteps?●[32:17] What do you think are some common mistakes companies make when using social media?●[34:12] Most businesses are leery of new social networks●[36:41] What hurdles and challenges are PR pros going to face this year?●[38:14] Do you think colleges are equipped to keep up with the changes in digital marketing?●[41:59] Do you think live streaming will be the next “hype” content?●[44:14] Do you think businesses will look to create podcasts as another avenue for content?●[50:12] If you could create a social network, what would you create?●[51:27] Final thoughtsPeople and Companies, We Mentioned in the Show●Buy his book The Age of Influence – The Power of Influencers to Elevate Your Brand●Neal Schaffer was our guest today.Episode Length: 53:04Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
3/18/2020

Blazing a Trail, with Barry Matsumori

Ep. 9
In This Episode… Science, tech, and startups. They're within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration.Time Stamps●[01:26] Q1: Are you a coffee or tea drinker?●[01:55] Q2: What is a typical day for you?●[02:49] Q3: What led you to the roles how did it shape you?●[03:44] Q4: What led you to land in the science and space field?●[05:56] Q5: What insight can you give our listeners about startups?●[08:00] Q6: What are some of the risks working at a startup?●[10:27] Q7: What are some of the benefits at working at a startup?●[11:30] Q8: What is appealing to you for working at a startup?●[11:50] Q9: What marketing strategies made Qualcomm a dominant company in the mobile industry?●[12:45] Q10: What were the key value propositions for Qualcomm?●[14:14] Q11: How did your time at Qualcomm help you with SpaceX and Virgin Space?●[15:10] Q12: Explain to us what Bridgecomm and the tech?●[16:25] Q13: How does the tech of Bridgecomm help the telecom industry?●[17:58] Q14: Will Bridgecomm tech be a competitor for 5G or enhance it?●[18:57] Q15: Does that mean no more drop signals?●[19:22] Q16: What are you excited about in the tech and space field?●[20:47] Q17: Do you have any advice for people wanting to get into the startup, space, science, or tech fields?●[22:00] Q18: Final Thoughts?People and Companies, We Mentioned in the Show●Learn more about BridgeComm, Inc.●Barry Matisumor was our guest today.Episode Length: 23:35Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
3/11/2020

The Future is in 5G with Verizon's Kim Ancin

Ep. 8
In This Episode…5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!Time Stamps●[01:06] Q1: Are you a coffee or tea drinker?●[01:32] Q2: Are you an iPhone or Android user?●[01:50] Q3: What does your typical day look like for you?●[02:36] Q4: How do you communicate that Verizon has the best 5G?●[03:46] Q5: Is there any initiative to bring awareness about 5G to non-tech people?●[04:44] Q6: How do you get businesses and early adaptors on board with 5G?●[05:46] Q7: How does 5G help with the gaming industry?●[06:00] Q8: Which content do you use to get people excited for 5G?●[07:03] Q9: What is the most beneficial content driving awareness for 5G?●[08:55] Q10: What types of tools do you use to monitor your PR efforts?●[09:34] Q11: Is Verizon using influencers to get the word out on 5G?●[10:12] Q12: Does Verizon use different tiered influencers?●[11:29] Q13: Do you listen to podcasts and do you have a favorite one?●[11:54] Q14: What are the important skills and traits for people wanting to get into the PR tech industry?●[12:49] Q15: Do you have any advice for people wanting to get into this industry?●[14:00] Q16: What are you looking forward to in the tech/telecom industry?●[14:34] Q17: Final ThoughtsPeople and Companies, We Mentioned in the Show●Learn more about Verizon●Kim Ancin was our guest today.Episode Length: 15:20Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here [missing data8] and click “Save As” for a direct download.●Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
3/4/2020

How Data is Changing the PR Industry with Western Digital's Steve Shattuck

Ep. 7
In This Episode…This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!Time Stamps●[01:08] Q1: Are you a coffee or tea drinker?●[01:34] Q2: Give a brief description of what Western Digital is all about?●[02:54] Q3: How does your team navigate acquisitions from a communication perspective?●[05:45] Q4: How does SanDisk figure out the right products for their customers?●[06:45] Q5: How does Western Digital communicate and pivot with their audience?●[08:00] Q6: Do you think SanDisk will push more into the drone industry?●[08:50] Q7: How do you message that Western Digital is the leading company in the data industry?●[11:30] Q8: How do you focus your messaging on the core audience?●[13:30] Q9: How do you go about getting leads for B2B customers?●[15:25] Q10: What are the strengthens and weaknesses going from agency to in-house?●[16:48] Q11: Does Western Digital have different tier influencers?●[18:13] Q12: What platforms have you seen the most success for influencers marketing?●[19:02] Q13: What does the future of communication look like for Western Digital in 2020●[20:45] Q14: What are some strategies for content in 2020?●[22:03] Q15: What do you find the best social networks for customer excellence?●[23:18] Q16: What are the key strategies for Western Digital in 2020?●[25:03] Q17: Any favorite tools to decipher the data?●[25:50] Q18: Fun Question: Will SATA ever die?●[26:54] Q19: Fun Question: Will we see more articles that PC is “dying” again?●[27:42] Q20: What is some advice getting into the storage and communication industry?●[30:05] Q21: Final Thoughts?People and Companies, We Mentioned in the Show●Learn more about Western Digital●Steve Shattuck was our guest today.Episode Length: 31:01Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
2/26/2020

What to Do About Data with Identity Praxis’s Michael Becker

Ep. 6
In This Episode…In this episode of PR 360, we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!Time Stamps●[01:05] Q1: Are you a coffee or tea drinker?●[01:10] Q2: What is your favorite (coffee or tea)?●[01:22] Q3: Can you tell us a little about data science?●[02:26] Q4: How do PR Pro make those actionable insights and use data the best of their abilities?●[03:40] Q5: Are there any tips of tricks to understanding data and getting the great insights from it?●[05:00] Q6: Could the data help a PR Pros steer them in creating great content?●[06:55] Q7: What do you think the future of data science looks like in the next 5 years?●[09:31] Q8: What tools do PR Pros need to decipher the data?●[11:22] Q9: What companies are using the data well?●[12:24] Q10: How can PR Pros can be ethical about data collection?●[14:51] Q11: Do you think General Data Protection Regulations (GDPR) help PR Pros guide them to use data wisely?●[17:05] Q12: Do you think the big tech companies Google or Amazon have collected too much data?●[20:55] Q13: Do you think the speed of data collection speed up with 5G?●[21:37] Q14: Do for people interested in the data science field?●[23:00] Q15: Final Thoughts●[29:40] Word of the DayPeople and Companies, We Mentioned in the Show●Learn more about Identity Praxis●Michael Becker was our guest today.Episode Length: 30:02Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
2/12/2020

Once Upon a Brand Story with Jason Moriber Part One

Ep. 4
In This Episode…Storytelling is a word PR and marketing professionals hear often. Brett Deister talks with Jason Moriber, former Chief Storytelling Officer for Verizon and current Managing Director of MarkerBeacon. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!Time Stamps●[01:23] Q1: What do you prefer, coffee or tea?●[02:21] Q2: What are some of your favorite books?●[05:06] Q3: What is the difference between agencies telling a story and companies telling a story?●[07:04] Q4: Have we overused the phrase, “tell your story?”●[08:54] Q5: What type of personality traits or skills does it take to craft brand stories?●[15:35] Q6: What content is best suited for brands to tell their story?●[17:51] Q7: What are some of your favorite tools to monitor a story you created?People and Companies, We Mentioned in the Show●Jason Moriber was our guest today.Episode Length: 20:38Thanks so much for tuning in. Join us again next week for another episode!Download Options●Direct Download: Right-click here and click “Save As” for a direct download.●Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!