PR 360

11/18/2020

Putting Trust Back into Automated Voice, Text, and Chatbots with iconectiv’s Tara Condon

Ep. 44
In This Episode…We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more.Show Notes·[01:06] Are you a coffee or tea drinker? ·[01:14] What’s your favorite coffee? ·[02:29] Can you explain a little about iconectiv? ·[03:02] How do you gain trust in automated phone calls or text? ·[04:48] How can tech business and government rebuild the trust?·[06:40] How can the phone makers help?·[08:14] How can chatbots be misused?·[09:26] So, we should use verified tags?·[10:58] Are there ways to compromise chatbots?·[12:18] Should there be a tool to help people understand what URL shorteners are going to?·[13:30] What are some good ways PR pros can educate the customer?·[14:47] What does the future look like for voice, text, and chatbots?·[15:54] Is there any new tech on the way to help build or maintain trust?·[16:49] If you could create a tool to restore trust what would it be? ·[17:43] Final thoughts People and Companies, We Mentioned in the Show·Tara Condon was our guest today. Learn more about iconectiv.Episode Length: 19:05Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/11/2020

Keeping up with the changes in PR with Global Results Communication’s Managing Director Lora Wilson

Ep. 43
In This Episode…We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.Show Notes·[00:51] Are you a coffee or tea drinker? ·[01:47] What do you think is the current state of the PR industry? ·[03:29] What are the exciting parts of the PR industry? ·[05:19] So, PR is just being fast-paced and being “PR?” ·[05:33] What has been the most profound change in PR?·[07:40] Are there any ways to help PR pros keep ahead of all the changes?·[09:45] What are some of the biggest messaging hurdles for PR pros?·[12:46] Should PR pros being writing two different messages for physical locations?·[15:00] How has PR changed from 2020 from recent events? ·[17:25] Will there be a bigger emphasis on crisis comm?·[19:42] How can PR pros communicate to the businesses what is a crisis and what is an issue?·[22:00] How can PR pros navigate the societal changes in 2020?·[25:37] Should PR pros keep the majority of people happy because you can’t keep everyone happy?·[26:12] Will there be a bigger push for PR pros to produce live-streaming?·[29:35] Should there be more content for internal communication?·[31:13] Should there be private content for employees only?·[31:38] If you could PR for anyone in history who would it be for? People and Companies, We Mentioned in the Show·Lora Wilson was our guest today. Learn more about Global Results Communication.Episode Length: 33:28Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
11/4/2020

Automating and Bringing the Message to Your Employees with Tonkean's Frank Bauch

Ep. 42
In This Episode…We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!Show Notes·[01:11] Are you a coffee or tea drinker? ·[01:37] Can you explain a little bit about Tonkean?·[02:59] How does Tonkean work with getting things done for PR pros?·[06:27] What have been some good or effective PR strategies? ·[08:04] What has been some surprising feedback from your customers?·[09:38] What does makes you different from your competitors?·[12:11] What PR strategies have been effective in bringing awareness to your potential customers?·[14:09] What PR strategy do you think is going away in 2021?·[15:20] Do you think PR pros should update their customer profiles to include remote workers?·[16:28] Would you change your message for people working from in 2021?·[17:41] How can PR pros get more employee engagement?·[19:26] So, PR pro should be going to where their employees go to get their work info?·[20:24] Do you think in 2021 we are going to have more internal media for employees to consume?·[21:42] What have you learned in 2020?·[22:31} What killer feature would you like to see for martech apps? ·[24:02] Final thoughts People and Companies, We Mentioned in the Show·Details on the Changemakers event.·Frank Bauch was our guest today. Learn more about Tonkean.Episode Length: 24:54Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/28/2020

Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite

Ep. 41
In This Episode…We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going. Show Notes·[00:54] Are you a coffee or tea drinker? ·[01:20] Can you tell our listeners about inPowered?·[02:26] Are you an “all-in-one” business for advertising?·[02:51] What does differential inPowered from your competitors? ·[03:56] So, inPowered can give PR pros the right data, as long as they have goals?·[04:48] Does inPowered also help with SEO?·[05:41] What have you seen from digital ads from this year and previous years? Is it getting better or worse?·[06:41] Has AI played a bigger role in digital advertising?·[07:38] How can inPowered help PR pros make their ads better and keep customer's worries about privacy low?·[10:24] How has Apple’s iOS 14 made getting ads to their right people better or worse?·[11:46] Do you think all these recent changes in the way marketers and PR pros collect data make digital ads better?·[12:18] How can PR pros and marketers create the right content for their ads?·[13:16] Do you think PR pros should be more transparent about how much data is collected on consumers?·[14:53] For 2020 and beyond where do you see content advertising and digital ads going?·[16:16] What would you like to see changed or become better for digital ads?·[18:25] Fun question: If you could create an ad campaign for yourself, what would it be?·[19:20] Final thoughts People and Companies, We Mentioned in the Show·Chelsea Waite was our guest today. Learn more about inPowered.Episode Length: 20:09Thanks so much for tuning in. Join us again next week for another episode!Download Options·Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
10/21/2020

Protecting Your Place of Business with Verkada’s Christina Schultz

Ep. 40
In This Episode…We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!Show Notes[00:52] Are you a coffee or tea drinker? [01:35] Can you explain Verkada to our audience? [02:47] How have you messaged your product to a business that they need security in these times? [04:24] Does touchless entry mean using your phone or biometrics to gain entry? [04:47] What differentiates you from the customer security options?[06:59] What is some unexpected feedback you got from customers?[08:21] Your key differentiator is using AI to get the right data to your customers?[09:02] Do you think companies are cutting back on security?[10:41] What messaging strategy has made an impact on Verkada in 2020?[12:15] How is Verkada protecting customer’s information?[13:51] What has been some ways Verkada has eliminated or reduced churn?[15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?[17:08] How do you understand your customer’s journey?[18:04] What are a few lessons you’ve learned in 2020?[19:28] What are your future messaging strategies for 2020 and beyond look like?[20:18] If you could make an all-in-one solution software for PR pros what would it be? [20:58] Final Thoughts People and Companies, We Mentioned in the ShowChristina Schultz was our guest today. Learn more about Verkada.Episode Length: 22:23Thanks so much for tuning in. Join us again next week for another episode!Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!
10/14/2020

Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

Ep. 39
In This Episode…This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.Show Notes[00:51] Are you a coffee or tea drinker? [01:39] Can you give a brief explanation about Fintech?[03:01] How has the messaging differed from B2B to B2C for Fintech?[06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification? [07:31] Has Fintech made the financial industry more democratized?[09:08] How are the legacy banks trying to keep up with the new Fintech startups?[12:03] How can startups differentiate themselves from a Quickbooks?[15:11] How do you figure out the pain points for customers to truly be disruptive?[18:05] For startups in Fintech is about experiencing the customers' journey?[18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?[23:10] What do you think about virtual banking assistance?[25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose? [26:50] Final Thoughts People and Companies, We Mentioned in the ShowKaren Sorenson was our guest today. Learn more about Global Results Communications.Episode Length: 28:13Thanks so much for tuning in. Join us again next week for another episode!\Download OptionsListen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!If you enjoyed this episode, leave us a review!Contact Us!If you want to get involved, leave us a comment!Visit us and give us a ‘like’ on our Facebook page!Follow us on Twitter.Thanks for listening!
10/7/2020

The Year of the Pivot with Zendesk’s Paige Young

Ep. 38
In This Episode…We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.Show Notes●[00:46] Are you a coffee or tea drinker? ●[01:22] Can you explain what Zendesk is all about?●[02:32] What is your main differentiator when it comes to your competition?●[05:13] How has Zendesk made it easier for PR pros to communicate with customers? ●[07:05] Are you seeing instant gratification amplified in 2020? ●[08:36] How are you pivoting away from customer service to customer excellence?●[11:01] How has worked with Adobe helped with Zendesk with SaaS?●[13:46] Can you explain to people what churn is all about?●[15:14] Do you have effective ways of keeping churn at a low rate?●[16:58] Would deliver an effective solution to a customer’s problem help as well?●[17:46] What do you think is the future of SaaS?●[19:24] Customer also wants multiplatform apps for a more connected environment?●[20:02] What are some takeaways you’ve learned from 2020?●[22:19] How will you apply what you’ve learned to 2021?●[23:55] If you could create one feature for Zendesk, what would it be?●[24:53] Final Thoughts People and Companies, We Mentioned in the Show●Paige Young was our guest today. Learn more about Zendesk.Episode Length: 26:13Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/30/2020

Transparency, Mondays, and Digital Workflows with monday.com’s Leah Walters

Ep. 37
In This Episode…We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.Show Notes●[00:33] Are you a coffee or tea drinker? ●[01:00] Can you explain a little bit about Monday.com?●[02:42] Has digital workflow programs exploded this year and what messaging has helped make them popular in 2020?●[03:59] What is the key differentiator that makes you number one? ●[06:15] Making Monday.com accessible to the non-tech-savvy customers●[06:51] What have been some of the surprising feedback you go this year?●[08:04] Has your product or feature launches accelerated in 2020?●[08:38] Did you and your comm team have to pivot from your original plan in 2020?●[09:48] Did you add more to education collateral?●[10:46] Have you seen templates on Monday.com become popular or are custom templates more popular?●[11:08] How has your plan changed from 2020 to 2021?●[12:01] How have your internal communications changed?●[13:01] Have you seen which one has worked better than others?●[14:04] Would you consider doing an internal podcast or live streaming?●[15:28] What is one thing PR pros should take away from 2020?●[16:30] Is transparency what PR pros should take into account for 2021?●[16:56] If you could create any new feature for Monday.com what would it be?●[17:50] Any final thoughts for our listeners? People and Companies, We Mentioned in the Show●Leah Walters was our guest today. Learn more about monday.com.Episode Length: 18:35Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!
9/23/2020

Getting a Better SEO Rank with INK from Aspen’s CEO Michael Umansky

Ep. 36
In This Episode…We talk about with Aspen’s CEO Michael Umansky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers. Show Notes●[00:45] Are you a coffee or tea drinker? ●[00:58] Do you have any preferences? ●[01:57] Tell our listeners a little about Aspen and INK? ●[03:57] Does this use AI or machine learning and is it similar to Yoast? ●[07:14] Could you use this in conjunction with Yoast SEO? ●[08:39] When creating this tool did you see PR pros having content figuring out great content for SEO?●[09:50] PR pros think about press release only for the press, what you’re saying it’s both for SEO and the media?●[10:44] What do you think PR pros are doing wrong in the SEO perspective?●[12:27] Do you think brands get it wrong because Google changes their SEO numerous times?●[13:52] Do you think the future of SEO is more content-focused?●[15:59] Could INK be used for the one-man content creation show?●[17:09] Do you think for SEO video will be a major factor?●[18:03] Do you think PR pros should be aware of smart speaker SEO?●[18:53] Do you see INK helping PR pros will smart speaker SEO in the future?●[20:11] Has SEO changed since the pandemic?●[21:38] Has other industries seen different irrelevancies when it comes to SEO?●[22:53] Since people are shopping online more, has there been a better understanding of the data?●[23:42] What was the most memorable or fun content that you wrote for INK?●[24:34] Final thoughts People and Companies, We Mentioned in the Show●Michael Unmansky was our guest today. Learn more about INK.●Affect and Effect blog postEpisode Length: 25:26Thanks so much for tuning in. Join us again next week for another episode!Download Options●Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●If you enjoyed this episode, leave us a review!Contact Us!●If you want to get involved, leave us a comment!●Visit us and give us a ‘like’ on our Facebook page!●Follow us on Twitter.Thanks for listening!