cover art for Stand for Something with Gini Dietrich of Spin Sucks

PR 360

Stand for Something with Gini Dietrich of Spin Sucks

Ep. 217

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.

Key Takeaways:

- The Spin Sucks story

- Why thought leaders should be bold

- Why Gini loves AI

Episode Timeline:

2:00    How to come up with podcast ideas

3:20    Why is Taylor Swift a great marketer?

5:00    How Spin Sucks grew from a blog to a movement

7:00    Why ethics is the backbone of Spin Sucks

9:15    How to define results with a client

10:15 The PESO model

13:15 The importance of creating authority and trust

14:00 Gini on thought leadership

17:00 Gini's thoughts on AI

This episode’s guest:

·        Gini Dietrich

·        Spin

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