PR 360

David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies.Key Takeaways:- How David worked with clients in God, sports, drugs, and education simultaneously-  The Virtuous Cycle of Media Relations- Executive communication strategiesEpisode Timeline:1:45 David's first clients were a diverse group4:15 What was the through line to his diverse group of clients?6:00 What's happening these days at Carve Communications?9:15 What is the Virtuous Cycle of Media Relations?11:30 LinkedIn is a powerful tool for journalists12:44 LLM's love earned media in search results15:40 People search LLMs for used cars16:45 LinkedIn is vital for an executive communication strategy20:00 People who argue on LinkedIn21:30 David's thought leadership philosophyThis episode’s guest:• David Barkoe on LinkedIn• Carve CommunicationsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases.Episode Timeline:1:40 Vince's Transition from journalism to healthcare PR4:00 Vince's favorite stories that he's covered6:15 How journalism skills benefit PR strategies8:25 Overview of Sunrise Health Communications11:50 Common mistakes in healthcare PR messaging13:15 Why clients sometimes screw up their own messaging14:25 Tips on how to get earned media through press releases 17:25 Vince's quarterly press releases20:00 Wall Street Journal hops on the story22:05 WeatherBug's fantastic press release24:45 Vince's thought leadership PhilosophyKey Takeaways:- Why press releases with strong data and visuals get top-tier media coverage- Relationships with journalists are crucial for healthcare PR success- Why being a journalist is a big help in PRThis episode’s guest:• Vince Galloro on LinkedIn• Sunrise Health Communications on LinkedIn• Sunrise Health Communications' websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. Key Takeaways:- Building B2B credibility- The Trust Engine Framework - Crafting quality thought leadershipEpisode Timeline:1:25 Josh's journey from trading floors to PR4:00 The steps to finding your unique talents4:45 What's happening at Propllr?5:50 Understanding deep tech7:24 Two levels of B2B technology8:00 The Trust Engine Framework for building credibility9:30 Why is credibility so important in the AI era?11:40 Setting yourself apart in the world of AI13:30 The importance of Josh's long-form content team16:35 Why is community important when building credibility?18:50 How does Propllr maximize AI search21:30 How SEO changes will shift business dynamics23:45 Josh's thought leadership philosophyThis episode’s guest:• Josh Inglis on LinkedIn • Email: Josh@Propllr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."Key Takeaways:- Communicating complex tech and AI ideas- What it's like to be on "Wheel of Fortune"- Lessons learned at AmazonEpisode Timeline:1:25 Matt's appearance on "Wheel of Fortune"3:35 How do you get on "Wheel of Fortune"?5:40 What are the buzzers like?7:00 What's happening these days at Quest Software?9:20 The ramp-up in learning about AI11:20 How does Matt stay on top of developments in tech?13:00 The joy of cooking13:45 How to make complex tech ideas digestible for the general public?16:16 Sports writing is more complex than it looks19:15 What were the biggest lessons Matt learned at Amazon/AWS23:30 The importance of being a humble learner24:45 Matt's thought leadership philosophyThis episode’s guest:• Quest's website • Quest on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies. Key Takeaways:- The transition from sports journalism to PR- How to build credibility- How to build great thought leadershipEpisode Timeline:0:00 Introduction to Scott and his background2:25 Scott's experience covering the Super Bowl5:50 Tod covered a Ringo Starr album release7:20 Scott's favorite play-by-play announcers10:20 How did Scott transition from journalism to PR?11:55 What's happening at Launch Pad these days?13:15 How do journalism skills translate to PR?14:30 Why you should never miss a deadline16:35 Scott's approach to pitches21:30 Scott's thought leadership philosophy24:00 Issues in private credit marketsThis episode’s guest:• Scott Braswell on LinkedIn• LaunchPad CreativeSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline. Key Takeaways:- Message discipline and trust in crisis- Developing crisis communication plans- FEMA crisis communications certification  Episode Timeline:1:45 What's it like to be the calmest person in the room?2:45 What does it mean to be FEMA-certified in crisis communication?5:30 The ins and outs of a FEMA command center7:00 How does being an engineer help with crisis communication?8:20 The importance of message discipline9:45 Do you understate or conflate the problem?12:00 The biggest mistake you can make in a crisis13:30 Getting everyone on the same page in a crisis16:30 How to create a crisis preparedness plan21:30 The psychology of crisis communicationsThis episode’s guest:• Chris Jones of Pierpont Communications

Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. Key Takeaways:- Strategies for on-the-ground activation during the 2028 Olympics- Building international partnerships and navigating cultural nuances- How to have a healthy and productive professional life with your spouseEpisode Timeline:0:40 Introduction to Ryan Bowling 2:00 Preparing international organizations for the Golden Decade of Los Angeles sports3:00 How Ryan delivers thrills5:00 How to find a brand's story 6:30 What do you want the audience to feel?8:30 International brands need to leverage this moment9:15 Why is F1 having a surge in popularity?10:35 Telling the amazing Paralympic stories11:45 Ryan's international team14:40 How will LA's major venues be involved at the Olympics?16:00 How to work with your spouse19:46 Ryan's thought leadership philosophyThis episode’s guest:• Ryan Bowling on LinkedIn• Thrill Communications• Local Action MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.Key Takeaways:- Strategies for brand visibility in AI search- The role of social media and user-generated content in AI visibility- AI search market share and trendsEpisode Timeline:1:25 The evolution of AI in search2:50 What's happening at DKC Analytics these days?4:00 What are the most popular AI search engines?5:00 Tod was fooled by an AI hallucination6:10 DKC's AI Evolution search strategy8:15 The first steps in creating an AI strategy9:15 AI search loves Reddit12:45 AI is pulling from non-traditional sites16:40 Basic practices for AI search18:05 Does Google squash AI content?21:20 How do people get a free audit from DKC?This episode’s guest:• Apurva Sarkar on LinkedIn• DKC Analytics• For a free trial email: Apurva Sarkar@DKCNews.com