PR 360

Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity.Key Takeaways:- Challenges of scaling a business- Changing organizational mindsets and soundtracks- Finding the right AI balanceEpisode Timeline:0:00 Introduction to Laura Hutfless and her journey2:20 Insights into talent agencies and their cultural influence5:45 Overview of FlyteVu's evolution and scaling challenges9:20 Purpose-driven work and social impact in campaigns10:20 FlyteVu's scaling challenges12:15 Emotional impact of scaling on staff13:00 Changing organizational soundtracks17:40 The meaning behind FlyteVu's motto19:45 Being inspired by young talent23:22 The desire to do good26:26 Balancing leadership and motherhood31:30 Laura's abundance mindsetThis episode’s guest:• Laura Hutfless on LinkedIn• FlyteVu.com• FlyteVu on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations.Key Takeaways:- AI legal implications and recent changes- Building strong legal foundations for agencies- Intellectual property protection and monetizationEpisode Timeline:1:45 How Sharon chose her focus on IP law3:40 Interesting clients and creative work in IP law5:00 Agency legal blind spots and risk areas6:45 Legal implications of AI in marketing8:10 Recent legal changes in AI and copyright law9:20 The parallel between AI regulation and data privacy law11:00 Concerns about AI-generated content and copyright infringement13:25 Future of licensing and copyright in AI15:45 Legal as a profit center for agencies16:23 How smarter contracts protect IP and increase profitability19:29 Tod's copywriting pitches23:35 Conducting a legal audit to eliminate risksThis episode’s guest:• Sharon Toerek on LinkedIn• Legal+Creative's website• The Innovative Agency podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations. Key Takeaways:- Crafting compelling media pitches- The growth of the pay-to-play media environment- Impact of AI in PREpisode Timeline:1:30 Is Samiha a coffee or tea drinker?2:45 What got Samiha interested in PR?4:00 Emerging trends in PR5:45 Brands should look into affiliate partnerships6:45 The emerging pay-to-play market in media7:30 Editors are pushing back against AI8:30 The rise of AI on Qwoted9:20 Whatever happened to human writing?10:00 The rise of pay-to-play on TV 12:05 How to write a great pitch  13:50 Journalists want to write a fun story15:45 How to build a great media list18:00 Talking to college students about AI19:50 Why journalists don't like AI21:45 Samiha's thought leadership philosophyThis episode’s guest:• Samiha Fariha on LinkedIn• Golin Ketchum's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting.Key Takeaways:- How brands can expand how they think about podcasts- Matching brand identity to podcast content- The incredible value of a branded podcastEpisode Timeline:2:45 Brands should be more authentic3:25 Why are podcasts valuable for brand-building4:55 What is the Cirque Du Soleil podcast about?8:45 Matching a brand's identity and spirit to a conversation10:00 Why are most branded podcasts boring?12:00 What brands really need to ask themselves when starting a podcast12:45 Rejecting bad podcast ideas15:30 How to make a podcast about insurance17:45 How branded podcasting is like TV in the '50s18:45 Entrepreneurs who want to be entertainers23:00 How to market a branded podcast?27:00 Half of your podcast work should be in marketingThis episode’s guest:• Jen Moss on LinkedIn• Email: Jen @Jarpodcasts.com• JAR Podcast SolutionsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI.Key Takeaways:- The importance of specialization in PR- The downside of AI in PR- Crisis communication in commercial real estateEpisode Timeline:2:00 Sarah is a cowgirl4:10 It's good to use a new part of the brain after work5:00 What's happening at SideCar these days? 7:45 Making a permanent change in the community9:15 The importance of specialization in PR10:30 The problem with being a generalist PR firm12:20 SideCar speaks the same language as her clients13:45 What generalists don't know about commercial real estate?15:33 The importance of crisis communication in commercial real estate17:45 PR is becoming more holistic19:30 How AI is changing PR22:20 Tod's rage against the slop24:40 AI can devalue an agency's credibility26:04 Sarah's thought leadership philosophyThis episode’s guest:• Sarah Cullen on LinkedIn• SideCar PR's website• SideCar PR on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR.Key Takeaways:- How Julie helped save the Treasury Department $450 million- The power of thought leadership campaigns- The current state of women in PREpisode Timeline:2:28 Winning the PRSA's Silver Anvil Award for a US Treasury campaign3:22 Convincing seniors to go direct deposit5:28 The impact of the direct deposit campaigns7:23 What's happening at Julie Lilliston Communications9:00 The power of thought leadership campaigns10:10 The campaigns are focused on media relations12:00 How to prepare executives for media engagement15:10 Components of a successful thought leadership campaign20:15 The state of women in PR and AI's impactThis episode’s guest:• Julie Lilliston on LinkedIn• Julie Lilliston Communications on Instagram• Julie Lilliston's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio. Key Takeaways:- How Rich wrote "The Not-So Only Child"- The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM)- Deep chats with AIEpisode Timeline:2:35 Reactions to Rich's best-seller "The Not-So Only Child"5:31 The importance of time in processing emotions8:00 Dealing with the realization that Rich was like his father10:20 The healing power of storytelling12:00 The West LA writers group14:00 Rich's breakthrough in writing his memoir17:40 Turning "Not So Only Child" into an audiobook19:00 Rich's philosophical AI conversation24:45 Tod and Rich's time at 97.1 KLSX "The FM Talk Station" 26:11 The rise and fall of KLSX28:00 What made KLSX so unique31:25 Why was 97.1 KLSX Los Angeles taken off the air?33:16 What happened when Howard Stern was replaced by Adam Carolla?This episode’s guest:• Rich Boerner's LinkTree• "The Not-So-Only Child: My True Story" on Amazon• Rich Boerner on LinkedIn• The Sandbox from Dump Truck Media

Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow.Key Takeaways:- Why podcasting is an incredible educational tool- How teachers are using podcasting in their classrooms- What it's like to eat Oprah Winfrey's barley soupEpisode Timeline:0:00 Introduction to Rich Boerner3:00 The impact Rich had on Tod's Career4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey8:45 Eating lunch with Oprah12:30 Tod's dog hung out at Gwyneth Paltrow's house13:22 The Sandbox: Empowering middle schoolers through podcasting16:00 Learning how to podcast builds kids' confidence17:00 The private podcast network explained19:50 Building communication skills through podcasting22:40 Overcoming barriers in education24:45 The Sandbox gives teachers new options26:45 Kids use podcasting to get things off their chests27:30 Innovative uses of podcasting in educationThis episode’s guest:• Rich Boerner's LinkTree• Rich Boerner on LinkedIn• The Sandbox from Dump Truck MediaSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!