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Telling Stories About Wine and Food with Curate & Co.'s Amanda Arrigotti-White
Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.
Key Takeaways:
- How to target wine consumers
- How to pair products and influencers
- How to market non-alcoholic wine
Episode Timeline:
1:45 The joy of working in food, wine, and hospitality
2:40 How to position a wine brand in a crowded marketplace
4:00 Why Ste. Michelle was great at marketing wine
5:30 The psychographics of wine consumers
7:15 The importance of storytelling in wine PR
8:00 How to pair wine and influencers
10:10 The Colavita/Jess King collaboration
13:00 Choosing a spokesperson for solar power
15:00 The importance of authenticity
16:30 Marketing non-alcoholic wines
19:10 Understanding the non-alcoholic wine consumer
10:30 The advantages of hiring a specialty agency
This episode’s guest:
• Amanda Arrigotti-White on LinkedIn
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