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Interview: E45 and T&Pm on the ad that won Channel 4's Diversity in Advertising Award

Season 3, Ep. 209

E45 and T&Pm have today (17 May) released their winning campaign for Channel 4's Diversity in Advertising Award. “This is me, this is my space” is a playful but meaningful film created by T&Pm that depicts the intimate and private story of trans women and the struggles with skin from transitioning.


The team won the award last year and as a prize, have been awarded £1m advertising airtime across Channel 4's network.


To delve deeper and talk through the making and inspiration behind this bold campaign, Sally Perry, global skin health category director on E45 at Karo Healthcare, and Mika Alcock associate creative director at T&Pm, are welcomed into the podcast studio.


Hosted by Campaign's tech editor, Lucy Shelley, Perry and Alcock discuss how they collaborated with the trans community, how E45 will protect its talent from potential backlash and what the brand and T&Pm hope this will achieve for the trans community.


The ad will go live tonight at 9pm tonight (17 May) on Channel 4, during Gogglebox.


Content warning: this episode contains the use of hate speech.

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