Campaign podcast

Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty?Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road. Hosted by tech editor Lucy Shelley, they answer "where are all the Olympics ads?", how to approach an Olympic sponsorship and how brands avoid ad fatigue in the summer of sport. The trio discuss their favourite ads including Gravity Road's "1 in 100 million" for the International Olympics Committee's refugee team.More on the ads discussed in this episode:Olympics and Paralympics 2024 round-up: watch the adsNike unveils Olympics campaign, Winning Isn’t for EveryoneWill Nike’s Olympics campaign reboot its brand?Aldi’s Kevin the Carrot makes summer debut for Paris 2024Inside the International Olympic Committee’s marketing playbook for Paris 2024

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review.Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi.They delve into the moves at Group M as Tim Irwin steps down and Brian Lesser becomes the new global chief executive.Further reading:Activists 'hack' billboards to protest against Shell advertising'I need to be selfish,' says Chris Freeland as he leaves RappOak Furnitureland puts down roots with new media agencyTony’s Chocolonely launches global media reviewAsda bags social media agency after competitive pitch

Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts.The headlines from this episode:Veriça Djurdjevic to leave Channel 4Co-op consolidates creative and digital accountZenith wins Very Group’s £60m media accountTBWA\London hires strategy director Opinion:My experience in Cannes underlined why men must speak up and take action against harassment

The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart. Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, selecting iconic music and how EE goes beyond the sponsorship.Further reading:Adidas borrows the Beatles' Hey Jude to put Bellingham at centre of Euros adPaddy Power plays on England's reputation in Danny Dyer-led Euros spot

Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.This episode was edited by Til Owen.

Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks.As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative.In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative, has moved to McCann London taking the role of chief creative officer.Also in this episode, Lucy walks through Elon Musk onstage at Cannes Lions with WPP's chief executive Mark Read with views from the adland on whether it was right for the holdco to platform the controversial figure.Finally, Beau discusses the shortlist for the Ebay global media pitch, an account worth an estimated £305m ($385m), and gives her view on what the media pitching landscape looks like right now.Further reading:Mother hires ECD from Wieden & Kennedy LondonDentsu Creative parts ways with Caroline Pay and Theo Izzard-BrownM&C Saatchi promotes Jo Bacon to UK group CEO amid further change at the topIPG turns down investor who made approach to buy MullenLoweFormer Dentsu media CEO Hamish Nicklin takes new advisory roleCampaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juriesDetails of our subscriptions are available at campaignlive.co.uk/membership.

UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO.Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Download event.Work discussed includes:Xbox’s “The everyday tactician", the UK’s most awarded work by McCann London.Outdoor Grand Prix winners Pedigree’s “Adoptable” by Colenso BBDO and Nexus Studios and Magnum’s “Find your summer” by Lola MullenLowe, Madrid.Film Grand Prix winners Orange’s “WoMen’s football” by Marcel and Sydney Opera House’s “Play it safe” by The MonkeysThis episode was introduce by Beau Jackson, media editor at Campaign.

In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival.Cannes Lions 2024 – final UK winners tableWe discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”.We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions.Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day.Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais.Make sure you follow the Campaign podcast wherever you listen to your podcasts.More:Cannes Lions names agency, network and most creative company of the yearElon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselvesCannes daily global podcast episode 5: Campaign beach party, plus latest winsUK takes Grand Prix for Audio and Radio at Cannes LionsMagnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Find all of Campaign's Cannes Lions coverage in one place here

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.Cannes Lions 2024 – final UK shortlists tableA double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.More:Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisersCannes daily global podcast episode 3: Craft and entertainment winnersCannes daily global podcast episode 2: Big wins in audio, health and outdoorCannes daily global podcast episode 1: Awards preview and new humour category'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'Find all of Campaign's Cannes Lions coverage in one place here