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6. Connecting “Hardly Reached” Communities Through Digital and Social Media
49:40In this episode, we look at projects funded in the first round of grants from the Vaccine Confidence Fund, from indigenous communities in Guatemala and Canada, to girls and young women in India and sub Saharan Africa. Our panel also looks at other interesting approaches to ask the question just how digital media & social network platforms can help build trust in healthcare, particularly vaccines, in these “hardly reached” communities. Panelists:Trevor Stratton, Indigenous and First Nation Health Advocate, Mississaugas of the Credit First NationNadia Diamond-Smith, Assistant Professor, Epidemiology & Biostatistics, University of California San FranciscoGeorgia Arnold, Senior Vice President, Social Responsibility Paramount, and Executive Director of the MTV Staying Alive Foundation.Ben Plumley, Hosthttps://www.vaxuppodcast.comhttps://bayareaglobalhealth.orghttps://www.sabin.orghttps://vaccineconfidencefund.orghttps://www.wuqukawoq.orghttps://globalhealthsciences.ucsf.eduhttps://www.shujaazinc.comhttps://www.mtvstayingalive.orghttps://www.indigenoushealthlab.comhttps://mncfn.ca/about-mncfnhttps://fhqtc.com/star-blanket#VaxUpPodcast #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #COVID19 #Trust #VaccineConfidence #shujaaz #MTVShuga #firstnations #indigenouspopulations #girls #youngwomen
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5. Shujaaz Inc. Reaches Young East Africans Through Social and Digital Media
59:12In this episode we journey to Kenya, and Tanzania to meet the Nairobi-based internationally renowned Shujaaz network, which uses a range of social media and graphic novels to reach young people in Kenya and Tanzania and provide accessible, enjoyable health-related content. A grantee of the Vaccine Confidence Fund, the Shuzaaj team in this project teamed up with Bay Area Global Health Alliance member Upswell to use the latest techniques in evaluating social media campaigns - and the results are impressive.Shujaaz Inc. COVID-19 vaccination campaign #LindaFamhttps://youtu.be/7DyJsSXcI-MPanelists:Bridget Deacon, Managing Director, Shujaaz Inc.Farida Nzilani, Digital Manager, Shujaaz Inc.Drew Bernard, Founding Partner, UpswellGreen Sadru, Technical Adviser, Jhpeigo & Sabin Boost CommunityOur host is Ben Plumley.Linked In Bay Area Global Health Alliance: @GlobalHealthAll Sabin Vaccine Institute @sabinvaccine www.vaxuppodcast.com www.sabin.org www.shujaazinc.com www.teamupswell.com#VaxUpPodcast #vaxup #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline #shujaaz #lindafam #Waichanjo4. ImmUNITY Chicago - An Innovative Partnership in Digital and Traditional Vaccine Outreach
47:57In this episode, we meet ImmUNITY Chicago, a public-private partnership that combines the social media communications expertise of the private sector, proven advocacy from a national vaccine confidence non-profit, and grassroots community outreach, to promote vaccine confidence in communities of color in Chicago. Join a fascinating and lively conversation as we explore the amazing reach and impact the partnership has had, to be shared with vaccine implementers working with other communities in the US and beyond. PanelistsElyse Galloway, Vice President of Health, EdelmanErica DeWald, Director of Strategic Communications and Partnerships, Vaccinate Your FamilyAva Skolnik, Executive Director, Health Equity MerckKristen Hobbs, Senior Project Manager for Quality Improvement and Equity, National Minority Quality ForumHostBen Plumleyhttps://bayareaglobalhealth.org/vaxuphttps://bayareaglobalhealth.org/https://www.sabin.org/https://www.edelman.com/https://www.merck.com/https://vaccinateyourfamily.org/https://www.nmqf.org/#VaxUpPodcast #vaxup #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #vaccines #vaccinetrust #vaccineconfidence #AllianceForAdvancingHealthOnline #Merck #Edelman #VaccinateYourFamily #NationalMinorityQualityForum #ImmUNITYChicago3. Maya Health Alliance Reaches Indigenous Guatemalan Communities
44:29In this episode, we head to Guatemala, where an innovative partnership between Wuqu’ Kawoq (the Maya Health Alliance), UCSF and Stanford University, are developing digital and social media messaging for indigenous rural communities in local Mayan languages. The project - funded by the Vaccine Confidence Fund, part of the Alliance for Advancing Health Online - provides some useful lessons learned for vaccine implementers looking to find ways of reaching marginalized communities with messaging that is appropriate to their needs - and that can be communicated in different local languages.Panelists:Nadia Diamond-Smith, UCSFMonica Berger Gonzales, University of the Valley of GuatemalaEmily Lopez, Maya Health AllianceAnne Kraemer, Maya Health AllianceLucia Abascal, UCSFJaime Johnston, Digital Medic Stanford UniversityBen Plumley, HunuvatLinkedIn:Bay Area Global Health Alliance: @GlobalHealthAllSabin Vaccine Institute @sabinvaccinewww.vaxuppodcast.comwww.sabin.org www.ucsf.eduwww.digitalmedic.stanford.eduwww.wukukawoq.org#VaxUpPodcast #vaxup #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline #WuquKawoq #UCSF #DigitalMedic #StanfordUniversity2. Girl Effect India Blends Tech, Cultural Competency to Reach Young Mothers (Ep02)
38:33In this episode of the Vax Up Podcast, we head to India, a country that prides itself on access to vaccines, where a drop in families seeking routine vaccinations for children during the COVID-19 pandemic sparked a need for stronger messaging campaigns on routine childhood immunizations. We look at how Girl Effect, an international nonprofit dedicated to empowering young women and girls through media, answered that call to action with a first-of-its-kind campaign aimed at reaching an elusive target audience: young mothers living across India’s Hindi Belt.Panelists: Sohini Sanyal, Sabin Boost CommunityLeezel Tanglao, Journalist and Media ConsultantFeatured in Profile:Sneha Chatruvedi, Content Lead, Girl EffectSandhya Ramakrishnan, Global Marketing Lead, Girl EffectSreejoni Nag, Writer and Director, Girl EffectSocial Media Handles:Girl Effect: @GirlEffectSohini Sanyal: @Sohini28Leezel Tanglao: @leezeltanglaoSneha Chatruvedi: LinkedIn Sandhya Ramakrishnan: LinkedInSabin Vaccine Institute: @sabinvaccineBen Plumley: @benplumley @shotarmpodcastBay Area Global Health Alliance: @GlobalHealthAll www.vaxuppodcast.comwww.girleffect.orgwww.bayareaglobalhealth.orgwww.sabin.orgwww.who.intwww.vaccineconfidence.org#VaxUpPodcast #vaxup #GirlEffect #GirlEffectIndia #GirlEffectTEGA #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline1. CALPEP Turns to Social Media to Help Clients Get Vaccinated
40:04In our first episode, we meet Oakland California based, CALPEP, a grass-roots HIV community organization serving the area's most marginalized populations. During the COVID pandemic, they turned their in-person counseling into social technology-based outreach and care. We also talk with partners of the Alliance for Advancing Health Online, a new initiative to advance public understanding of how social media and behavioral sciences can be leveraged to improve the health of communities around the world.Hosted by Ben Plumley, of A Shot In The Arm Podcast, the panelists are; Professor Heidi Larson, Founding Director of Vaccine Confidence Project, AAHO partner, and author of the recently published book “Stuck: How Vaccine Rumors Start and Why They Don’t Go Away.”Jennifer Siler, Vice President of Global Community Engagement at Sabin Vaccine Institute, AAHO partner. Dr. George Woods, practicing neuropsychiatrist, CALPEP Board Member and Governing Board Member of Stanford Medicine & Sutter Health Collaborative Cancer Care Consortium.Useful linkswww.bayareaglobalhealth.orgwww.sabin.orgwww.vaccineconfidence.orgwww.cdc.govwww.who.intwww.calpep.org#VaccineTrust #VaccineEquity #VaccineEquity #VaccineConfidence #VaccineAcceptance #VaccineHesitancy #socialmediahealth #techandinnovation #healthinnovation #healthequity #healthforall