Vax Up Podcast


Girl Effect India Blends Tech, Cultural Competency to Reach Young Mothers (Ep02)

Season 1, Ep. 2

In this episode of the Vax Up Podcast, we head to India, a country that prides itself on access to vaccines, where a drop in families seeking routine vaccinations for children during the COVID-19 pandemic sparked a need for stronger messaging campaigns on routine childhood immunizations. We look at how Girl Effect, an international nonprofit dedicated to empowering young women and girls through media, answered that call to action with a first-of-its-kind campaign aimed at reaching an elusive target audience: young mothers living across India’s Hindi Belt.


Sohini Sanyal, Sabin Boost Community

Leezel Tanglao, Journalist and Media Consultant

Featured in Profile:

Sneha Chatruvedi, Content Lead, Girl Effect

Sandhya Ramakrishnan, Global Marketing Lead, Girl Effect

Sreejoni Nag, Writer and Director, Girl Effect

Social Media Handles:

Girl Effect: @GirlEffect

Sohini Sanyal: @Sohini28

Leezel Tanglao: @leezeltanglao

Sneha Chatruvedi: LinkedIn 

Sandhya Ramakrishnan: LinkedIn

Sabin Vaccine Institute: @sabinvaccine

Ben Plumley: @benplumley @shotarmpodcast

Bay Area Global Health Alliance: @GlobalHealthAll

#VaxUpPodcast #vaxup #GirlEffect #GirlEffectIndia #GirlEffectTEGA #BayAreaGlobalHealthAlliance #SabinVaccineInstitute #Vaccine #VaccineTrust #VaccineConfidence #AllianceForAdvancingHealthOnline

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