PR 360

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.Key Takeaways:- Media training in a changing world- How to be authentic in a media appearance- The importance of storytelling in politicsEpisode Timeline:1:30 Why August 8th is Miami Dolphins Day3:30 The job of a spokesperson has changed5:20 Does the public want to see the CEO or the spokesperson?6:40 What's the first step in media training?9:15 The post-appearance breakdown11:40 How to insert your talking points into the interview12:40 How to be genuine while communicating your talking points15:30 How to teach authenticity?18:00 The fear of public speaking21:00 Storytelling in the 2024 election24:00 The importance of knowing your audienceThis episode’s guest:• Michael Kingsley on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal trainer to the PR office- The art of speaking to large audiences- How to communicate an environmental messageEpisode Timeline:1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio4:45 How Chuck changed careers from a marine mammal trainer to a PR pro7:30 Chuck started in PR at the San Antonio Zoo9:45 Chuck’s early PR lessons11:15 SeaWorld's 60th-anniversary campaign15:30 Communicating SeaWorld's sustainability and rescue mission17:30 SeaWorld's rescue animals19:30 How to speak to large audiences24:00 Improvising in front of a large audience27:00 Chuck's favorite SeaWorld animal story29:30 PR is all about relationshipsThis episode’s guest:• Chuck Cureau's website • Chuck on Instagram and Facebook• SeaWorld San AntonioSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode.  Key Takeaways:- The state of retail in a post-COVID world- Why content is still king- The future of AI in online publishingEpisode Timeline:1:45 Is retail normalizing post-COVID?3:30 Did COVID unlock new possibilities for retail?6:45 What topics are connecting with people at Retail Wire?9:00 Affirmational content always does well12:10 The role of AI in online publishing14:00 Ad networks refuse to work with AI content17:00 Content is still king18:45 How to create a great pitch21:00 Is the AI boom like the Dot Com boom?23:30 Dominick's approach to thought leadershipThis episode’s guest:• Dominick Miserandino on LinkedIn• RetailWireSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful affiliate marketingEpisode Timeline:2:20 The 2009 blog boom4:30 Brad built the website he wanted to see6:30 Well Spent could never happen in 20247:30 Is the counter-culture dead?9:55 Harnessing the power of blog rolls11:45 How COVID grew the affiliate market13:30 How bigger publications warned up to affiliate posts16:20 Building a brand people want to be part of20:30 What Brad had to learn about the PR world23:30 Where other agencies get it wrong25:20 Brad's Six Ps of PR27:20 The product that shocked BradThis episode’s guest:• Brad Bennett• BDBCreative on LinkedIn• BDBCreative on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of working for Taco Bell4:05 How to get a job in PR right out of college6:45 The importance of writing in PR7:40 A journalist's take on pitches10:40 The importance of finding a mentor12:30 Media lists are all about quality13:30 AI and the future of PR15:00 Kailie's feature in the Daily Pilot18:00 How to redirect clients20:45 Kailie's family ties to Grocery Outlet24:15 Tod's love of Grocery Outlet chickenThis episode’s guest:• Kailie Fagen on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Grace Keith Rodriguez is the CEO of Caliber Corporate Advisers, a leading marketing and public relations firm exclusively focused on fintech, financial services, Insurtech, insurance, and real estate. As CEO, Grace directs Caliber's strategic vision, including the firm's development across service offerings. Here, she discusses her transition from President to CEO and the leadership skills that are vital to success in 2024. Key Takeaways:- Trust and relationships are essential in PR- Managing a remote work culture- Grace's new role as CEOEpisode Timeline:1:50    Grace's transition from President to CEO3:20     Lessons Grace has learned in her new position5:00    Building trust with clients and team members6:40    Caliber's expertise in fintech and insurtech PR9:45    Leadership skills for success in 202411:00  The importance of staying on top of trends12:30 Managing a remote work culture15:00 Remote workers need to interact with everyone on the team17:00 The Caliber College of Public Relations20:00 Grace's thought leadership philosophyThis episode’s guest:• Grace Keith Rodriguez on LinkedIn• Caliber on LinkedIn• Caliber’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Nicole Early is the founder of Early PR in Portland, Oregon. She's a strategy-driven publicist, communicator, athlete, writer, and creative content producer focused on health, wellness, sustainability, and progressive political causes. Here, she shares how creative storytelling can help advance progressive causes and effect social change.Key Takeaways:- Nicole’s transition from politics to PR- How creative storytelling helped Nicole direct COVID funding to underserved communities- The future of social justice PREpisode Timeline:1:30 Nicole's transition from politics to PR3:50 Nicole's work on the Oregon Cares fund6:15 How Nicole's work helped save a karate studio during COVID9:00 Working for social justice in Portland12:45 Oregon Medicaid campaign15:00 Cutting through the noise of social justice storytelling17:45 What does the future look like for social justice PR?This episode’s guest:• Nicole Early on LinkedIn• Nicole on Instagram • Early PR on TikTok Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jon Morris is the Founder & CEO of EngineBI, Inc. and Chairman of Fiscal Advocate LLC where he helps clients scale with a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. In his spare time, Jon enjoys studying data-driven approaches to developing youth players. Here, he discusses how to improve your agency’s financial health. Key Takeaways:- How EngineBI helps agencies make decisions- How Jon scaled Rise Interactive-  Data-driven approaches to develop youth soccer playersEpisode Timeline:1:30 Jon's dogs2:30 How Jon scaled Rise Interactive from a $10,000 prize to a company with 500 employees4:30 How EngineBI helps agencies make decisions6:45 What do the average agency's financials look like?8:00 The three numbers agencies should focus on8:40 The BASE framework9:20 Keeping things simple is key10:00 The CPR score11:30 The importance of gross margin13:30 The ideal agency managerial alignment15:30 How do agencies react to Jon's message?17:00 The importance of storytelling18:00 Jon's data-driven approach to youth soccer21:30 Are coaches receptive to Jon's analytics?This episode’s guest:• Jon Morris on LinkedIn• Jon@EngineBI.net• EngineBI.net• Fiscaladvocate.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!