PR 360

Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars. Key Takeaways:- Humanizing complex technology through storytelling- The advent of quantum computing - Taking a stand in thought leadershipEpisode Timeline:1:20 Stephen's favorite albums and music tastes5:30 Current projects at Rubenstein PR7:15 Unveiling the flying car and future tech9:00 Media diet and staying informed in tech11:02 Humanizing high-tech ideas for the public14:10 Explaining quantum computing to a lay audience16:36 The role of room temperature in quantum tech18:26 Effective pitching and building media relationships25:10 Thought leadership philosophy and taking a standThis episode’s guest:• Stephen Francy on LinkedIn• Rubenstein PR's website• Stephen Francy on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.Key Takeaways:- Adam's transition from agency life to independent consulting- Crafting compelling brand stories- Effective podcast pitching strategiesEpisode Timeline:0:45 Introduction and Tod Perry's background2:25 Adam Belmont's background and expertise3:30 Adam met his wife on JDate4:50 Motivations for going independent7:25 Work-life balance and location flexibility8:30 Adam Belmont's biggest success as a solo act10:00 Building a trusted network of collaborators13:00 How Adam helps clients book on top podcasts15:00 The value of long-form storytelling in podcasts16:30 Discovering a brand's story19:00 Creating scroll-stopping social media content22:30 Adam's thought leadership philosophy 25:20 Analyzing the McDonald's CEO burger incidentThis episode’s guest:• Adam Belmont on LinkedIn• A to B Strategies on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.Key Takeaways:- B2B PR strategies for tech companies- Working with high-growth companies- Using awards to showcase growthEpisode Timeline:1:10 Jodi's Google problem 2:25 Overview of Classic Bart PR's client focus and recent successes4:05 Jodi's approach to client selection5:10 All of Jodi's clients are high-growth companies6:20 How the INC 5000 companies are chosen7:45 Awards are great for AI search10:30 When should startups start paying for PR?12:30 Finding a company's unique story17:00 Jodi's B2B software PR tactics19:30 The importance of reusing content22:30 Jodi's thought leadership philosophyThis episode’s guest:• Jodi Holzband LinkedIn• Classic Bart PR + Communications Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.Key Takeaways:- The rise of collectives and trusted partner networks- How AI is changing the agency landscape- How collectives allow agencies to be flexibleEpisode Timeline:1:15 What are collectives and why are they important?3:00 The benefits of pre-built relationships and seamless onboarding5:00 Factors driving the rise of collectives in the agency space6:25 The impact of AI on agency models and services7:25 How Collective OS matches agencies with synergistic partners9:27 The role of AI in partner matching and collaboration10:55 Typical users of Collective OS and their agency sizes12:20 Gaps in services and emerging client needs14:00 Can agencies still brag about using AI?17:12 The origin story of Collective OS20:45 Why agencies are shrinking and the shift towards specialization24:25 Jason's thought leadership and insightsThis episode’s guest:• Jason Flack on LinkedIn• Collective OS's website• @FlackThought on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.Key Takeaways:- How to create a successful newsletter- Why AI is no longer a differentiator- Effective crisis communication strategiesEpisode Timeline:1:30 Why newsletters should be niche 3:50 Who is Yury's target audience?4:55 Yury's favorite fact6:10 Why companies shouldn't boast about using AI9:15 The average person's impression of AI10:45 When should startups start investing in PR?13:25 A PR freelancer's first look at a startup15:45 How to place stories into top-tier media20:20 The future of journalism22:00 Journalists need to develop their own brands23:35 Yury's approach to crisis managementThis episode’s guest:• Yury Molodtsov on LinkedIn• MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions. Key Takeaways:- Developments in space exploration- How RocketPy helps engineers simulate launches- How Rodrigo balances entrepreneurship and scienceEpisode Timeline:00:00 Introduction to Rodrigo Schmitt1:50 Tod is learning about astrophysics2:45 Backpacking the Grand Canyon5:55 Exciting developments in space exploration7:00 Legal and ethical aspects of space resources8:00 AI's role in space11:20 Star trackers and space navigation using stars13:07 RocketPy: Rocket simulation and safety in space competitions15:35 RocketPy's future18:40 Mars Mission desert research stations21:40 How Rodrigo finds balance between entrepreneurship and scienceThis episode’s guest:• Follow Rodrigo Schmitt on LinkedIn • RocketPy's website and Instagram• Stellerian on LinkedIn• Purdue's Mars analog research facilitySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.Key Takeaways:- Crisis communication best practices- The impact of AI and ChatGPT on PR- Matt's belief in community involvement Episode Timeline:0:00 Introduction to Matt Levinson and his background1:35 Matt's passion for Liverpool FC3:30 Liverpool's rivals4:50 Trip to Liverpool during COVID-19 and its timing7:30 Overview of O'Connell and Goldberg PR8:55 Digital transformation in PR: From media pitching to AI10:50 The importance of press releases and digital outreach in modern PR12:50 Community work and real estate development in Florida17:00 Path to College: Supporting low-income students in higher education20:20 Balancing community service with a busy professional life22:20 Crisis communication lessons: Acting swiftly and calmly25:15 Handling emergencies: The importance of accurate information and calm leadershipThis episode’s guest:• Matt Levinson on LinkedIn• O'Connell and Goldberg PR Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud. Key Takeaways:- What is the "Hollow Man" crisis?- How to be a sustainable leader- Red flags for fraudEpisode Timeline:00:00 Introduction to Kenyada Meadows1:30 Becoming a sustainable leader3:00 How burnout led Kenyada to make big changes6:20 Understanding the Hollow Man Crisis8:20 How men are dehumanized10:30 Addressing the Hollow Man Crisis13:40 How Tod's parents affected his career approach15:15 The problem of gender imbalance18:45 The importance of present parenting21:00 Nonverbal communication and building trust23:20 The Harvard three-step trick to likability24:45 Red flags for fraudstersThis episode’s guest:• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon• Kenyada Meadows on LinkedIn• Executive ParentCompany's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies. Key Takeaways:- F1's appeal to luxury consumers- Cultural power is about shaping what people care about- Current state of PREpisode Timeline:1:20 Introduction to Danielle Mileno and her love of sports2:40 Danielle's work with Manchester United4:45 What's happening these days at M&C Saatchi?5:45 The rise of F1 and its appeal to luxury consumers8:45 Navigating a fragmented media landscape10:15 Building authentic relationships in micro communities12:35 Finding the right influencers for brand authenticity14:50 The amazing appeal of Shaquille O'Neal17:35 Cultural power should be the ultimate KPI19:35 Tying cultural power back to the bottom line21:30 PR is all about relationships23:00 Danielle's thought leadership philosophyThis episode’s guest:• Danielle Mileno on LinkedIn• M&C Saatchi Sport & Entertainment North America• M&C Saatchi Sport & Entertainment North America on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!