PR 360

Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways:- How PR helps lawyers build their reputation and attract clients- The importance of media training- Susan's transition from a litigator to a PR expertEpisode Timeline:1:00     Susan's transition from litigator to PR Expert4:00    The benefits of PR for Lawyers5:30    How lawyers can raise their profiles through PR7:15    The dos and don'ts of media appearances10:40  The impact of AI on law and PR14:30  Why Google doesn't like AI writing16:40  The pain of radio disclaimers17:45  How are lawyers using social media to raise their profiles?20:20  Tod's favorite legal radio ad21:20  Susan's Role in Law Firm Media Professionals23:40  Susan's thought leadership philosophyThis episode’s guest:• Susan Peters on LinkedIn• Greybridgepr's website• Email: Susan@Greybridgepr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection.Key Takeaways:- How Healthee's AI platform simplifies healthcare navigation for employees- Why marketing is all about emotions- AI solutions for healthcareEpisode Timeline:1:30    An overview of Healthee2:00     Navigating healthcare with AI Solutions5:40    Personalization in health benefits9:24    The Importance of transparency in healthcare costs11:00 Insights from the Healthee's 2025 Benefits Report13:20 Creating brands with an emotional spark19:00  Cultural differences in branding between Israel and the USA21:40 Omer's thought leadership philosophyThis episode’s guest:• Omer Maman on LinkedIn• Healthee.com• Healthee on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting.Key Takeaways:- How Spacely simplifies the process of buying print ads- Why print advertising is still a significant player in marketing- How to break into voice over actingEpisode Timeline:1:30 Automation is great for relationships2:45 How Spacely makes automation easy3:45 What's the Spacely process like?9:00 What are the best parts of a magazine to have your ad appear?10:30 Why should brands choose print media over other types of advertising?11:45 Magazines feel like a luxury item in 202513:00 Reading physical media is better for recall14:00 The resurgence of out-of-home advertising16:00 Spacely success stories19:00 How did Beth break into voice acting?22:10 How do people find voice actors?This episode’s guest:• Beth Mach on LinkedIn• Beth Mach's website• Spacely.Media

Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.  Key Takeaways:- The six pillars of BRANDPWR- Effective marketing strategies- Humanizing your brandEpisode Timeline:2:15 An overview of Blue C's work4:00 The BRANDPWR framework7:45 Identifying your target customer9:00 Wahoo's Fish Taco's 2021 rebrand11:15 Finding brand clarity14:00 The importance of KPIs15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand21:30 Tod's work with California Deluxe Windows23:50 Eric's thought leadership philosophyThis episode’s guest:• Eric Morley on LinkedIn• BlueCUSA.om

Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world.Key Takeaways:- How Amanda's chronic health conditions have shaped her career- How to build relationships with reporters- Transparency in communicationEpisode Timeline:1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up?5:45 How does Amanda's history of chronic illness help with storytelling?7:45 The importance of human connection in media relations8:45 What healthcare stories are resonating with audiences these days?12:00 The loneliness epidemic14:30 Building two-way relationships with reporters17:45 Amanda's concussion20:30 Eating on Zoom calls22:30 The Chronic Boss CollectiveThis episode’s guest:• Amanda Griffith on LinkedIn • Chronic Boss Collective• Bumble PR on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices.Key Takeaways:- The importance of joy- Authenticity in branding- How Speak Out Boston empowers LGBTQ+ voicesEpisode Timeline:1:00 The important role that joy plays in JJ's life3:30 How JJ refills his joy bucket5:10 JJ's previous career in casting7:00 Self-awareness is the key to acting9:30 Brands need to be self-aware10:00 How does Bergmeyer set itself apart in the design space?12:30 The importance of culture at Bergmeyer13:30 How is Bergmeyer navigating the current economy?15:30 How did Bergmeyer make it through COVID-19?20:30 The weird way COVID unleased creativity21:30 The current state of the LGBTQ movementThis episode’s guest:• JJ Nelson on LinkedIn• JJ on Instagram• Bergmeyer's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kristine Frech is Vice President of Corporate Communications at Amplify, a leading New York City-based curriculum company. Before joining the Amplify team, Frech was the Vice President of National and Strategic Communications at Teach For America (TFA) and served as advisor to then Governor Gina Raimondo as the Governor pursued a universal pre-K program. Here, she shares how to communicate with the education world and reminisces about her work with Governor Raimondo in Rhode Island. Key Takeaways:- Post-pandemic education challenges- Tips for PR in education- Kristine's work with Governor Raimondo of Rhode IslandEpisode Timeline:1:45 Where does Kristine get her passion for education?2:55 How widespread is inequality in education?4:20 Amplify’s mission6:10 Kristine's favorite Amplify curriculum7:45 Amplify's post-pandemic challenges9:45 Amplify's literacy data11:00 Who's Kristine's target audience14:45 Three lessons for someone new to education16:30 Jargon in education18:30 Kristine's favorite memories working with Governor RaimondoThis episode’s guest:• Kristine Frech• Amplify on Instagram • Science of Reading podcast• Beyond My Years podcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Anne Green is the CEO and principal at G&S Integrated Marketing Communications Group. She is passionate about providing counsel to clients in sectors such as healthcare, professional services, and financial services and is an accomplished media trainer and speaking coach. Here, she takes a deep dive into the world of media training and shares the skills that make people great communicators.  Key Takeaways:- Media training 101- How COVID drove the need for media training- The mystery of charismaEpisode Timeline:2:00 The most common problems Anne corrects during media training4:00 The importance of creating understanding4:45 Can you teach authenticity?7:15 The importance of self-awareness9:30 How Anne's lifelong love of singing affects her media training12:00 Why do people trail off when speaking?15:15 The mystery of charisma18:20 People who can manage the energy of the room22:00 Has Zoom driven more people to media training26:00 The importance of being heardThis episode’s guest:• Anne Green on LinkedIn• G&S Integrated Marketing Communications GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

April White is the CEO of Trust Relations, which she founded after working for legacy PR firms, including Weber Shandwick, Edelman, and Rubenstein PR. She is also the host of the "PR Wine Down" podcast and an official TEDx speaker. Here, she discusses how she developed the skills to be an authentic leader and why it's essential for agencies to "do what you say before you say what you do." Key Takeaways:- April's approach to leadership- Why leaders should exemplify their brands- Managing assertive and introverted employeesEpisode Timeline:2:00 What April's menagerie of animals taught about leadership5:30 How leaders deal with assertive employees and introverts8:45 How April developed her leadership style10:15 Developing an authenticity in leadership12:30 Tod's aversion to managing people14:00 Do what you say before you say what you do 18:00 Why brands need to engage in two-way conversations20:00 Are brands changing how they respond to negative social media feedback23:45 Why leaders need to exemplify their brands26:00 Lessons April has learned from doing the "PR Wine Down" podcastThis episode’s guest:• Email: April@TrustRealtions.Agency• TrustRelations.Agency• Trust Relations on Instagram