Share
![cover art for A Modern Approach to Media Training with Michael Kingsley](https://res.cloudinary.com/pippa/image/fetch/h_750,w_750,f_auto/https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1673459787443-e0e61d29de8b1b06d80a823ff4723549.jpeg)
PR 360
A Modern Approach to Media Training with Michael Kingsley
Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients. Michael also has 20-plus years of experience in global public relations, journalism, and media production. Here, he shares his modern approach to media training and how to be genuine in interviews without neglecting your talking points.
Key Takeaways:
- Media training in a changing world
- How to be authentic in a media appearance
- The importance of storytelling in politics
Episode Timeline:
1:30 Why August 8th is Miami Dolphins Day
3:30 The job of a spokesperson has changed
5:20 Does the public want to see the CEO or the spokesperson?
6:40 What's the first step in media training?
9:15 The post-appearance breakdown
11:40 How to insert your talking points into the interview
12:40 How to be genuine while communicating your talking points
15:30 How to teach authenticity?
18:00 The fear of public speaking
21:00 Storytelling in the 2024 election
24:00 The importance of knowing your audience
This episode’s guest:
• Michael Kingsley on LinkedIn
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
More episodes
View all episodes
241. E-commerce PR in a Time of Rapid Innovation with Dana Marruffo
23:09||Ep. 241Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.Key Takeaways:- How to make a great elevator pitch- How to become a thought leader- Retail innovation during covidEpisode Timeline:1:45 What makes a great elevator pitch?3:00 How can startups tell their story?4:30 How to create a narrative blueprint?5:15 Humans crave narratives6:15 Dana's thought leadership philosophy7:45 Should thought leaders feel compelled to give up the 'secret sauce'?9:45 What types of e-commerce stories are connecting with the public in 2024?10:30 How have consumers changed post-COVID?11:45 Has COVID-era innovation slowed down?13:45 How will AI make shopping easier for consumers?16:00 How has Dana successfully navigated so many career transitions?16:45 The importance of mentorship19:45 Dana's work with A-list musiciansThis episode’s guest:• Dana Marruffo on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!240. Crisis Disaster Preparedness and Logistics PR with Jessica Whidt
23:53||Ep. 240Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics. Key Takeaways:- How to create a PR crisis preparedness plan- Logistics PR in the post-COVID era- AI's role in logisticsEpisode Timeline:1:30 Which state has the best food? 3:30 The importance of a reputation management communication plan5:30 What does crisis preplanning look like?7:30 Crisis preplanning is like disaster preparedness8:15 How did Jessica weather the logistics storm over the last few years?9:00 The public is better educated about the supply chain than ever before11:30 What's the hardest thing to communicate about logistics?13:15 New developments in logistics15:00 Exciting developments in AI17:20 Generative AI for content creation19:00 Google doesn't like AI-generated contentThis episode’s guest:• Jessica Whidt• Warner Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!239. SEO in the AI Era with Nick Musica of Optics In
27:46||Ep. 239Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs. Here, he discusses how Google’s embrace of AI has changed its search function and how organizations can improve their SEO. Key Takeaways:- How Google's pivot AI affects SEO- Diversifying your traffic source- The importance of social searchEpisode Timeline:1:30 How Nick got into SEO4:30 How has Google's pivot to AI affected SEO?8:00 Does Google know if content is AI-generated?10:15 Is AI metadata punished by Google?12:30 What's an old assumption about SEO that people still think is true?14:20 What makes a website credible?16:00 The importance of pictures17:10 What are some easy fixes that organizations do to improve their SEO?21:30 How important is social search in 2024?26:00 The importance of diversifying traffic sourceThis episode’s guest:• Nick Musica on LinkedIn • Optics In’s website Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!238. Successful strategies for marketing events and personal branding with Katie Zeppieri
20:54||Ep. 238Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality. She’s also the Founder and Chief Brand Strategist of The MicDrop Agency, an award-winning and fast-growing boutique PR and Marketing firm specializing in brand amplification for innovative companies and people. Here, she shares some strategies for successful marketing events and building a great personal brand. Key Takeaways:- Winning strategies for marketing events- The current state of PR and marketing- How to build a great personal brandEpisode Timeline:1:30 What is the current landscape for PR and marketing?2:40 What's PR's role in a world where people are telling their own stories?4:30 What are some common SEP problems people are having these days?6:45 How to get leads through events10:00 MicDrop's biggest success stories12:00 How MicDrop got a placement in the Wall Street Journal13:10 Pitches that get on Tod's nerves15:00 How MicDrop helps develop thought leaders17:00 How professionals can build a better personal brandThis episode’s guest:• Katie Zeppieri on LinkedIn• The MicDrop AgencySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!236. From Whale Training to Press Releases with SeaWorld's Chuck Cureau
33:09||Ep. 236Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences. Key Takeaways:- Chuck's journey from marine mammal trainer to the PR office- The art of speaking to large audiences- How to communicate an environmental messageEpisode Timeline:1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio4:45 How Chuck changed careers from a marine mammal trainer to a PR pro7:30 Chuck started in PR at the San Antonio Zoo9:45 Chuck’s early PR lessons11:15 SeaWorld's 60th-anniversary campaign15:30 Communicating SeaWorld's sustainability and rescue mission17:30 SeaWorld's rescue animals19:30 How to speak to large audiences24:00 Improvising in front of a large audience27:00 Chuck's favorite SeaWorld animal story29:30 PR is all about relationshipsThis episode’s guest:• Chuck Cureau's website • Chuck on Instagram and Facebook• SeaWorld San AntonioSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!235. Retail in the Post-COVID World with RetailWire’s Dominick Miserandino
25:38||Ep. 235Dominick Miserandino is the founder of one of the first online publications, TheCelebrityCafe.com, and over the past 30 years, he's worked with more than 100 different web properties and authored two travel books. Nine months ago, he became CEO of RetailWire.com at an interesting inflection point for the retail industry, which we discuss in this episode. Key Takeaways:- The state of retail in a post-COVID world- Why content is still king- The future of AI in online publishingEpisode Timeline:1:45 Is retail normalizing post-COVID?3:30 Did COVID unlock new possibilities for retail?6:45 What topics are connecting with people at Retail Wire?9:00 Affirmational content always does well12:10 The role of AI in online publishing14:00 Ad networks refuse to work with AI content17:00 Content is still king18:45 How to create a great pitch21:00 Is the AI boom like the Dot Com boom?23:30 Dominick's approach to thought leadershipThis episode’s guest:• Dominick Miserandino on LinkedIn• RetailWireSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!234. Unconventional Affiliate Marketing with Brad Bennett
31:01||Ep. 234Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.Key Takeaways:- The Six Ps of PR- How Brad built his agency without a traditional background in PR- The secrets to successful affiliate marketingEpisode Timeline:2:20 The 2009 blog boom4:30 Brad built the website he wanted to see6:30 Well Spent could never happen in 20247:30 Is the counter-culture dead?9:55 Harnessing the power of blog rolls11:45 How COVID grew the affiliate market13:30 How bigger publications warned up to affiliate posts16:20 Building a brand people want to be part of20:30 What Brad had to learn about the PR world23:30 Where other agencies get it wrong25:20 Brad's Six Ps of PR27:20 The product that shocked BradThis episode’s guest:• Brad Bennett• BDBCreative on LinkedIn• BDBCreative on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!233. Breaking into PR out of College with Kailie Fagen
26:01||Ep. 233Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.Key Takeaways:- How to get into PR out of college- How to write a great pitch- How to create media listsEpisode Timeline:2:00 The perks of working for Taco Bell4:05 How to get a job in PR right out of college6:45 The importance of writing in PR7:40 A journalist's take on pitches10:40 The importance of finding a mentor12:30 Media lists are all about quality13:30 AI and the future of PR15:00 Kailie's feature in the Daily Pilot18:00 How to redirect clients20:45 Kailie's family ties to Grocery Outlet24:15 Tod's love of Grocery Outlet chickenThis episode’s guest:• Kailie Fagen on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!