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PR 360

From Whale Training to Press Releases with SeaWorld's Chuck Cureau

Ep. 236

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs. He’s also a sought-after emcee in the San Antonio area and has worked as an actor, with roles in "Spy Kids 4: All the Time in the World" (2011) and "The Life of David Gale" (2003). Here, he shares his journey from the dolphin stadium to the PR office and gives tips on connecting with large audiences.


Key Takeaways:

- Chuck's journey from marine mammal trainer to the PR office

- The art of speaking to large audiences

- How to communicate an environmental message


Episode Timeline:

1:30 Tod recalls hanging with Chuck and some orcas on a recent trip to San Antonio

4:45 How Chuck changed careers from a marine mammal trainer to a PR pro

7:30 Chuck started in PR at the San Antonio Zoo

9:45 Chuck’s early PR lessons

11:15 SeaWorld's 60th-anniversary campaign

15:30 Communicating SeaWorld's sustainability and rescue mission

17:30 SeaWorld's rescue animals

19:30 How to speak to large audiences

24:00 Improvising in front of a large audience

27:00 Chuck's favorite SeaWorld animal story

29:30 PR is all about relationships


This episode’s guest:


• Chuck Cureau's website

• Chuck on Instagram and Facebook

• SeaWorld San Antonio


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