cover art for Take A Stand In What You Believe And Keep Going

Become Famous

Take A Stand In What You Believe And Keep Going

Season 3, Ep. 5

Discovering what we are good at might be hard, but once we find that out, it is harder not to do anything with it. 

In this episode, a re-release from my previous show, Moving Beyond Your Tribe, we revisit my conversation with Patti Pao, Founder and CEO of Restoresea LLC. Patti has over 30 years of experience in the beauty industry and the mind behind creating over 400 products. After many years of thinking of herself as a terrible marketer, Patti discovered she was a pretty good one; she only needed to find her route to market.

Throughout this episode, we delve into how Patti created the first clinically-tested, naturally-derived anti-aging skincare line, thanks to her talent and innate curiosity. We also talk about her relationship with marketing and sales, her positive attitude, and her open-mindedness towards life and business opportunities.  

In addition, we learn about the questions every entrepreneur should ask themselves to ensure their business' success, how to be a wartime leader, and so much more. 

Tune into episode 4 of Become Famous For What You Do and learn more about connecting with your unique talent and getting the best out of it. 

In This Episode, You Will Learn:

  • About Patti's impressive career in the beauty industry (3:43)
  • We think we know something until we ask ourselves the right questions about it (10:47)
  • I found my route to market! Now what? (17:10)
  • The fantastic story of how Patti discovered the enzyme that helped create Restorsea (20:27)
  • Be open-minded, never say no to anything (35:45)

Connect with Patti:

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  • 6. Unlocking Data-Driven Personalization with Zontee Hou: Insights for Marketers

    🎙️ Welcome back to another exciting episode of "Become Famous." In this episode, host Torund Bryhn is joined by special guest Zontee Hou, a renowned author and marketing expert who has recently released a groundbreaking book on data-driven personalization.Listeners are in for a treat as Zontee shares her expertise on harnessing data to create seamless and relevant customer experiences. She emphasizes the importance of marketers sitting at the data table and explores the nuances between metrics-driven and data and insights-driven. She illustrates the power of personalized data in anticipating customer needs through real-world examples from successful companies like FreshDirect, Nike, and Sephora.The discussion also explores how small businesses can effectively utilize data-driven strategies. Zontee underscores the significance of ethical data collection, balancing personalization with privacy, and the transformative potential of AI in marketing.This episode is packed with valuable insights for business owners, marketing professionals, and anyone interested in the evolving landscape of data-driven customer experience. So, gear up for this episode and discover the future of personalized marketing!Key Moments : 04:18 Differentiating metrics-driven from data-driven marketing for relevance.09:34 Book addresses GDPR, ethical considerations for data use.11:16 Nike uses data to personalize customer experience.16:37 Create targeted resources, reach the right customers effectively.19:08 Focus on audience, ROI, and customer value.21:19 Integrated approach benefits sales with better leads.24:26 AI enables quick customer analysis, driving satisfaction.34:12 Test messaging with 3 personas for refinement.35:03 Human expertise is important, with balance in privacy. About the Zontee Hou : Zontee Hou is the author of the new book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. She's also the managing director of the consultancy, Convince & Convert, and founder of Media Volery—a boutique digital marketing agency. Zontee is a sought-after business speaker and one of TopRank's top B2B marketers and top content marketers. She has also taught at Columbia University and the City College of New York.Links to connect Zontee: to connect Torund : Facebook: to buy her book:
  • 5. Strategies for Consistent and High-Quality Social Media Content with Stefan Martiz

    In Episode 5 of "Become Famous," host Torund Bryhn sits down with data junkie and personal branding expert Stefan Martiz to discuss the intricacies of creating consistent and high-quality social media content. Stefan shares insights into timing social media posts for maximum engagement, the balance between quality and quantity, and the critical importance of creating meaningful content.Drawing parallels between personal branding and musicianship, Stefan underscores the need for long-term commitment and strategic planning in building a personal brand. He candidly discusses his experiences with viral posts and how a basic post about branding unexpectedly garnered over a million impressions, leading to significant opportunities and client inquiries.The conversation gets into the evolving marketing landscape, particularly in Europe, and the essential roles of authenticity and personal connection in modern branding. Stefan and Torund explore the challenges and rewards of engaging employees as brand ambassadors, incentivizing original content creation, and the potential pitfalls of AI-generated content.Tune in to discover effective strategies for elevating your social media presence and personal brand with Stefan Martiz's expert guidance.Key Moments: 00:10 Building personal brand key for marketing professionals.05:15 Self-promotion is crucial in competitive fields for success.10:08 Embrace performing the transition to creating original content.12:52 Overcoming fear to embrace new opportunities.16:15 Quality over quantity, add value to content.20:31 Sharing valuable content leads to more opportunities.22:10 Personal brand, communication, content marketing, crisis management.25:33 Hiring a writer can boost professional success.31:20 Leverage top management for community branding distribution.34:39 Leverage employee personal brand without conflict.38:27 Incentivizing employee brand advocacy for effective marketing.39:57 Creating authentic content, gaining control, and impact.42:59 Shift to people-focused sales, limitation in retargeting.About the guest : Stefan Martiz's journey turned pivotal when he realized that a life steeped in court cases was not for him. Prompted by a career adviser's suggestion, he delved into the world of marketing and immediately fell in love with its psychological aspects. Fascinated by why people become obsessed with brands and why they choose to buy certain products, Stefan dedicated himself to mastering this field. He has since become a firm advocate of the "brand first, content second" philosophy, believing that creating a famous brand naturally attracts a loyal community of customers. Stefan's passion and expertise have defined his career in marketing, making him a specialist in brand psychology and community building.How to connect Stefan: to connect Torund : Facebook: to buy her book:
  • 4. Harness the Power of Color for Your Personal Brand with Ozlem Ahiska-Weber

    Welcome to Episode 4 of "Become Famous"! In this episode, our host Torund Bryhn is joined by the insightful Ozlem Ahiska-Weber, author of "Authenticity to Agility." Ozlem, with her diverse background as a spiritual healer, image consultant, and business psychologist, dives deep into the transformative power of colors on our well-being, communication, and energy levels.Together, they explore how understanding and utilizing colors can help women thrive in male-dominated industries, foster personal growth, and live authentically. From discussing the adaptability of our personality traits to the impact of corporate attire norms, Torund and Ozlem share personal experiences and practical tips.Ozlem's wisdom extends to understanding the nuances of style, personal branding, and even the integration of vibrant cultural elements into professional wardrobes. Get ready to be inspired by Ozlem's journey and insights, and discover how colors can change your life too.Don't forget to check out her book "Authenticity to Agility" for more in-depth exploration. Tune in for a colorful and enlightening conversation!Key Moments: 04:26 How often should you take a personality test?06:56 Appreciating change, evolving personally, embracing new perspectives.10:43 Exploring 3 personalities, strengths, and self-awareness.16:12 COVID allowed personal growth and new opportunities.17:25 Book brought clarity, inspired change through colors.21:33 Embracing change, focused on writing and editing.23:41 Evolving from caterpillar, seeking knowledge, feeling confident.28:49 Choose colors that match your own tones.32:02 Importance of image and look in branding.34:52 Practice authenticity, image and personal branding importance.38:15 Individuals have different body shapes and proportions.42:10 Corporate dress code varies based on industry.45:27 COVID changed fashion to more relaxed attire.46:22 COVID shifted us from casual to aware.51:02 Expressing gratitude for lessons and origins discussed.53:08 Fantastic primer on the power of color.About the guest : Ozlem Ahiska-Weber is a seasoned spiritual healer who has long recognized the profound impact of colors on well-being. Her deep understanding of auras and the healing properties of colors led her to explore this connection further. Seeking to help others harness the power of colors in their daily lives, Ozlem studied image consultancy and became an image consultant. Now, she guides individuals on choosing the right colors to enhance their health, energy levels, communication, and perception by others, truly embodying the transformative power of color in both spiritual and practical realms.How to conact Ozlem : Website : www.ozlemahiskaweber.comInstagram : to connect Torund : Facebook: to buy her book:
  • 3. How to Navigate Online Business and Achieve Fame with Maggie Patterson

    In this episode, our host Torund Bryhn, and special guest Maggie Patterson explore the convergence of marketing and communications in the digital age. From sharing personal experiences of feeling recognized in their careers to discussing the pitfalls of celebrity entrepreneurship, they offer valuable insights on navigating the online business world with integrity and transparency. Join us as we uncover the secrets to success, the impact of AI on business practices, and the importance of prioritizing customer needs over financial gains. Let's dive deep into the complexities of fame, marketing tactics, and the ever-evolving landscape of online entrepreneurship.Key Moments: 05:33 Many problems are invented for profit. Ethical conflicts.07:05 Define celebrity entrepreneur and the negative effects.12:02 Lack of focus on user needs in industry.14:44 Promised money, unfulfilled commitment, feeling surprised.18:12 Program success often hides individual backgrounds.21:25 Inspired by behind-the-scenes influencers, especially Tony Robbins.25:25 Budget wisely and avoid unnecessary debt.28:09 Stand out with a unique perspective, understand audience.31:25 Challenged by client to explore TikTok.32:40 Align marketing tactics with your strengths wisely.37:45 AI impact on online business: Quality will drop.40:54 Observing ever-changing online business tactics is crucial.42:37 Skincare fanatic wants info accessible and redeeming.46:17 Unify marketing and PR for success.50:23 Small town fame from podcast and TV.About the guest : Maggie Patterson has spent over a decade in the online business world, witnessing significant shifts in industry conversations. By 2020, she observed a growing criticism of "bro marketers," those who sell courses, masterminds, and educational products through questionable and often scammy tactics. Recognizing that problematic marketing practices come in various forms, Maggie proposed broadening the definition, urging the community to look beyond the stereotypical "bro marketer." With her insightful approach, she advocates for recognizing and addressing a wider array of unethical marketing behaviors permeating the online business sphere.How to contact Maggie: to connect Torund : Facebook: to buy her book:
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  • 8. Make Showing Appreciation A Habit

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