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Public Figure Podcast

#53-Strategies for Consistent and High-Quality Social Media Content with Stefan Martiz

Ep. 53

The Become Famous podcast is now Public Figure Society Podcast


In this episode, host Torund Bryhn sits down with data junkie and personal branding expert Stefan Martiz to discuss the intricacies of creating consistent and high-quality social media content. Stefan shares insights into timing social media posts for maximum engagement, the balance between quality and quantity, and the critical importance of creating meaningful content.


Drawing parallels between personal branding and musicianship, Stefan underscores the need for long-term commitment and strategic planning in building a personal brand. He candidly discusses his experiences with viral posts and how a basic post about branding unexpectedly garnered over a million impressions, leading to significant opportunities and client inquiries.


The conversation gets into the evolving marketing landscape, particularly in Europe, and the essential roles of authenticity and personal connection in modern branding. Stefan and Torund explore the challenges and rewards of engaging employees as brand ambassadors, incentivizing original content creation, and the potential pitfalls of AI-generated content.



Tune in to discover effective strategies for elevating your social media presence and personal brand with Stefan Martiz's expert guidance.


Key Moments: 


00:10 Building personal brand key for marketing professionals.

05:15 Self-promotion is crucial in competitive fields for success.

10:08 Embrace performing the transition to creating original content.

12:52 Overcoming fear to embrace new opportunities.

16:15 Quality over quantity, add value to content.

20:31 Sharing valuable content leads to more opportunities.

22:10 Personal brand, communication, content marketing, crisis management.

25:33 Hiring a writer can boost professional success.

31:20 Leverage top management for community branding distribution.

34:39 Leverage employee personal brand without conflict.

38:27 Incentivizing employee brand advocacy for effective marketing.

39:57 Creating authentic content, gaining control, and impact.

42:59 Shift to people-focused sales, limitation in retargeting.


About the guest : 

Stefan Martiz's journey turned pivotal when he realized that a life steeped in court cases was not for him. Prompted by a career adviser's suggestion, he delved into the world of marketing and immediately fell in love with its psychological aspects. Fascinated by why people become obsessed with brands and why they choose to buy certain products, Stefan dedicated himself to mastering this field. He has since become a firm advocate of the "brand first, content second" philosophy, believing that creating a famous brand naturally attracts a loyal community of customers. Stefan's passion and expertise have defined his career in marketing, making him a specialist in brand psychology and community building.


How to connect Stefan: https://www.linkedin.com/in/stefan-maritz/



How to connect Torund : 


Facebook: https://www.facebook.com/torundb/

LinkedIn: https://www.linkedin.com/in/torundb/

Website: https://torundbryhn.com/

Link to buy her book: https://amzn.to/3UmTJzI

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