cover art for Unlocking Data-Driven Personalization with Zontee Hou: Insights for Marketers

Become Famous With Torund Bryhn

Unlocking Data-Driven Personalization with Zontee Hou: Insights for Marketers

Season 4, Ep. 6

🎙️ Welcome back to another exciting episode of "Become Famous." In this episode, host Torund Bryhn is joined by special guest Zontee Hou, a renowned author and marketing expert who has recently released a groundbreaking book on data-driven personalization.

Listeners are in for a treat as Zontee shares her expertise on harnessing data to create seamless and relevant customer experiences. She emphasizes the importance of marketers sitting at the data table and explores the nuances between metrics-driven and data and insights-driven. She illustrates the power of personalized data in anticipating customer needs through real-world examples from successful companies like FreshDirect, Nike, and Sephora.

The discussion also explores how small businesses can effectively utilize data-driven strategies. Zontee underscores the significance of ethical data collection, balancing personalization with privacy, and the transformative potential of AI in marketing.

This episode is packed with valuable insights for business owners, marketing professionals, and anyone interested in the evolving landscape of data-driven customer experience. So, gear up for this episode and discover the future of personalized marketing!

Key Moments : 

04:18 Differentiating metrics-driven from data-driven marketing for relevance.

09:34 Book addresses GDPR, ethical considerations for data use.

11:16 Nike uses data to personalize customer experience.

16:37 Create targeted resources, reach the right customers effectively.

19:08 Focus on audience, ROI, and customer value.

21:19 Integrated approach benefits sales with better leads.

24:26 AI enables quick customer analysis, driving satisfaction.

34:12 Test messaging with 3 personas for refinement.

35:03 Human expertise is important, with balance in privacy.

About the Zontee Hou : 

Zontee Hou is the author of the new book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. She's also the managing director of the consultancy, Convince & Convert, and founder of Media Volery—a boutique digital marketing agency. Zontee is a sought-after business speaker and one of TopRank's top B2B marketers and top content marketers. She has also taught at Columbia University and the City College of New York.

Links to connect Zontee:

How to connect Torund : 




Link to buy her book:

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