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Garlic Marketing Show

Attract more of your perfect clients using authentic marketing you'll feel good about


Latest episode

  • 8. AI Brand Tips for B2B Businesses with Kate DiLeo

    23:46
    Tired of your brand message falling flat?  We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰  In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).What You’ll Learn:How to Know if AI is Effing Up Your BrandingThe Metrics That You Can Use to Test Brand EffectivenessBest Way to Get Feedback on Marketing from Your Sales TeamHow to Know if AI Can Actually Test Your Branding One Tool Kate Loves for AIConnect with Kate DiLeo:WebsiteLinkedinInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

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  • 7. 0 to 100k Engaged Instagram Followers in 6 Months Without Ads by Brenden Kumarasamy

    43:48
    Want to be the next big thing on Instagram? Take it from public speaking master, Brenden Kumarasamy! This guy coaches CEOs to speak with confidence and raise millions, and he's built a business teaching you to speak YOUR truth. He grew his own Instagram to 100K followers (and he's aiming for 1M!).Here's his master plan: post consistently (4x a day), learn from the best by studying accounts with 10x your followers and copying their winning formats, experiment with different styles to see what resonates with your audience, and don't be afraid to invest – a $5,000 experiment can get you 50,000 followers!The biggest takeaway?Social media is the ultimate equalizer. It doesn't matter who you are or where you came from, YOU can build a thriving business by connecting with the right people.Ready to unlock your potential? DM Brenden now and tell him what inspired you!What You’ll Learn:The Truth Behind a Hundred Thousand Followers for Lead GenerationThe Difference Between Being Great at Social Media Versus Finding a Great LeadSocial Media Coach the NBA Social Media PlatformThe NBA of Social Media Platforms Versus the High School of Social Media PlatformsThe Best Way to Commit a Five or Six-Figure BudgetHow to Create an Amazing Lead Magnet Offer That Converts PeopleInstagram Now Instead of YouTube or TikTokThe Three Big Reasons That You Need to Be Focusing on Instagram in the B2B SpaceThe Biggest Mistake in Growing Social ChannelsConnect with Brenden Kumarasamy:WebsiteLinkedinInstagramYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 6. Ben LeDonni Makes Small Marketing Teams into AI-Driven Powerhouses

    28:46
    We had the incredible Ben LeDonni on the Garlic Marketing Show, and WOW, did he drop some serious AI wisdom! 🤯Who's Ben? 🤔 Ben's not just an agency owner, he's an industry LEADER who's seen it all—from the early days of digital marketing to the AI revolution we're living NOW. His company, BNP Engage, is all about empowering marketing teams with AI.During the episode, Ben spilled the tea on why AI is your new best friend (not a replacement!), how giving it context is key, and why proper adoption and training are essential. He even shared a jaw-dropping success story of how he helped a one-person marketing team become an unstoppable force with AI!If you're feeling a little unsure about AI or just need some guidance, Ben's got your back! This episode is jam-packed with actionable tips on how to use AI to skyrocket your team's productivity, unleash a wave of creativity, and leave your competition in the dust.What You’ll Learn:Empowering Small Marketing Teams with AIAll the Tough Things Around AI, How to Overcome ThemThe Two Most Important Things in AI for Your TeamHow to Roll Out AI in Your BusinessThe Important C Word: Context in AIThe Biggest Failures in AdoptionHow a One-Person Marketing Team Was Amplified into a Five to Ten-Person Marketing TeamConnect with Guest:WebsiteLinkedinAI Marketing Accelerator ProgramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 5. Ditch the Dumpster Fire Ads and DOUBLE Your Business with Customer Experience Magic

    34:35
    Meet Jason Friedman, the customer experience wizard behind the CX Formula! He's on a mission to help businesses like yours create raving fans who can't stop talking about how amazing you are.🤯 Jason dropped some serious knowledge bombs on the Garlic Marketing Show:He emphasized that instead of constantly chasing after new customers, businesses should focus on nurturing their existing ones and turning them into loyal advocates. He also advised mapping out the ideal customer journey and designing an experience that exceeds their expectations at every touchpoint. Jason cautioned against overwhelming new customers with too much information or too many options, suggesting instead to start with small wins and gradually build trust. Finally, he highlighted the power of strategic over-delivery, emphasizing the importance of creating memorable "wow" moments without overspending.🔥 Want to see the magic in action? Jason helped one driving school DOUBLE their revenue in just THREE MONTHS!🤩 Ready to transform YOUR customer experience? Grab Jason's FREE gift and get ready to be blown away!What You’ll Learn:The Importance of Prioritizing Existing CustomersHow to Design a Customer Journey that Delivers "Wow" MomentsA Gradual Approach to Onboarding New CustomersStrategies for Over-Delivering Without OverspendingConnect with Jason Friedman:WebsiteLinkedinFREE GIFT!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • Greg Brooks on Amazing CHAT GPT Prompts for Future Proofing Your SEO Content

    40:14
    SEO Pros, Listen Up! 📢 Just had a mind-blowing chat with Greg Brooks, the SEO genius behind SearchTides. 🤯 If you're not familiar, SearchTides is your one-stop shop for navigating the wild world of AI and SEO. Greg dropped some serious knowledge bombs about the AI revolution (it's HERE, and it's changing the search game), ChatGPT 10.0 (it's coming, so get ready to optimize!), and why content is (still) king (but "helpfulness" is the new secret sauce). He also spilled the tea on why link building is NOT going away (it's more important than ever!), whether Dark Funnel Metrics are dead, how small businesses can outsmart the big guys with AI, and the AI habits you need to stay ahead of the curve. Ready to level up your SEO game? Check out SearchTides and tell 'em Ian sent you! 🔥What You’ll Learn:Knowing the Adoption Cycle Curve and Taking Advantage of ItOptimizing Your Business for AI SearchesThe TRUTH Behind AI Search OptimizationThinking About ChatGPT 20Metrics Are Going Away and What You Should Focus on InsteadSaturated vs Unsaturated ProfitsThe Advantage Small Companies Have Over Larger Companies in AI and SEOAmazing ChatGPT Prompts for Future-Proofing Your SEO ContentThe AI Habits You Need to CreateThe Future of AI and VideoConnect with Greg Brooks:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 3. Monkees Transforms Franchisee Email Marketing by Connecting Heartland to Klaviyo

    45:22
    We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today. 🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.Check out the episode now! Let’s turn those abandoned carts into sales!What You’ll Learn:Unique Features of Klaviyo That Make It Much More PowerfulIntegrating Wine Direct: Streamlining customer data management and targeting.Integrating 4 Million Tickets into Klaviyo to Find WhalesAddressing the 70% Cart Abandonment RateThe Reality of Hidden Challenges in E-commerceDoubling the Reach of Cart Recovery EffortsThe Problems with the Nike StoreOne Simple Pop-Up to Increase Cart Retention by 50%Targeting Whales Who Abandon MoreWinning the Adobe Innovation AwardConnect with Joe Rollinson:WebsiteLinkedinWebsite Service Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel
  • 2. Jeffrey Barnes On Walt Disney’s REAL Super Power and How to Use it As Your Business

    47:05
    Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did. What You’ll Learn:Overcoming Adversity: Writing the Disneyland BookWalt Disney's Bankruptcy and BeliefWalt Disney's Innovations and Customer ObsessionWalt Disney's Legacy and RecognitionWalt Disney's Final Days and His Love for DisneylandWalt Disney's Leadership and VisionThe Disagreeable Genius: Walt Disney's Unique ApproachComparing Visionaries: Walt Disney and Steve JobsConnect with Jeffrey Barnes:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel