Garlic Marketing Show

Most new products fail. But Jon LaClare has spent decades changing that.In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.What You’ll Learn:Why 95% of New Product Launches Fail—and How to Avoid ItThe Secret to 10x Success Rates for New Product LaunchesThe #1 Thing You Must Do for a Successful Product LaunchWhat Kraft’s Early Failures Taught About Launching ProductsThe One-Day Strategy Behind BlueBlockers and OxiClean’s SuccessThe Perfect Launch System and the 3 Ps of a Profitable RolloutThe Real Problem Most Marketers Miss in Product Launch CampaignsThe Truth About ‘But Wait There’s More’ and Billy MaysHow to Use AI and Video the Right Way in Product MarketingThe Role of Authenticity and the Media Buying Tools Jon UsesConnect with Jon LaClare:Website - https://www.harvestgrowth.com/Linkedin - https://www.linkedin.com/in/jon-laclare/Instagram - https://www.instagram.com/p/DI4LwoaMiNT/YouTube - https://www.youtube.com/@HarvestGrowthVIDEOmarketingX - https://x.com/jonlaclareBook - https://www.harvestgrowth.com/perfectlaunchsystembookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.What You’ll Learn:Why public speaking is more valuable than ever in the age of AIBig stage vs small stage: where your speaking skills really matterThe difference between average and unforgettable presentersHow storytelling creates connection and builds authorityWhy most storytelling frameworks don’t actually workWhat triggers audience emotion (dopamine science of stories)The biggest mistake even good storytellers make on stageHow to collect and test your best storiesNikki Glaser, award shows, and testing your material 90+ timesHow to use context to make thank-you speeches powerfulMaking numbers come alive with a storyOne of the worst award show moments—and how it was fixedMike’s VIP days and working with top speakers and execsConnect with Mike Ganino Website - https://mikeganino.com/LinkedIn - https://www.linkedin.com/in/mikeganino/ Grab Mike’s book Make a Scene:https://mikeganino.com/make-a-scene-behind-the-book-with-erin-king/Instagram - https://www.instagram.com/mikeganino/?hl=enResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Most People Are Playing Not to Lose… and It’s Costing Them EverythingYour money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.What You’ll Learn:Why your money mindset may be sabotaging your businessHow a trip to Paris revealed the truth about abundanceCommon unconscious patterns that keep us in scarcityWhy most people are “playing not to lose”The AWAKE methodology for transforming your relationship with moneyWhy your business vision might not be the real visionHow to shift from fear to clarity in financial decisionsThe importance of conscious awareness in marketing and moneySurvival vs. growth: the difference in your strategyConnect with Guest:Website: https://www.wealthclinic.comBook: https://www.mindfulmillionairebook.com/LinkedIn: https://www.linkedin.com/in/leisapeterson1/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.What You’ll Learn:The messy brand moment that started it allWhat Christene learned working with luxury brandsThe Knowing Process: Brand, Audience, DataWhy misalignment kills conversions (and energy)When to walk away from an offer that doesn’t feel rightThe mid-year review that fixes client messaging fastBrand guides as living documents (not rulebooks)The one-click AI tool that a client used to analyze sales callsThe mistake that nearly tanked her agency—and how she came backConnect with Christene Marie: Website - https://www.theknowingagency.com/Personal Website - https://christenemarie.com/Instagram - https://www.instagram.com/christenemarie_/?hl=enLinkedIn - https://www.linkedin.com/in/christenemarie/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.What You’ll Learn:The Trap of Scaling by Doing MoreWhy Delegation Isn’t the Same as FreedomThe “Freedom Mapping” Process to Get Out of the Day-to-DayThe Most Common Bottlenecks in AgenciesHow to 10X Profits Without Working MoreWhen to Stop Taking on New ClientsMandi’s Framework for Scaling with Minimal Involvement The First System Every Agency Must BuildWhy More Revenue Doesn’t Equal More ProfitConnect with Guest:Website - https://handsoffceo.com/LinkedIn - https://www.linkedin.com/in/mandiellefson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference).If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys.What You’ll Learn:The Biggest Marketing Mistake Law Firms Make (And How to Fix It)Building a Standout Brand Instead of Blending In With Generic AdsBeyond Google Ads – How Diversifying Marketing Channels Boosts ResultsWhy Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long RunWhat Law Firms Can Learn From Geico and State Farm About BrandingApplying Insurance Company Strategies to Your Law Firm MarketingConnect with Chris Dreyer:Website - https://rankings.io/LinkedIn - https://www.linkedin.com/in/chrisdreyerco/Instagram - @chrisdreyercoPodcast - https://rankings.io/pimResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 🔥 SPECIAL OFFER for Garlic Marketing Show ListenersJody is offering something huge for our listeners.You can get $100 off her full Predictable Profit Formula Course, normally $297, but now only $197 for Garlic Marketing fans.🧄 Go here to grab the discount: https://solutions.acceleratedmedicalpractices.com/the-ppc-sales-page-garlic.htmlIf you’re serious about building a profitable cash-pay practice, this is the shortcut to getting there with a real plan that actually works.What You’ll Learn:How Jody Layne Scaled a Hormone Practice from $500K to $4.2MThe Predictable Profit Formula OverviewCash-Pay Practice Challenges and Opportunities(The One Mistake Jody Regrets) Waiting Too Long to Raise PricesWho the Predictable Profit Formula Works Best ForConnect with Jody Layne:Facebook - https://www.facebook.com/acceleratedmedicalpracticesYouTube - https://www.youtube.com/@AcceleratedMedicalPracticesInstagram - https://www.instagram.com/acceleratedmedicalpracticesLinkedIn - AMP - https://www.linkedin.com/company/accelerated-medical-practices/?viewAsMember=trueLinkedIn - Jody - https://www.linkedin.com/in/jodybethlayne/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales.Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch.What You’ll Learn:The biggest sales myths that are costing you dealsWhy you’ll hate your next salesperson if you don’t fix this firstThe huge gap between lead magnets and selling high-ticket offersThe biggest mistakes founders make when hiring closersWhy referrals might actually be hurting your businessThe seven reasons prospects don’t buy and how to overcome themHow bad CRM habits are ruining your follow-upsWhat Dr. Seuss can teach you about selling the right wayConnect with John Hill:Website - https://adaptedgrowth.com/LinkedIn - https://www.linkedin.com/in/johnblanehill/Book - https://adaptedgrowth.com/selling-from-scratch/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel

AI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating.What You’ll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shopping ResultsA Real Case Where a Known Company 8X’d Their ResultsThe Only Website That Is 100% AI Visible—and Why It MattersThe Smart Data Points Your Product Pages Must IncludeConnect with Tanner Larrson:Website - https://built2scale.co/LinkedIn - https://www.linkedin.com/in/tannerlarsson/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel