Garlic Marketing Show
Dominate with Video Marketing like Wilt's 100 Point Game
Season 2, Ep. 27
Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls.Jordan was the best player to ever play the game. 6 Championships with one team proves it.Still, he never had a 100 point game. Only one player ever accomplished that.Wilt Chamberlain. March 2, 1962.Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things.There were no 3 point shots back then.Wilt “upped” his fundamentals.It wasn’t 360 dunks. It wasn’t 3 pointers.Fundamentals win games.Fundamentals also make great marketing and, in return, great business.In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."What’s the “100 point game” for your business?Increased profits?Market share?Bigger clients?You should decide that. Then do everything to “up” your fundamentals to get to the 100 points.One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem.I know it holds me back. It’s probably holding you back too.You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.Make a commitment to the fundamentals of your marketing.Don’t worry about what anyone thinks. It’s what makes champions.
How to Be a Guest on The Today Show with Christina Nicholson
Season 2, Ep. 26
In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee.After spending ten years as a news reporter and anchor, Christina wanted a job that allowed more flexibility to spend more time at home with her family. She quickly realized, from her experience in television, that a lot of business owners lacked the skill sets to successfully pitch to television stations.This started Christina’s career as a self-titled ‘professional freelancer’ where she helped clients gain media exposure. Before she knew it, she had a solid team built up and created Media Maven. At Media Maven, Christina and her team are dedicated to helping people and businesses earn media exposure without spending any money on advertising.What You'll Learn:How Christina got a client onto The Today ShowHow to find stories that will trendChristina talks about her free masterclass that educates people on pitches that ensure publicityThe advantage in podcasts when it comes to ROIThe best pitch for getting on somebody’s podcastHow to be a better interviewee
The Tik Tok Strategy That Made 60K Followers in 6 Months with Sue Zimmerman
Season 2, Ep. 25
In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months.For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults.In this episode, Sue and Ian explore the business opportunities that Tik Tok can offer. She also teaches the tips, tricks, and winning formula that she has taught to her own students, resulting in a video garnering over a million views. Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!What You'll Learn:The cutting edge techniques that got Sue 60K Tik Tok followers in only 6 monthsSue’s winning Tik Tok formulaSue’s method for using Tik Tok to push her following onto other channels and platforms, such as her ‘Tik Tok for Business’ Facebook GroupHow you can really build and grow your business using Tik TokThe secrets behind Tik Tok’s For You pageSue’s content strategySue demonstrates how to do a video reply to a question
How to Use Improv to Improve Your Stories with Mike Ganino
Season 2, Ep. 24
Ian sits down with Mike Ganino for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story.Mike Ganino is world-renowned keynote speaker, trainer, podcaster, and consultant, who helps individuals and companies cultivate a sense of community and drive results. A veteran of the hospitality and tech industry, Mike has helped develop thriving workplace cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking. He is passionate about helping businesses find their story and craft stories specifically tailored to their audience.In this episode, Ian and Mike talk about the ways in which you can develop impactful stories to take your business to the next level, identifying your truth, and strategies for success.Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!What You'll Learn:The best ways to improve your public speaking skillsHow to utilize public speaking to grow your businessIdentifying your truthDeveloping a story that helps people decideStrategies to create stories through assessing your audienceFinding successful methods to craft your speech
How to Tell Stories with Your Healthcare Photography with NYC Photographer Karen Haberberg
Season 2, Ep. 23
In this week of the Garlic Marketing Show, Ian sits down with freelance portrait and healthcare photographer Karen Haberberg to discuss the importance of using photography to tell a story and how she has given a voice to many children with rare genetic conditions and their families through her work.Since getting her first camera at 13 years old, Karen always realized she had a passion for telling people’s stories. Influenced by her own family’s experience dealing with the passing of her older brother, who passed from a rare genetic disease, Karen realized she wanted to use her skills to help raise awareness about families in similar situations and give them the chance to have their voices heard.Over her career as a professional photographer, her work has been featured in numerous publications, such as The New York Times, The Daily News, and Huffington Post. After publishing two photo books that include real stories from people she encountered, who have genetic conditions, she continues to photograph with the intent to have her message heard and to educate her audience.In this episode, Karen and Ian dive into the many nuances of healthcare photography, how to properly prepare for a shoot, and how to ensure you’re hiring the right healthcare photographer for you.
How to Get First Page Google Rankings As a Personal Injury Attorney with Rankings.io's Chris Dreyer
Season 2, Ep. 22
In this week’s episode of the Garlic Marketing Show, Chris Dreyer of Rankings.io joins us to talk about why great Search Engine Optimization is crucial to build a brand, influence reputation, and to rank first in Google search results.Rankings.io is a specialized company that only provides SEO services to elite personal injury attorneys, resulting in an unapologetic online presence and first page Google rankings. Chris Dreyer is the mastermind behind Rankings.io and an expert SEO strategist who has specialized in search engine optimization for lawyers specifically for the majority of his career. Given that the term personal injury attorney is among the most difficult terms to rank for, and is what Rankings.io does every day, Chris can teach you something about SEO regardless of your industry.In this episode you will learn:Why SEO offers the best ROI in marketing.How SEO creates a virtual asset and reserves digital real estate on search results pages.Techniques to increase the efficacy of your search engine optimization efforts.How to keep your content relevant.Details about how Chris produced first-page search results for his client not just locally, but nationally.
How to Build a Brand with Personal Communication, Leadership, and Storytelling with Orlando Magic’s Pat Williams
Season 2, Ep. 21
In this week’s episode of the Garlic Marketing Show, Pat Williams, co-founder of the Orlando Magic, joins us to discuss what has brought him success as a business owner, marketer, and team leader.Pat Williams is no stranger to success. In his lifetime he has managed numerous successful professional sports teams, authored 100 books, and established himself as an influential motivational speaker. In his personal life, he has climbed mountains, run marathons, survived cancer, and even has wrestled a bear.Today he discusses the art of storytelling in communicating and how selling the experience in marketing while emulating an admirable persona will lead to success in business and in building a brand from the ground up. What You'll Learn:The best communicators are storytellers, we’re hard-wired to retain stories.Study your mentors, leaders, and heroes to discover and adopt admirable, intelligent qualities to apply to business (and life). People flock to great wisdom.In leadership positions, study your people. Know and encourage their talents.In one way or another, everyone is a leader.What it takes to build and market a brand from the ground up.If you don’t market, nothing happens, sell the experience (Bill Beck’s influence).The most offensive thing you can do is bore people.
How to Establish Your Authority Through Storytelling With Best-Selling Author Michelle Prince
Season 2, Ep. 20
Ian sits down with Michelle Prince for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story.Michelle is a best-selling author, life coach, podcaster, self-publishing expert, motivational speaker, and CEO/Founder of Performance Publishing Group. She is passionate about connecting with businesses and individuals to identify their strengths and talents. Her vision has helped thousands of entrepreneurs tell their stories and become published authors through her consulting, seminars, and publishing services.In this episode, Ian and Michelle talk about the ways in which storytelling can take your platform to the next level, identifying your passions, and strategies for success.What you'll learn:Strategies to talk about your experiences without fearThe value of getting your story out thereIdentifying your passionsWhy now is the best time to use your knowledge help serve someoneMoving past imposter syndrome and making profit from your authorityHow a book can turn into your best marketing tool
How Restaurants and Retail Businesses Can Increase Revenue 12% NOW with $5 a Day
Season 2, Ep. 19
In this week's episode of the Garlic Marketing Show, Co-Founder and CEO of targetable.com, Vlad Edelman is providing guidance and support to all restaurants going through the current crisis.Are you a restaurant owner struggling to stay afloat during the current crisis? Not sure where or how you should be focusing your efforts? It may not seem like it, but RIGHT NOW is your biggest opportunity. The price of risk has never been cheaper (and truly, this goes for all businesses).Vlad says that if you’ve shied away from using delivery services like DoorDash or other digital services, it has never been cheaper risk wise to start experimenting now. We’re not seeing new trends emerging as the world deals with this pandemic. What we’re seeing is an acceleration of the trends that we were slow to adopt, like food delivery platforms, online ordering, etc.Listen to the full Garlic Marketing Show episode with Vlad Edelman to get your restaurant back on track during the crisis.What You’ll Learn:How Targetable can Help Your Restaurant for the next 2 months3 Tips on How to Make it Through the CrisisHow Much You Should Be Spending on MarketingWhat You Should be Doing Right Now if You Have a RestaurantWhat’s on the other side of this Crisis