Garlic Marketing Show

10/22/2020

Dominate with Video Marketing like Wilt's 100 Point Game

Season 2, Ep. 27
Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls.Jordan was the best player to ever play the game. 6 Championships with one team proves it.Still, he never had a 100 point game. Only one player ever accomplished that.Wilt Chamberlain. March 2, 1962.Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things.There were no 3 point shots back then.Wilt “upped” his fundamentals.It wasn’t 360 dunks. It wasn’t 3 pointers.Fundamentals win games.Fundamentals also make great marketing and, in return, great business.In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."What’s the “100 point game” for your business?Increased profits?Market share?Bigger clients?You should decide that. Then do everything to “up” your fundamentals to get to the 100 points.One other thing. Fundamentals aren’t sexy. That was Wilt the Stilt’s problem.I know it holds me back. It’s probably holding you back too.You’ve probably read/heard me talk about John Wooden, the greatest college coach of all time. Everyone started by learning to tie their shoes properly. Not sexy. People made fun of him. They couldn’t argue with 10 National Championships.Make a commitment to the fundamentals of your marketing.Don’t worry about what anyone thinks. It’s what makes champions.
10/14/2020

The Tik Tok Strategy That Made 60K Followers in 6 Months with Sue Zimmerman

Season 2, Ep. 25
In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months.For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults.In this episode, Sue and Ian explore the business opportunities that Tik Tok can offer. She also teaches the tips, tricks, and winning formula that she has taught to her own students, resulting in a video garnering over a million views. Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!What You'll Learn:The cutting edge techniques that got Sue 60K Tik Tok followers in only 6 monthsSue’s winning Tik Tok formulaSue’s method for using Tik Tok to push her following onto other channels and platforms, such as her ‘Tik Tok for Business’ Facebook GroupHow you can really build and grow your business using Tik TokThe secrets behind Tik Tok’s For You pageSue’s content strategySue demonstrates how to do a video reply to a question