Be More Pirate


Jon Alexander

Season 2, Ep. 9

Towards the end of Be More Pirate there's a chapter in which Sam writes his own pirate code: article no.3 is 'Make the Citizen Shift' which is a challenge to us all to see ourselves as citizens rather than consumers. The inspiration for that article came from the New Citizenship Project which was co-founded by our guest this week, Jon Alexander. 

Jon spent the majority of his early career working in advertising - the pinnacle and pioneer of consumer culture but eventually turned his back on it when he realised very starkly the damage it was doing. The New Citizenship project was his rebellion - a challenge to the societal story that the only power we have is as consumers, and a challenge to organisations that the only thing they can do is sell. He's now captured all of this accumulated wisdom and learning with the NCP in his first book, aptly named, Citizens, which is out on March 17th. For anyone in our community who has connected with the idea of re-humanising transactional mechanistic work cultures - Jon's work will give you so much inspiration and ammunition.

Citizens is available to pre-order via Canterbury Press:

New Citizenship Project:

More Episodes

Tuesday, October 26, 2021

The Uncertainty Experts

Season 2, Ep. 5
This week's episode is a bit different, as we steer away from pirates and rebellion and into Sam's new project, The Uncertainty Experts: a three part interactive documentary that is scientifically proven to increase your tolerance to Uncertainty. And after the year we've had, what could possibly be more helpful? In the same vein as Be More Pirate, The Uncertainty Experts is full of stories. It's based on interviews with some remarkable people who have each found their way through deep uncertainty and developed strategies that can help you in turn. And, it's backed up with some robust research undertaken by scientists at University College London that helps you to understand the brain science behind the narrative. In a nutshell, it's an edgy, experimental reframe of uncertainty as something not to fear or avoid but to embrace. In this episode of the podcast I chat to Sam and lift the lid on the process of putting the documentary together and explore some of the concepts that really stood out to me. The Uncertainty Experts airs on 9th November, if you go to the website you can get a taste of some of the people you'll meet on this unusual journey, take the uncertainty test and get a feel for what it's all about. You can also of course purchase tickets to the show, which are discounted until the end of October. And of course, there's an even bigger discount for you pirates, just drop me a line, if you'd like to get the code.