The Mike Method

What if the real reason your sales team isn’t closing deals has nothing to do with the market—and everything to do with your company’s diluted genius?In this episode of The Mike Method, Mike sits down with international business mentor and Models Method creator, Simon Bowen, for a deep dive into what really sets high-performing companies apart. Spoiler: it’s not just having a good product. It’s about clarity, believability, and a sharp understanding of your company’s core brilliance—what Simon calls your “genius.”Simon unpacks how that genius often fades as a company grows, especially when the founder’s original thinking gets lost in translation across departments. He explains how complex ideas can become instantly more persuasive when they’re visualized instead of just talked about. Think: frameworks, models, even drawing—yep, seriously.Mike and Simon also explore why believability trumps trust in complex sales, and how showing (not telling) your story makes all the difference. There’s a practical edge here too: how to adapt to changing market conditions without losing your company’s soul. Whether you’re selling consulting to Fortune 500s or pitching warships to the Navy, this conversation is a masterclass in clear communication, strategic positioning, and protecting what makes your business unique. It’s smart, visual, and refreshingly grounded—definitely one you’ll want to take notes onEpisode Resources:Connect with SimonThe Models MethodViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign UpLeadership CirclePeloton

We’re so excited to welcome Greg Smith, the Founder and CEO of Thinkific, to the pod today! If you’re curious about where learning, leadership, and community are headed, this episode is for you. Thinkific is the leading platform for creating, marketing, and selling digital learning experiences. Greg is passionate about helping entrepreneurs build businesses around their own passions, knowledge, or skills. Before launching Thinkific, he was a corporate lawyer at one of the largest law firms in the country. During that time, he launched an online course as a side project—one that quickly took off and began generating more income than his law career. Since then, Greg and the team at Thinkific have helped over 50,000 entrepreneurs and businesses in 190 countries teach millions of students and build thriving communities through courses, memberships, and more.In this episode, Greg and Mike dig into why learning isn’t something we do alone anymore—and how community is becoming the real driver of growth, both personally and professionally. They explore how AI is changing the way we connect and learn, making experiences more personalized while also raising big questions about staying authentic in a world flooded with content. You’ll also hear their take on the future of marketing (spoiler: it’s all about real relationships) and why today’s CEOs need to lean into culture and personal branding, not just strategy and control.Whether you're leading a team, building a business, or just hungry to grow, there’s something in here for you—especially if you care about surrounding yourself with great people, staying human in a tech-heavy world, and being part of something bigger than yourself. Listen on Apple, Spotify, Youtube or wherever you get your podcasts.Dive In..00:00 The Shift Towards Community in Learning03:12 The Role of AI in Enhancing Community Engagement06:25 Building Authentic Connections in a Digital World09:04 Leveraging AI for Personalized Learning Experiences12:23 Innovative AI Applications in Learning and Community15:02 The Future of Marketing in Learning Communities24:18 The Impact of AI on Social Media29:24 The Shift Towards Personal Growth and Learning39:16 The Evolving Role of CEOs in Branding45:12 Advice for Future LeadersEpisode Resources:Connect with Greg SmithThinkificViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up

Mike is sitting down with Adrienne Giffen to dive into the big stuff—personal growth, leadership, creativity, and how we really connect with each other in a screen-heavy world. They chat about those early life experiences that shape us (yes, even high school memories!), the surprisingly personal journey of writing a book, and the magic of a board game designed to spark meaningful conversations. Adrienne is an Executive Recruiter and Digital Entrepreneur who is passionate about the difference she can make in the world. Through adversity, she discovered what makes her dance in love, family, friendships and career. Almost twenty years ago, Adrienne had a spiritual experience so profound and lasting, it prompted her to write a book called UNRAVEL YOU, encouraging women to connect the dots to discover what makes them dance.That game, Now You're Talking, isn’t just about fun—it’s about creating space for real talk, laughter, and those unexpected "wow, I didn’t know that about you" moments. It’s all about getting past small talk and really seeing each other, no matter your age or background. Mike and Adrienne also reflect on the tougher stuff—like how challenges can lead to serious growth, and how sticking to your core values can help guide your biggest decisions. They touch on the courage it takes to make bold choices, the power of having great mentors, and why trust really starts with understanding people as human beings first.This episode feels like a reminder we all need: that deep conversations matter, and they can happen anywhere—even around a game board. It’s also a nudge to share what we’ve learned with others, especially across generations. Whether it's letting kids express themselves freely or dreaming of a future where connection comes first, this conversation is full of heart and hope. So if you're craving a little inspiration and some thoughtful storytelling, this one’s definitely worth a listen.Dive in..00:00 Reconnecting After a Decade03:04 The Power of Top Grading in Leadership05:57 The Journey of Writing a Book11:52 Now You're Talking: The Importance of Conversation18:00 Core Values: The Foundation of Intentional Living28:07 Influential Mentorship30:56 The Role of Mentors in Leadership32:17 The Game of Connection35:41 Building Trust Through Conversation39:53 Navigating Adversity and GrowthEpisode Resources:Get in touch with Adrienne on LinkedInFamily Enterprise Canada - ArienneCore Values WorksheetViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign UpCross FitSonos

In this week's episode, Dr. Sherry Walling and Mike explore the emotional challenges entrepreneurs face, especially around burnout and business transitions. Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, author, and mental health advocate. Her company, ZenFounder, helps entrepreneurs and leaders navigate transition, rapid growth, loss, and any manner of complex human experience. She hosts the ZenFounder podcast, which has been called a “must listen” by both Forbes and Entrepreneur Magazine and has been downloaded more than 1,000,000 times. She was also the host of Mind Curious, a podcast series exploring innovations in mental health care via psychedelics.In this episode Dr. Walling unpacks how burnout isn’t just about working too much—it’s often the result of repetitive stress and work that lacks meaning. She emphasizes the value of having a hobby that brings joy, helping to reset the brain and prevent burnout. They dive into how transitions—like selling a business—can trigger deep identity shifts. Founders may feel disconnected, unsure if they’re still the right fit for their company, or surprised by the emotional weight of letting go. Exits can strain personal relationships and bring unexpected feelings of loneliness, even after financial success. That’s why Dr. Walling encourages entrepreneurs to reflect on their values and goals before making big decisions.This conversation is especially helpful for founders who are feeling burned out, considering a major transition, or simply wondering what's next! It offers clarity, compassion, and a reminder that you're not alone in navigating the emotional side of entrepreneurship. Listen on Apple, Spotify, Youtube or wherever you get your podcasts.Episode Resources:Dr. Sherry WallingZenFounderZenFounder PodcastBook: Exit Strategy: The entrepreneur’s guide to selling your business without regretDr. Sherry Walling's BooksOura RingVega

In this episode, Taylor Hui shares how she’s built a meaningful career by following her passions and staying rooted in purpose. She talks about launching The Beautiful Foundation, a national charity that creates safe, supportive spaces for young girls and non-binary youth. Taylor is the founder and executive director of the BeaYOUtiful Foundation, The Roster and also a fashion model. Many businesses are founded in response to a challenge, but Taylor Hui’s inspiration for the BeaYOUtiful Foundation is more personal than most. In high school, several of Hui’s friends were living with eating disorders, and Hui herself experienced cyberbullying. “I saw patterns of girls not being able to love themselves or really embrace all that they were, and it made me start questioning what was stopping that kind of education,” she says. She didn’t wait for an answer: in her senior year, Hui launched a six-week pilot program meant to foster self-confidence in young girls. That 2013 pilot program grew into the BeaYOUtiful Foundation. In 2018, it became a B.C. society, and in 2019 a registered charity. Mentorship is the backbone of Bea­YOUtiful—the roster of volunteer mentors is diverse, from university students, teachers and counsellors to lawyers, firefighters and professional athletes.What began as a response to a real need has grown into a movement centered on empowerment, self-worth, and community. In this conversation Taylor reflects on the power of mentorship—not just as something we offer others, but as a reciprocal experience that helps us grow, too. She encourages women to recognize their ability to guide and uplift others by simply being the support they once needed themselves.Taylor also opens up about her modeling career and fashion brand, both of which she uses as platforms to challenge beauty standards and advocate for authenticity. She talks candidly about the struggles of dealing with cyber bullying and the pressure to maintain a certain image, while also juggling the demands of running a nonprofit and a business. Despite the challenges, she’s driven by a clear sense of purpose and a desire to make an impact. Her story is a thoughtful reminder that when you stay aligned with your values and lead with heart, your work can become something much more than a job—it becomes a reflection of who you are.Episode Resources:ViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign UpTaylor HuiBeaYOUtiful FoundationThe Roster

This week on The Mike Method, Mike and Cameron Herold dive into what makes the relationship between COOs and CEOs so important, especially when it comes to avoiding burnout and keeping a business running smoothly. Cameron is "the COO Whisperer." He is founder of the COO Alliance and the Second in Command podcast. By age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue in just six years. An in-demand speaker, best-selling author, mentor, and coach, he has shown hundreds of clients globally how to double both their revenue and profit in three years or less. He is the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful speaker at entrepreneur and leadership events online and in-person globally.In this convo Cameron shares how the COO Alliance came to life as a way to support COOs, a role that’s often overlooked but absolutely essential. They chat about how knowing your strengths (and weaknesses) is a game-changer for leadership, why healthy conflict between CEOs and COOs can actually help a company grow, and how adapting to AI and new technology isn’t just smart—it’s necessary. Strong financial skills, great coaching, and building trust within a team all play a huge role in long-term success.Cameron also shares what it’s really like to be a digital nomad, balancing the freedom of constant travel with its unexpected challenges. At the heart of it all, great leadership is about vision, adaptability, and investing in the people around you. This one is packed with insights that will make you change the way you think about leadership and the future of work! It's a must listen friends!Episode Resources:Cameron Herold: WebsiteCameron's BooksViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign UpThe One Minute ManagerThe Coaching HabitThinkificMiro