Talk Design

Join Adrian Ramsay each week for a step into the world of design, architecture and more...

Each week join your host, award winning designer Adrian Ramsay for a step into the expansive world of design, architecture and more. Adrian sits down with some of the big names and those who are lesser known from across

Richard Petrie

Richard Petrie 6 Points Podcast "The 6 most costly mistakes designers make that stop them winning great projects and earning high fees"’s tip relates to Module 6 on the LCC. Key point: Are you getting paid for pre-design research? With the Low Commitment Consultation, you can systematically win clients before they hire an architect (eliminating all possible competition).Real World Example: Graham Irwin is the Principal of Essential Habitat Architecture based in California.Graham shares his pleasant surprise about selling his LCC. ‘Just had the 2nd client sign up for an LCC, aka “Project Planning Service.” Frankly, he seemed like he might be cheap, though he and his wife do want to do a renovation badly, so I was expecting he’d be scared off. ‘Instead, he got back to me and asked about the difference in the tiers of service. I really enjoyed being able to explain that they were intended to allow people who want to do more legwork to save some money or people who don’t have the time or inclination to have much of the work done for them. ‘A few days later, he’s in.’Benefits of the LCC: When you win an LCC client, which should be easier than winning a design client (because the commitment is infinitely smaller), they are five times more likely to make a second purchase of your design services than a non-client.Next steps: Review Module 6 on the LCC. PS: Watch my short video on pricing your architectural services in tiers.PPS: Follow us on Instagram @archmarketing and check out my reel on ‘Why Architects Should Sell Slow.’

Richard Dudzicki

Richard Dudzicki is the founder and director of RDA Architects Ltd. Starting with a team of just 3 people and £2,000 funding from The Prince's Trust, RDA now employs a team of 10-15 people and is now turning over more than £1,000,000. The practice works on projects worth around £20 million. RDA are purveyors of BIM and are exploring the use of virtual reality in the Architectural Profession. The practice has a commitment to working with new technologies, off-site construction, and Passivhaus design. At least 20% of the time is spent working with R&D in the industry exploring new sustainable ideas. To date, RDA has built eight certified Passivhaus’s and are striving to meet London’s 2050 Net Zero commitment. As “ LETI Pioneers” Richard and his team are experts in this field. Richard comes from a second-generation immigrant Polish-speaking family, born in London. He has travelled extensively in search of his family’s epic refugee and2nd world war tale. His undergraduate Architecture degree was gained in Liverpool, whilst gaining a distinction for his post-graduate qualification in London using Film as a basefor studying Architecture. He has been a lecturer for some ten years at Chelsea College of Art, Greenwich and Southbank University. He has had a column in Building Design, written in other publications and appeared on the BBC. He has worked in Hong Kong and Mumbai as an Architect. Though the longing of his motorcycle explorations beckoned for him to carry on exploring the world on two wheels. From Nepal to India to the States on a Harley. He still prefers two wheels to four, though now cycling. His firm RDA is an internationally experienced, multi-award-winning studio, celebrating 25 years in practice. Their core work is the design and delivery of innovative, ecologically sensitive buildings that encourage a better, cleaner way of living and working. They are highly regarded by clients and the industry fordelivering certified Passivhaus schemes, embracing modular and offsite construction, achieving planning on awkward or sensitive sites, and designing beautifulbespoke interiors.