Revenue Accelerator

In this episode of the Revenue Accelerator Podcast, we have invited Jennifer Best. She is a senior marketing leader with proven success in developing and executing interactive marketing strategies for a startup, mid, and global organizations. She has leveraged her advanced knowledge and application of user experience, web design, and Search Engine Marketing throughout her career to build effective marketing strategies that drive lead generation and conversion. Jennifer is also an analytical leader who can identify opportunities to streamline operations, automate processes, and create cohesion across teams, brands, and at all levels of the organization. Today, Jennifer talks with us about the challenges of virtual events and building relationships during the COVID-19 pandemic.Digital Marketing in the COVID-19 Pandemic[3:02]Digital marketing as a whole is always going to be the powerhouse. What's happening with the pandemic and the work-from-home setting has thrown many marketers into a loop. They lost the ability to go on-site and do sales calls. They lost the ability to do direct mail campaigns, and everybody is now inundated with email. Everybody is pushing email because it can be accessed anywhere and is relatively inexpensive in marketing to people. It really should be more reactive and have more to do with people expressing an interest and then hitting them with communication that is relevant to what they're asking about.The Secret to Longevity[4:19]All American Entertainment is trying to focus on building relationships. With successful companies, they know that relationships are the secrets to longevity. The best price is not always going to get you loyalty. It's always going to be the relationships you build, the service you provide, and the trust and brand that will extend your relationship. That longevity of having a consistent recurring customer costs less to keep a happy recurring customer.Importance of Relationships[15:50]Building relationships will help you better understand what makes your clients tick. That is the secret to building that long-term relationship. If you understand their pain points, you're one step ahead of them, and then you can help solve them.Creating the Right Following[22:47]It's also important to know and make sure that you're getting the right following, which can be challenging. You're selling or trying to market to people and you're trying to bring in new customers to make sure you're getting the right customers. With social media, you want to get the right followers. But remember that more is not always better if they're not the right followers.Keep Practicing[34:54]Do not skip the practice step. You want to make sure that all your speakers' tests are ready, that you know the people on the other end. Do not just assume that your speakers are going to know how to get on your platforms. Prepare and practice before the day of your event. It is challenging, but the greater likelihood of success happens when those practice sessions happen.Learn more about Jennifer Best:https://aaehq.com/https://aaespeakers.com/Twitter: https://twitter.com/jen_best6?lang=enLinkedIn: https://www.linkedin.com/in/jenbest6/

In this episode of the Revenue Accelerator Podcast, we have invited Pearl Cox. She is a communications consultant, speaker, and coach who offer specialists across different fields by leveraging digital communication, speaking, coaching, and mentoring to support them in their current roles. She specifically supports director-level women in the corporate grind and shows them how to build a business using their transferable skills and adopt the attraction law. Today, she talks with us about how visibility and leveraging your current skill sets can multiply your current business without any extravagant and complicated strategies.A Speaker for Women[3:21]Someone reached out to Pearl asking for women speakers that excelled in a male-dominated area. This started her journey to speaking. The first time she spoke was at a school in the UK where she shared her story with girls. She hoped to give them pearls of wisdom and insights as to how they could grow.Law of Attraction in Communication[9:34]In the law of attraction, you want to manifest what you want. You have your idea, set your goals, and want to go where you want. That's affirmations and the law of attraction. If you look at it that way you do it without realizing it, you will understand the process behind it and do it without realizing it. With communication, you can then share with others and use your understanding to share your message with everyone.Less Expectations[15:44]There are these hidden doors that people kind of go through. But it is not something that you're allowed to talk about in the corporate space. You can't just be like sending an email and expect to have a positive outcome. You can't always lean in energetically positive expectations because people will roll their eyes at you. But you also must work with people in terms of standing in that faith and not dismissing their power.Project Management Skills[17:59]Any parent that juggles with a budget gets children ready for school. This is like project management. It's understanding that and seeing how you can put that in. Project management is an essential skill in the workplace and you can learn so many things from that.Pearls of Wisdom[26:12]Always believe in yourself. Go for the biggest dream possible. You're going to make it. Don't let anyone knock you down because you can achieve absolutely anything.Learn more about Pearl Cox:LinkedIn: https://www.linkedin.com/in/pearlcox/?originalSubdomain=ukPodcast: https://bit.ly/2SExMgtTwitter: https://twitter.com/LaPeregrinaFacebook: https://www.facebook.com/groups/239032727276853/Youtube: https://www.youtube.com/channel/UCrUrb1ASIM3A8Hj02cTw4QA

In this episode of the Revenue Accelerator Podcast, we have invited Frank Demming. He is a competitive advantage strategist, revenue growth specialist, and small business marketing consultant. Known as the "Local Business Guy," he is also the President and CEO of Local Business Marketing Solutions. The company specializes in helping local businesses increase their revenue by 25% within 12 months. Today, Frank talks with us about the importance of investing your time in experts and how they can grow your business.Frank's Focus[2:44]Most businesses that Frank helps have $2.5 to $5 million in revenue. He helps businesses get noticed on the internet and create opportunities for them to grow their business. As a revenue growth specialist, he has a very in-depth process of getting to know his clients' audiences.Listen Carefully to the Experts[6:08]Don't just listen to the words of someone who's an expert in their field. But listen and look at the strategy that they're leveraging to communicate information.Know the Behavior of your Audience[13:15]It is very important to know what your audience reacts to or what their behavior is. If you continue to market in the way that you did before when environmental factors have changed, you're just wasting your time and effort.Modeling[16:34]Model what people are doing. Model what's being done to you. If you're a business owner and you're out, don't go and have the experience. Have the experience and ask yourself about what you learned from that experience. Figure out how you can model what you learned into your business, especially for marketing.Investing in People[19:10]If you're working with someone who knows what they're doing, there are learning curves in their strategy. Those strategies might be long-term or get-rich-quick strategies. But understand that it's really about working with someone who understands what they're doing. Be willing to make that investment because you get what you pay for.Understanding Brilliance[22:29]When you start getting to the point of realizing what your unique brilliance is, you start delegating the things that you know are not. Even if you enjoy doing something, it may not be the best thing to get your brilliance. What you want to do is outsource the stuff that you hate. Start making a list of the stuff you hate doing in your business and outsource that first. Then make a list of something that is going to scale and grow your business.Recession-Proofing your Business[41:44]In Frank's book,7 Steps to Recession-Proofing Your Business, he says that there's a way where you can win without doing SEO. You can create a list of people who are searching for your business and your service. It's called Intent Search Marketing.Learn more about Frank Demming:Frank’s book: https://www.amazon.com/Steps-Recession-Proofing-Your-Business-Long-Term/dp/1671718844Website: https://www.lbmsllc.com/