Revenue Accelerator

Share

Revenue Accelerator with Diana Needham

Season 2021, Ep. 916

In this episode of the Revenue Accelerator Podcast, our guest will be Diana Needham, the CEO, and founder of Business Book Partners in Chapel Hill, North Carolina. Diana has been making magic happen since 2008 for big business book partners, entrepreneurs, speakers, and business leaders. She has created over 90+ bestselling authors in a row using her proven system. Today, Diana tells us how she approaches her clients and how this system works.

Diana’s Work Background

[01:20]

Project management is in my blood. So, one of the side things that makes me different, I think, from a lot of people that work with authors is that there is a proven process.

[2:35]

I had no time to work with my people. That's what I loved the most about my role: mentoring and working with people.

Marketing Books

[05:14]

You need to be clear about some key questions at the very beginning. And the first one is about why am I writing this? What's the big heart story? I have to dig a lot of times to get the heart story behind the book. Why is this so important? Because you don't want to be writing the wrong book. And you don't want to be writing something you don't have passion for.

[7:47]

When I work with people from the beginning, they've got some idea, even if it's vague, which we refine, and we figure out those answers to those key questions. We know who it is, what the problem is that we're solving, what we want to be known for, what's the result that we want from this book.

Knowing your end goal

[14:19]

It goes back to that foundation, those seven questions. And knowing your end goal, that's another thing that people miss is like, okay, at the end of the day, imagine you have this book in your hand. What do you want to have to happen? And they never thought about it. They want to get it out there but haven't thought about what they want.

How changes are made

[23:36]

if you somehow got to the finish line with a book, and you're looking at it now through the lens of how can I use this as a business asset, there are probably some key things we could look at, tweak, rearrange and make it work.

Starting conversations with partners

[28:19]

How do you start the conversation? Just turn the conversation from discussing the weather to whether we should work together. Does the conversation start with what you are reaching out to?

Conclusion

[30:44]

It takes us a while to realize that what makes us different from everybody else who does what we do is our experience and story. 

Learn more about Diana Needham by visiting: www.dianamneedham.com


More Episodes

8/31/2022

Revenue Accelerator with Billy Broas

Season 2022, Ep. 818
In this episode of the Revenue Accelerator Podcast, we have invited Billy Broas, the guy who created The Five Lightbulbs. What began as a teaching tool has now evolved into a company and brand. Billy is the marketing genius behind some of the most successful online entrepreneurs and course creators. In my conversation with Billy, he shares his marketing framework, tips on how to market and build a powerful message to create infinite depth and opportunity for creativity.Ownership[03:37]What makes a good copy is one that works. Entrepreneurs who write their copy and hand it off to copywriters represent a very powerful relationship because a product invented by the entrepreneur can better express what that product is all about rather than just an idea. It will greatly assist copywriters in taking work off the entrepreneur's plate and finding new opportunities.The Five Lightbulbs[07:33]Marketing is all about getting the message across, including knowing the right words to use and how to spread the message. Understanding whether your message is ready to be amplified is also critical. Otherwise, an unclear message is conveyed, rendering it unsuitable for attracting potential customers.[09:02]Light bulb one represents messaging customers, understanding their status quo, or understanding language. Light bulb number two represents various options that people may have and the sharing those options. Many people may find themselves in situations where they are only offered something and expected to follow through. This is one of The Five Lightbulbs' goals.[12:29]Consider your approach in light bulb three. Why should they choose you when there are so many other options? What does your product do in relation to Light Bulb 4? Given that there may be multiple products similar to yours, one way to persuade people to choose you is to approach your prospective client with their needs in mind; how is this product specifically tailored for them, and how is this product a solution for them.[14:44]Light bulb number five represents the customer's new life; how you and your product were able to make a difference in their lives.Copywriting[16:55]Stop starting from the beginning. The most effective copywriters spend 80 percent of their time researching. Use tools and collaborate with others or your team to focus your efforts on more important aspects of marketing.Consistency[23:29]Marketing is the process of organizing your thoughts around your organization. It allows your organization to maintain the consistency and essence of the message you are attempting to deliver, avoiding "drift" or fading of your message intent.Conclusion[27:10]Marketing can be enjoyable, and one of the surprising things I've learned from talking to people about it is that it makes it feel like a game or puzzle you must solve. Discover how Billy Broas runs through a framework of marketing by visiting:https://fivelightbulbs.com/
8/24/2022

Revenue Accelerator with Nina Froriep

Season 2022, Ep. 728
In this episode of the Revenue Accelerator Podcast, we have invited Nina Froriep. She is an expert in the film and video production industry. Nina participated in various commercials, shows, and films and the producer and director of the Emmy Award Winning documentary film “Abraham’s Children.” Nina also helps coaches and entrepreneurs utilize video marketing for their businesses and services to gain clients. In today’s episode, she discusses video marketing and how to use it to gain clients on LinkedIn.How Nina started in the Video Industry[1:10]Nina has always been talented and an all-rounder in terms of creativity. Being curious about technology, she always tries something new, just like how she tried to invest in Cryptocurrency when it was first introduced. Thirty years ago, she discovered filmmaking and chose it over other professions because the filmmaking field has it all. Once she entered the industry, she slowly climbed up to the top.Video Marketing[3:36]For the last four or five years, Nina has been focusing on teaching video marketing with a focus on LinkedIn. They use the platform to gain clients, targeting business and service coaches and entrepreneurs. They help their clients produce content for their video marketing. [7:05]Consistency is the key that helps in monetizing on LinkedIn. As time passes by, change has been happening, especially in technology. What works now may not be appropriate in the future. Nina shared her experience on how their company boomed during 2020-2021; however, she emphasized how 2022 differs from before. Inbound Marketing[11:19]Nina values relationships a lot. When it comes to getting clients, they try their best to avoid outbound marketing and focus on inbound marketing; video marketing, after all, is part of the latter. Having great content could help people decide to reach out to you, and Inbound clients liked your content which led to them contacting you. Nina shared how she keeps track of where their clients come from – whether from a referral, a repeat client, an inbound client, or an outbound client. In her case, the clients are primarily referrals and repeat clients; otherwise, it’s an inbound with a few outbound. Strategy and Call-to-Action[13:36]In content creation for video marketing, you must first have a strategy. Determine what your purpose is, your target audience, etc. Make sure to also use call-to-action. You also need to find out your video personality. Nina shared that they have created a video personality quiz to help clients more in creating content. It will help your video to convert, and your target audience will see your sincerity as it aligns with your values. Recommendations on Content Creation[21:12]Nina recommends having a strategy and a content calendar. A content calendar can be composed of current promotions and activities of the business, events in the world, or society. Nina shared how they are currently promoting their Bootcamp. Aside from that, she makes sure share something about the video personality test once a week or thrice per month. Creativity[25:05]It’s essential to have a structure in creativity because it creates boundaries. If there are no boundaries, then there is no creativity. You should also be flexible with your content. Closing Remarks[29:58]You don’t necessarily need fancy equipment to shoot a video for marketing purposes. You can use your smartphone to start things off.Learn more about Nina by visiting: https://clockwiseproductions.com/
8/16/2022

Revenue Accelerator with Sabrina Victoria

Season 2022, Ep. 714
In this episode of the Revenue Accelerator Podcast, we have invited Sabrina Victoria, Founder and Executive Director at Human Better 365. Sabrina hosts three podcasts. All of them are on human transformation and the drive to do better than you did before. As we chat with Sabrina, she shares her ideas on how to be a successful business and continue improving as an established entrepreneur today.Procrastination[01:19]People put things off in various ways, and their decisions to do so can be influenced by several considerations. Several different circumstances can cause people's procrastination. But to get past procrastination, one has to push through the reasons one gives themselves.Negative Events Affecting Success[05:47]Trauma is a persistent cycle that runs through a person's head, preventing them from discovering or developing the potential inside them. As a result, trauma is one of the most significant reasons why individuals procrastinate.[06:45]Some are born leaders and others who are born followers. Some may have heard that they are overwhelming. However, consider it a compliment because that particular characteristic may be what attracts potential clients.Working Things Out[10:29]People have diverse life experiences at different ages. Occasionally, a particular trait from our past manifests itself in our lives today, which can be frightening. However, as we get older, we learn so much more, so don't be afraid to take a step ahead because you are not alone.[17:26]People can work on moving past their traumas in a variety of ways because everyone has different preferences. Remember that the things that people must do must also be something that they love doing as part of their job and lives.Discover how Sabrina Victoria runs through human transformation by visiting: https://www.sabrinavictoria.com/podcast