Revenue Accelerator

12/3/2021

Revenue Accelerator with Audrey Holst

Season 2021, Ep. 826
Many of you don't recognize that perfectionism is part of your Achilles heel, or if not, the entirety of what it is that's preventing you from achieving more success. In this episode of the Revenue Accelerator Podcast, our guest is Audrey Holst. Audrey helps people recognize what perfectionism is, what it looks like, and the things associated with it—thoughts, feelings, fears, and behavior. So people can start to understand and track these behaviors in themselves. Stay tuned to learn more!Perfectionism[1:03]Perfectionism is a survival mechanism that we've started with and just continued with because it seemed to work for us. But at a certain point, it becomes a hindrance and not a help.Imposter Syndrome[7:34]Imposter syndrome and people-pleasing are hugely related to perfectionism. It also depends on people's unique archetypes. There are different ways that people relate to their perfectionism and different ways that they show up.Perfectionism Archetypes[9:06]The five archetypes are the:Brake and gas perfectionist. The person who feels like they've got their foot on the gas and brake simultaneously. They're going nowhere, but it feels like they’re racing fast.Optics Perfectionist. People who patronizes aesthetics. Everything looks wonderful on the outside, but the inside is on fire.Hero perfectionist. The person who is always jumping in and saving everybody else and over-functioning but is not handling their own stuff.Covert perfectionist. People who are close to you may not even realize that you're a perfectionist, which you struggle with.Rigid perfectionist. They often show up in business, especially in certain leaders who use control and power to influence nicely.Red flags that could be costing you money in your business[15:37]Avoiding conversations that need to be had—avoiding telling the truth to yourself and others. Spending way too much time on stupid tasks that don't need your time. Not taking risks. If you're constantly putting the blame to others, it might be because you don't want to take responsibility yourself. Not only you are not managing yourself, you also don’t manage your time and energy well. Finally, things associated with avoidance type behaviors, procrastination type behaviors, or defensiveness are some of the red flags.How perfectionism play into other areas of your life[20:32]Success in your business may look a certain way. But what does success in your relationships look like? What does success in your overall life look like? What is success in your downtime? It's important to make those decisions to see how those decisions impact you as a human being, your mental health, physical health, and relational health, and get clear about that.Learn more about Audrey Holst:Website: https://fortitudeandflow.com/Instagram: https://www.instagram.com/fortitudeandflow/?hl=enFacebook: https://www.facebook.com/FortitudeandFlow/LinkedIn: https://www.linkedin.com/in/audrey-holstVisit The Revenue Accelerator Podcast’s website at:https://actionincubator.com/
11/26/2021

Revenue Accelerator with Jennifer Best

Season 2021, Ep. 812
In this episode of the Revenue Accelerator Podcast, we have invited Jennifer Best. She is a senior marketing leader with proven success in developing and executing interactive marketing strategies for a startup, mid, and global organizations. She has leveraged her advanced knowledge and application of user experience, web design, and Search Engine Marketing throughout her career to build effective marketing strategies that drive lead generation and conversion. Jennifer is also an analytical leader who can identify opportunities to streamline operations, automate processes, and create cohesion across teams, brands, and at all levels of the organization. Today, Jennifer talks with us about the challenges of virtual events and building relationships during the COVID-19 pandemic.Digital Marketing in the COVID-19 Pandemic[3:02]Digital marketing as a whole is always going to be the powerhouse. What's happening with the pandemic and the work-from-home setting has thrown many marketers into a loop. They lost the ability to go on-site and do sales calls. They lost the ability to do direct mail campaigns, and everybody is now inundated with email. Everybody is pushing email because it can be accessed anywhere and is relatively inexpensive in marketing to people. It really should be more reactive and have more to do with people expressing an interest and then hitting them with communication that is relevant to what they're asking about.The Secret to Longevity[4:19]All American Entertainment is trying to focus on building relationships. With successful companies, they know that relationships are the secrets to longevity. The best price is not always going to get you loyalty. It's always going to be the relationships you build, the service you provide, and the trust and brand that will extend your relationship. That longevity of having a consistent recurring customer costs less to keep a happy recurring customer.Importance of Relationships[15:50]Building relationships will help you better understand what makes your clients tick. That is the secret to building that long-term relationship. If you understand their pain points, you're one step ahead of them, and then you can help solve them.Creating the Right Following[22:47]It's also important to know and make sure that you're getting the right following, which can be challenging. You're selling or trying to market to people and you're trying to bring in new customers to make sure you're getting the right customers. With social media, you want to get the right followers. But remember that more is not always better if they're not the right followers.Keep Practicing[34:54]Do not skip the practice step. You want to make sure that all your speakers' tests are ready, that you know the people on the other end. Do not just assume that your speakers are going to know how to get on your platforms. Prepare and practice before the day of your event. It is challenging, but the greater likelihood of success happens when those practice sessions happen.Learn more about Jennifer Best:https://aaehq.com/https://aaespeakers.com/Twitter: https://twitter.com/jen_best6?lang=enLinkedIn: https://www.linkedin.com/in/jenbest6/
11/24/2021

Revenue Accelerator with Pearl Cox

Season 2021, Ep. 617
In this episode of the Revenue Accelerator Podcast, we have invited Pearl Cox. She is a communications consultant, speaker, and coach who offer specialists across different fields by leveraging digital communication, speaking, coaching, and mentoring to support them in their current roles. She specifically supports director-level women in the corporate grind and shows them how to build a business using their transferable skills and adopt the attraction law. Today, she talks with us about how visibility and leveraging your current skill sets can multiply your current business without any extravagant and complicated strategies.A Speaker for Women[3:21]Someone reached out to Pearl asking for women speakers that excelled in a male-dominated area. This started her journey to speaking. The first time she spoke was at a school in the UK where she shared her story with girls. She hoped to give them pearls of wisdom and insights as to how they could grow.Law of Attraction in Communication[9:34]In the law of attraction, you want to manifest what you want. You have your idea, set your goals, and want to go where you want. That's affirmations and the law of attraction. If you look at it that way you do it without realizing it, you will understand the process behind it and do it without realizing it. With communication, you can then share with others and use your understanding to share your message with everyone.Less Expectations[15:44]There are these hidden doors that people kind of go through. But it is not something that you're allowed to talk about in the corporate space. You can't just be like sending an email and expect to have a positive outcome. You can't always lean in energetically positive expectations because people will roll their eyes at you. But you also must work with people in terms of standing in that faith and not dismissing their power.Project Management Skills[17:59]Any parent that juggles with a budget gets children ready for school. This is like project management. It's understanding that and seeing how you can put that in. Project management is an essential skill in the workplace and you can learn so many things from that.Pearls of Wisdom[26:12]Always believe in yourself. Go for the biggest dream possible. You're going to make it. Don't let anyone knock you down because you can achieve absolutely anything.Learn more about Pearl Cox:LinkedIn: https://www.linkedin.com/in/pearlcox/?originalSubdomain=ukPodcast: https://bit.ly/2SExMgtTwitter: https://twitter.com/LaPeregrinaFacebook: https://www.facebook.com/groups/239032727276853/Youtube: https://www.youtube.com/channel/UCrUrb1ASIM3A8Hj02cTw4QA
11/24/2021

Revenue Accelerator with Frank Demming

Season 2021, Ep. 617
In this episode of the Revenue Accelerator Podcast, we have invited Frank Demming. He is a competitive advantage strategist, revenue growth specialist, and small business marketing consultant. Known as the "Local Business Guy," he is also the President and CEO of Local Business Marketing Solutions. The company specializes in helping local businesses increase their revenue by 25% within 12 months. Today, Frank talks with us about the importance of investing your time in experts and how they can grow your business.Frank's Focus[2:44]Most businesses that Frank helps have $2.5 to $5 million in revenue. He helps businesses get noticed on the internet and create opportunities for them to grow their business. As a revenue growth specialist, he has a very in-depth process of getting to know his clients' audiences.Listen Carefully to the Experts[6:08]Don't just listen to the words of someone who's an expert in their field. But listen and look at the strategy that they're leveraging to communicate information.Know the Behavior of your Audience[13:15]It is very important to know what your audience reacts to or what their behavior is. If you continue to market in the way that you did before when environmental factors have changed, you're just wasting your time and effort.Modeling[16:34]Model what people are doing. Model what's being done to you. If you're a business owner and you're out, don't go and have the experience. Have the experience and ask yourself about what you learned from that experience. Figure out how you can model what you learned into your business, especially for marketing.Investing in People[19:10]If you're working with someone who knows what they're doing, there are learning curves in their strategy. Those strategies might be long-term or get-rich-quick strategies. But understand that it's really about working with someone who understands what they're doing. Be willing to make that investment because you get what you pay for.Understanding Brilliance[22:29]When you start getting to the point of realizing what your unique brilliance is, you start delegating the things that you know are not. Even if you enjoy doing something, it may not be the best thing to get your brilliance. What you want to do is outsource the stuff that you hate. Start making a list of the stuff you hate doing in your business and outsource that first. Then make a list of something that is going to scale and grow your business.Recession-Proofing your Business[41:44]In Frank's book,7 Steps to Recession-Proofing Your Business, he says that there's a way where you can win without doing SEO. You can create a list of people who are searching for your business and your service. It's called Intent Search Marketing.Learn more about Frank Demming:Frank’s book: https://www.amazon.com/Steps-Recession-Proofing-Your-Business-Long-Term/dp/1671718844Website: https://www.lbmsllc.com/
11/24/2021

Revenue Accelerator with Mollie McGlocklin

Season 2021, Ep. 610
In this episode of the Revenue Accelerator Podcast, we invited Mollie McGlocklin, the creator of Sleep Is A Skill, and the Sleep Is A Skill Podcast host. Sleep Is A Skill is an organization that improves people’s sleep by combining technology, responsibility, and behavioral change. After struggling with insomnia while traveling globally, she built what she couldn’t find; a location to master the skillset of sleep. Today, Mollie shares her insights on optimizing people’s sleep through a unique blend of technology accountability and behavioral change.Circadian Rhythm[03:12]The concept of circadian rhythm is every 24 hours, you’re operating on this cycle. It’s about the length of the shifting rotation of the Earth. As diurnal creatures, we’re meant to be active during the day and rest at night. Since humans have roamed the Earth, there has been a particular way of sleeping for a very long time. With the spectrum, you can either be on the weaker side of the spectrum or the stronger side, and it’s dynamic eb and flow at different points.Consistency in sleep when life is an inconsistent experience[06:47]Maintaining that key framework to have consistent cues or that circadian rhythm to entrain that rhythm will make certain things at odds.[08:23]Mollie aims to create as much of a consistent rhythm as possible. They have people create what they call “Crafted Circadian Day.” There are concerns around the health implications when challenged by this goal of strengthening your circadian rhythm. As parents, you might have to reframe for specific periods of your lives to have more fragmented sleep.Affecting the quality of sleep[13:13]The most important thing is light. When you first wake up, you’re looking to cultivate something known as sunlight anchoring. This is the first half of your day with a shot of bright light exposure for a decent slice of time. Ideally, you’re looking to be within the first two to three hours or so of getting outside and exposed to sunlight. The earlier you get that first shot of bright light, the earlier you’re going to get tired in the evening.Correct the damage[23:47]Sleep deprivation has been linked to neurodegenerative disorders, or Parkinson’s, Alzheimer’s dementia. While sleeping, our brain is shrinking in size to facilitate this fluid to flush out the day's toxins. And then we’re clearing out the brain for proper functionality for the next day.Investing for Sleep[32:14]After years of mismanaging her sleep, Mollie went through a period of insomnia.[35:41]It helps with that focus, clarity, and thinking about all the time that you waste. You can save a lot of time during your day to spend it the way you want. It starts with taking care of yourself.Discover how Mollie McGlocklin runs through creating the best sleeping pattern and clients by visiting:https://www.sleepisaskill.com/Listen to Revenue Accelerator Podcast on:Apple | Acast
11/19/2021

Revenue Accelerator with Samantha Hartley

Season 2021, Ep. 610
Have you always wished to earn your first six-figure salary? Are you tired of attempting traditional methods of generating leads and closing sales? Do you wish there was a shortcut you could take that would guarantee your success? Join Samantha Hartley in this episode of The Revenue Accelerator Podcast as she dissects the main variables to consider while making sales or obtaining quality clients.Having no idea with sales[04:40] People have no idea how to sell. They have no idea what it implies, and they think it's horrible and disgusting. It has all of these associations for them. Samantha was increasingly required to demonstrate a technique to do so that was acceptable to them. For a long time, she mainly worked with holistic and woo-woo enterprises because that was where her friends and connections were. It was entirely and enjoyable 50% of the time.Sales[06:01] Sales is a very personal form of communication. When someone comes to you, they have these aspirations, dreams, and wishes, which they may or may not have shared with anyone else. Because they're so fragile and delicate, they're afraid that telling someone about their huge desire would reveal it, leaving them stuck, dissatisfied, and broken without any support.[12:29] The first thing you should consider is working on a year-long time horizon where you can zoom out and view all of the things you would do for that client. If they have an issue, you should address it.[13:52] Intellectual exercises are the simplest way to get people to accomplish the most they need to achieve the desired goal. It's much more about you constructing and holding a container for transformation.Transformational Phase[15:19] The kind of transformation you're seeking takes three to five years to occur. However, in the first year, you would frame the entire situation as though your problem were significant. It's far more prominent than you realize. It's as though we don't deal with issues like this. That is how you should position and sell these transformational encounters.[17:20] Your transformational clientele will be those at the location you just left. You already have brand credibility with them; they know and trust you, and they have an idea of what you're capable of.Use Jargon that everyone knows.[17:44] Know the terminology and the issues. It would be best if you employed jargon that your audience understands. So you speak their language, and they say, Oh, okay, got it. When it comes to up-leveling your audience, a small startup organization will likely have these kinds of cultural issues. If you can talk to the top level of difficulties, those folks will hear and resonate with you.Constantly generate leads[19:46] you should be continually generating leads. If what you're doing isn't constantly generating leads, you're invisible. You're not aware that you're invisible, yet you are. The pandemic taken away from us was how many of us generate leads, either networking or presenting or speaking at conferences, and then networking, a lot of people-oriented activities, but we do have alternative options. Get out there, put yourself in front of new people, and look at what's working for others.To know more about Samantha Hartley, you can visit:LinkedIn|Website|Twitter
11/18/2021

Revenue Accelerator with Jessica Creane

Season 2021, Ep. 603
A play is a fictional work that can be viewed or heard at a theater, television, or the radio. Plays are intriguing because they can be interpreted in numerous ways. Jessica Creane uses Play to investigate complicated climate change, ethics, chaos, and team dynamics. In this episode of The Revenue Accelerator Podcast, Jessica describes her tactics for executing these plays that influence everyone personally.All about Plays[01:58]Play is sometimes ignored as an essential part of the process. Having fun, especially in business, is sometimes considered taboo or harmful. Nobody has fun doing what they like. We play games because we don't know what's ahead. It has a beautiful aspect of mystery about it. It's disconcerting when we're in that environment, which is similar to the real world. Sometimes, the stakes are slight, but the risk is high.Life as a simulation[04:44]We play various roles in our lives, and we sometimes embrace them, and sometimes we don't. However, knowing the advantage and restrictions of the parts we're playing at any particular time allows us to make more robust and intriguing decisions within those roles.[06:36]Roles frequently imply permanency, as if you are this rather than trying it on. It is an experiment, you get to make choices within this framework, and you may exit at any time. There are all of these other roles you can try on, and you can merge them. Thus, there is this sensation of having to be someone or achieving a definite mark, but everything is continually altering in reality.Variations of Games[15:45]There is a common fallacy that games always have win states, which implies constantly losing states. And it doesn't have to be that way; there are plenty of games that don't function that way. There are games that we play for the sake of playing. We play to keep playing, to find a new way to be playful to engage, learn, and change. Games give us a transformative space. Be comfortable enough with the unknown of what comes next, be excited about it, and trust ourselves and the people we're with to find our way.[19:33]It's always beneficial to be open and honest, to have another set of eyes. Ask yourself, "What are the guidelines you're now following?" Do you agree with them? Do you want to follow this set of rules? There will always be integration and bridging space in that area. There's an issue of how to open the door for those kinds of dialogues, work culture, what a product will be, and how that product will communicate with others. It's advantageous when you're developing or changing the rules by which a group operates.[21:08]If you nerd out on analytics, there are sophisticated and basic solutions that are incredibly fascinating for many people. The most straightforward approach is to start a single experiment. Choose one character that you play in life and build a list of gaming roles for yourself.To know more about Jessica Creane, you can reach her on:LinkedIn|Website
11/17/2021

Revenue Accelerator with Adil Amarsi

Season 2021, Ep. 520
In this episode of the Revenue Accelerator Podcast, we have invited Adil Amarsi. Adil has 20 years of expertise and is considered one of the top underground copywriters working today. While living the life he desires in London, he has amassed almost $500,000,000 in profit for his clients. By the time Adil hit his 32nd birthday, he had written 14,722 campaigns and ads. Join me in my conversation with Adil as he shares his journey to success!Why should you care about what Adil does?[02:23]Adil has never been known as your run-of-the-mill copywriter since he spent a lot of time honing his craft and was always self-conscious about it. Adil loves being around people, but he doesn't like being grouped in with expectations.Copy and Content[05:47]There is a massive difference between copywriting and content writing. When it comes down to actual content writing, it is all about telling good stories.[09:08]How do you put feelings into a story or script for a material that allows people to feel as if 'you are there with them?'[14:06]Read your emails and your messages out loud. If you could hear yourself say what you wrote for them, you'd accept that connection request. You would never tell someone in person what they write in an email or a message after meeting them for the first time.[15:06]When you go through your sales letter writing, you essentially want to look at the conversational tone. You start with the big benefit, you create an open-loop, introduce yourself, and go through your own story - why you're there, why you're important, why you did what you did.The playground effect[17:13]The playground effect is understanding how you can put your own story. Have your ideas, angles, and hooks, while selling it in a way that's unique and saving yourself a lot of time.Structured chaos[26:34]It is the gray space between influence and manipulation. Creativity is chaotic energy.What is the story-based approach?[28:30]A story-based approach is identifying what drove you to what you're doing. What is your point of no return in the middle of the milestones? All your milestones are all the things you thought would never happen at one point or another.Long-form sales page and pulling content to drive traffic to the offer[47:59]Universally, you can use this in DMs. You can use these email sequences. You can do whatever it is that you want to do. Find what you love to do, and then use Adil's ideas to do it better, easier, and quicker. You're always going to need sales copy, and it works on every level.The balance between nurture and sales[48:38]It's the equivalent of asking someone you like out on a date and making an offer to them. If you wrote it annoyingly, they would be annoyed. But if you understand how to write with prose, humor, and write with different styles, you end up having fun conversations with someone you don't know that might get them to say yes.Things you need to take to heart and implement in your business to succeed[59:42]Don't tell fake stories. Be ethical in how you do things. Be chill with people. Give credit where credit is due. And finally, have fun with the process.Discover how Adil Amarsi runs through creating processes in his business and clients by visiting:https://adilamarsi.com/
11/16/2021

Revenue Accelerator with Lisa Pierson

Season 2021, Ep. 513
In this episode of the Revenue Accelerator Podcast, we have invited Lisa Pierson. She is a consultant and a powerful copywriter who generates qualified leads and nurtures them into customers. As a conversion copywriter, her clients include entrepreneurs, industry leaders, and SMBs. Lisa provides clear, strategic copy that generates more money than other competitors. Her understanding of how to use customer research to make copy resonates with the audience she’s writing for, and is one of the many reasons why customers trust her. Today, she talks with us about understanding our clients, being noticed by people, and how to put out our content.Why Lisa’s work matters[0:59]Getting that lead to say yes to you is critical, as they may sign up for your newsletter or an event. Lisa creates copy for websites, landing pages, sales pages, emails, advertisements, and anywhere else you want your reader or prospect to read. She is driven by her insatiable curiosity about why humans behave the way they do.Understanding your Ideal Client[3:08]You don't do it in a boardroom or by discussing it with your other marketing colleagues. You accomplish this by conversing with your customers. You must put yourself in the shoes of others. Just because you believe you know what your client wants does not mean you are correct. If you don't conduct that research, you're doing your readers or customers a disservice.Consistency and Trust[13:48]Consistency is really important. If you go to a website and then copy is slightly different on different pages, it often gets built that way. We’re not paying super close attention to what we’re reading, but we get those subtle cues that something’s off. When we get that subtle cue, it tells our brain that we can’t trust the person because things look different.[15:03]We underestimate how important trust is because we all think of ourselves as trustworthy people. Many people think of themselves as trustworthy but are not. Most of us believe that we’re trustworthy and that we also do the right thing. But we know that’s not true.Keeping Attention[20:30]With copywriting, it’s essential not to have it smooth. You need to have little snags that grab our attention and get us out of autopilot because we’re all operating on autopilot. 60% of sales are lost to people not making a decision. It’s not that they’re saying no to you. It’s because they can’t be bothered. It’s just easier to keep doing what you’re doing because it’s tough to change someone’s behavior.Building Relationships[26:48]If you’re building a relationship with people, they will open your emails, even if they’re not good because they like and know you. So keep their attention and keep giving them value. Know that building a long-term relationship is very important.Learn more about Lisa Pierson:LinkedIn: https://www.linkedin.com/in/piersonlisa/Website: http://www.theconversioncopywriter.com/ http://www.fastcopynow.com/Twitter: https://twitter.com/piersonlisaj