PR 360


The Importance of the PESO Model with PR Expert John McCartney

Ep. 147

Our Guest Today:

In This Episode…

PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you!


Episode Timeline

·      01:19 Are you a coffee or tea drinker?

·      01:57 Can you summarize your expertise?

·      02:58 Are you studying for your APR?

·      04:24 - Explaining what an APR is all about?

·      06:03 What is the PESO model?

·      07:41 How do you get the PESO model to work with PR?

·      10:05 Are there any tips to integrate the PESO model?

·      12:58 Is the PESO model an advantage for small PR agencies?

·      14:17 Should you look at the strengths of the brand or PR agency for the PESO model?

·      16:32 Will the PESO model help or make the analytics worse?

·      18:50 Is the analytic tech not there yet?

·      19:42 Is there a way to fix the analytic problem?

·      21:29 How can the small PR firms figure out their own formulas for metrics?

·      24:53 - Are there any mediums that are going to be good for awareness campaigns?

·      28:22 Are we going to see more PR pros pitch YouTubers and podcasters?

·      29:37 Do you have any tips for pitching podcasters?

·      31:52 Are YouTubers and Podcasters going to be the future journalists?

·      33:32 Should PR pros use TikTok as a search engine for Gen Z?

·      35:31 Fun question: What is your big pet peeve you want to see gone from the PR industry?

·      36:38 How do you minimize mistakes when pitching journalists?

·      38:04 Where can people find you online?

·      38:26 Final thoughts

 Our Guest Today:

●      John McCartney was our guest today. 

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