PR 360

Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.Key Takeaways:- Interpersonal help in a crisis- The mental health effects of a crisis- Helping people involved in a local crisisEpisode Timeline:1:30 Kate's horse, Copenhagen3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event5:00 The holistic approach to dealing with a crisis6:15 Local adventures can be the most impactful9:00 Kate's job would make a great TV show11:15 The mental health ramifications of a crisis13:55 Kate's work in the #MeToo movement15:00 Financial victimization of sexual assault victims17:30 How clients react to hiring Grey Horse21:30 Standing up for women and their rights23:30 How Kate transitioned from journalism to PRThis episode’s guest:• Kate Gardiner on LinkedIn• GreyHorse.comSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Duyen 'Jen' Truong is the Senior Vice President of Public Relations Operations at Sage Communications. A 20-plus-year PR professional with extensive public sector, commercial, and non-profit experience, Jen has led campaigns with global and national brands and government agencies such as the USDA, the Defense Department, and the Centers for Medicare and Medicaid Services. Here, she discusses how, as a Vietnamese refugee, she learned firsthand about the power of government and has brought that belief into her work as a PR professional. Key Takeaways:- How Jen fled Vietnam and came to America- Challenges of working with government clients- How Jen and Sage helped create MilitaryChildcare.comEpisode Timeline:1:30 How Jen has witnessed the transformative power of government4:15 Jen's arrival in America4:40 Tod's mother's work for Vietnamese resettlement6:45 The biggest challenges PR professionals face working with government agencies8:00 Creating incentive packages for influencers and celebrities9:45 Why government agencies can't take public positions on policy11:30 The advantages of working with government clients13:00 What PR pros should know about working with the government15:15 PR can bring the government third-party credibility16:00 How administration changes affect PR messaging18:00 Sage Communications work with MilitaryChildcare.com20:30 The erosion of trust in governmentThis episode’s guest:• Duyen 'Jen' Truong• Sage Communications’ Website• Sage Communications on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Josef Schinwald is the CEO of Guest Experts On Air, a leading Podcast PR Booking Service. Working with renowned authors and speakers, he has developed a nuanced understanding of the podcasting industry, particularly in curating content that stands out in an increasingly saturated market. Here, he shares his five rules for creating a successful podcast and how he books his clients on high-end shows.Key Takeaways:- 5 rules to creating a successful podcast- How to be a great podcast guest- How to get booked on high-end showsEpisode Timeline:2:00 What separates Guest Experts on Air from other booking agencies?3:30 What has Josef learned from his experience in front of the camera?5:30 What type of clients is Josef looking to book?6:45 The importance of having something to say8:00 Josef's favorite success stories11:00 Making podcasts part of your sales funnel12:15 How often should people promote themselves?14:30 Podcasts are great for niche audiences17:15 Podcasters must post often17:45 Josef's 5 rules for creating a successful podcast21:50 The importance of humility22:40 Josef's free gift: "The Fast-Track Formula to Get on High-end Podcasts"This episode’s guest:• Josef Schinwald• Download "The Fast-Track Formula to Get on High-end Podcast Bookings"• Guest Experts on AirSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways:- How to craft your story- The importance of prep work- How to get booked on podcastsEpisode Timeline:1:05 Is that a corgi in the Kitcaster logo?3:00 How Kitcaster gets people booked onto podcasts4:20 Is guest rehash a problem?7:30 Common mistakes that people make when appearing on podcasts.10:30 How Brandy develops a client's story13:30 The nuts and bolts of a story craft session17:20 The importance of customer stories19:40 Podcast hosts absolutely must do prep work.21:20 Building authority and credibility on podcasts22:45 Tod needs some help with his personal brand.This episode’s guest:• Brandy Whalen • Kitcaster's website resources pageSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers.Key Takeaways:- How to target wine consumers- How to pair products and influencers- How to market non-alcoholic wineEpisode Timeline:1:45 The joy of working in food, wine, and hospitality2:40 How to position a wine brand in a crowded marketplace4:00 Why Ste. Michelle was great at marketing wine5:30 The psychographics of wine consumers7:15 The importance of storytelling in wine PR8:00 How to pair wine and influencers10:10 The Colavita/Jess King collaboration13:00 Choosing a spokesperson for solar power15:00 The importance of authenticity16:30 Marketing non-alcoholic wines19:10 Understanding the non-alcoholic wine consumer10:30 The advantages of hiring a specialty agencyThis episode’s guest:• Amanda Arrigotti-White on LinkedIn• Curate & Co.’s website• Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.  Key Takeaways:- How quirky, irreverent messaging helped Calm "grow big"- Peter's approach to guerilla marketing- The important role of language in creative marketing and PREpisode Timeline:1:30 Peter's history of working on irreverent and quirky projects3:45 Peter's love of language and creating unusual names for things5:30 Calm's Sleep Stories6:30 How Calm's irreverent approach set it apart from other meditation apps10:10 Calm's "Baa Baa Land," an 8-hour film about sheep13:20 Calm's bedtime stories17:40 Peter's approach to guerilla marketing20:20 How Peter's background in journalism gave him a unique perspective on PRThis episode’s guest:• Peter Freedman on LInkedIn• Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail. Key Takeaways:- How to break into PR- The benefits that young people can bring to the PR world- The future of AI in retailEpisode Timeline:1:30 Dominique's favorite NYC restaurant3:00 How did Dominique break into PR after college?6:00 Tod shares his internship story9:00 The benefits that young people can bring to a PR company10:20 Morning Brew's Marketer's Guide to AI event13:00 How AI is transforming retail16:30 Dominique's "Read Receipts" podcast18:45 Tod's diet planThis episode’s guest:• Dominique Turner on Instagram • Dominique Turner on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics- Nicole's transition from broadcast journalism to PREpisode Timeline:2:46 Nicole's background in journalism4:00 Why did Nicole move from broadcast journalism to PR?7:00 Nicole's work as her father's Communications Director on his Congressional campaign8:15 Lessons Nicole learned in politics10:15 How Pence Media Group disrupted the comms world12:30 Clients come to PMG for the female touch14:20 PMG's work for Pluie16:30 PMG was perfectly positioned for COVID18:00 How PMG's collective shared experiences are its strength20:30 PMG's work for SweetgreenThis episode’s guest:• Nicole Pence Becker on Instagram• Pence Media Group on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways:- Answers to common questions about PR- The "3 I" formula- Why do we need to keep making the case for PR?Episode Timeline:1:30 What inspired Amanda to write "PR Confidential"?3:15 Are tech people open to learning about PR?4:15 The difference between PR and advertising?5:15 PR is more than writing press releases6:15 The "3 I" formula for newsworthiness7:30 What is good thought leadership?10:00 Why do we have to keep selling the idea of PR?13:45 Why "PR Confidential" is written like an advice column15:00 The "confidential" parts of Amanda's book16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel"This episode’s guest:• Amanda Proscia on LinkedIn• Download "PR Confidential" for free at Lightspeed PR and MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!